How to get the most out of AngelList: As a VC and as an Entrepreneur

I love AngelList.  I truly believe it is disrupting the way early stage deals are being discovered and funded.

When I was with BlackBerry Partners Fund (now Relay Ventures), I used AngelList to virtually meet and screen tons of companies.  I set up Super Fridays for myself, filling my mornings and/or afternoons with back-to-back 30 minute calls with 10-12 companies.  I really recommend this to any young VC looking for both dealflow and honing their game.  The velocity and juxtaposition of all these entrepreneurs, pitches, and companies really taught me how to evaluate deals along the VC spectrum:

  • (NO) polite and immediate no thank you
  • (NOT YET) check back with traction
  • (NOT SURE) send me your pitch deck so I can another set of eyes on this
  • (POTENTIALLY) let me bring this up at the next Monday partner meeting and see if someone bites
  • (YES) holy moly let me get John Albright right now

All told, I probably screened 150-200 companies every three months on AngelList alone.  Ultimately, after all those Super Fridays, the firm funded two great companies: PubNub and ClearFit.

Now as I sit somewhat on the other side, running Extreme Startups, I am spending time trying to get VCs to view our companies’ AngelList profiles.  To help figure out what companies should be doing on AngelList to help maximize their exposure, we at Extreme Startups recently had a session with Ash Fontana from AngelList to get his advixe.  Ash shared some best practices that I’d like to share with our community.  His advice included a lot of great tips and some common sense details that time-crunched entrepreneurs might glance over.

Company Profiles

  1. Fill it out completely.  All the sections and tabs.  Comprehensive profiles are definitely the best so that there is both pertinent and substantive information.  One good tip is for the Founder Bios – include university info as well as some investors search for key schools.
  2. Be open / generous with information.  Specifically for the Fundraising tab, the Deal Terms should be filled out.  You don’t need to put valuation, but some indication helps investors looking for certain price ranges or structures (convertible note vs. equity).
  3. Use graphics – slides, screenshots, graphs, and videos to make a static page pop.

Key tips to stand out

  • State the most original thing or function your product and company does.
  • Information about the market size is key.
  • Name something extraordinary about your company or founders.
  • State the hardest problem you solve.

How do you get featured?

For those lucky four startups on the feature page on the front page of AngelList, what is the process to get there?  It’s curated by Ash, who uses a number of different tools to track interest and traction.  Note that there are now over 80,000 startups on AngelList, with ~100 getting added every day.  Only five get featured per week – so only top 0.5% have the chance to be featured.  We are lucky to have our alumnus Granify on the feature page!  ShopLocketSimplyUs, and Verelo all have great profiles as well (shameless plug).

So what should you do after your profile is up?

  1. Be active.  It’s a social network.  Start and engage in conversations.  Follow interesting companies, entrepreneurs, and investors.  Comment on people’s status updates.  Refer interesting deals to other people.
  2. Be proactive.  Reach out to investors and advisors.  Ask for referrals and recommendations!
  3. Match your offline activity to your online profile.  Add an advisor or investor?  Make sure you AL profile reflects that.  Have your network post and share your traction and successes online!

Other AngelList resources recently launched

  • AngelList Docs is in beta, but only for US incorporated companies for now.  It’s a great resource to close your deal online, industry standard docs and no legal fees.
  • AngelListTalent recently launched and helps startups recruit, and talent identify great jobs.  It uses a double opt-in structure, so you only get shown the jobs of the companies you follow.  It’s a great resource for recruiting.

Hacking AngelList articles

Lastly, Ash mentioned he loved and supported the hacking AngelList posts.  Somewhat analogous to the black art of gaming the iTunes stores, there are ways to succeed on AngelList outside of what is included in this post.  I just googled and found a couple of hits.  There are the most useful imho.

Final thoughts

I really hope more Canadian companies use and publish on AngelList, Gust, and others.  It’s a great way to get your profile out to Canadian, US, and international investors.  Not to mention its a great way to help entire cities and regions get noticed for great deal flow.  Maybe some young VC down south will start arranging their own Canadian Super Fridays…

Please follow me on AngelList! (and Twitter).

Startup Ping Pong TO

Startup Ping Pong TO - Nov 1, 2012 at SPiN Toronto The team at massively scaling Wattpad is hosting a ping pong tournament. The event is intended to bring together the startup community in Toronto by creating a inter-company ladder for ping pong.

“We really want to start creating a dialog between startups in the city – no better way than to create some healthy competition!” – Tarun Sachdeva

Companies will compete at the main event will be at SPiN Toronto on November 1st.

There’s two ways to participate:

  1. Register a startup team
    The top 2 players will represent the startup in a single-elimination tournament. These are $50/team and are on sale now.
  2. Attend for casual play
    Anyone can buy tickets just to come play and network with others in the community. These are $10/person, and go on sale once team registrations are complete.

In case you’re wondering, both of these include drink tickets and appetizers too.

The bracket is filling up quickly. This includes Wattpad, Zynga, Jetcooper, FreshBooks, BNOTIONS, and others.

Don’t Panic: A Hitchhiker’s Guide to Toronto Startup Ecosystem

Rob Go published his Hitchhiker’s Guide to the Boston Tech Community, and it got me thinking about how much of the Toronto Tech scene has changed over the years. This is a my view of the players and contributors in the Toronto Startup Ecosystem. It is not a comprehensive list. It’s designed to be an overview. If you want more detail, seek it out.

The first rule of this community is:

” Create more value than you capture.” – Tim O’Reilly

If you can’t figure out how to add value, then you are doing it wrong. It probably means that you’re ruining the experience for someone else.

Monthly/Semi-Regular Events

  • Mentor Mondays – hosted by Howard Gwin of OMERS Ventures. Probably the best networking event for funded and looking to get funded startups. Includes Howard’s network of CEOs, founders, consultants and other crazies that can provide real world advice. This is the best CEO event in the city if you can get an invite.
  • Founders & Funders – An invite only event hosted semi-regularly by use here at StartupNorth. It’s designed to bring together the people the start high potential growth companies and the people that fund them. It is invite only, requirements vary if you are a founder or a funder. For funders, we like to see 2 investments of >$100k in the past 12 months, and we try to vette founders to be fundable (and we’re often wrong)
  • SproutUpTO – Hosted by Jon Spencely and the Sprouter crew. Roughly monthly meetup that follows the startup demos and a big name keynote speaker. Event is approximately $12 to attend. Has hosted big names like: Daniel Burka, Tony Conrad, Matt Meeker, Sean Ellis, and others. Many of the keynote speakers and the startups are “high potential growth technology companies” but I find that  the audience and the networking is mixed.
  • TechTalksTO - Great semi-regular series of talks by technologists for technologists.
  • StartupGrind TO – Semi-regular access to startup speakers including Paul Singh, Eric Migicovsky, and others
  • Ladies Learning Code - focused on teaching development skills to newbies (of all genders).
  • DevTO – monthly developer educational events. Broad focus on industry trends and specific development environments.
  • Creative Mornings TO – Monthly breakfast series for creative types. Tends to aim more agency side but a great show.
  • Pecha Kucha TO – Pecha Kucha is the format that started it all. 20 slides x 20 seconds. It’s another event that tends to be aimed more at designers and agency folks. Presentations are always interesting.
  • Third Tuesday Toronto – Primarily for communications professionals (think PR and media types) with a focus on digital media and emerging best practices.
  • DemoCamp – I have hosted DemoCamps since 2005. They started as a way for entrepreneurs, developers and designers to get together and share what they’ve been working on. They grew to >500 person networking events. There are currently no plans to host anymore.

Smaller Events & Meetups

  • Toronto Ruby Brigade - Great learning series primarily aimed at beginners, but becoming more advanced, includes book club series, hack nights at Influitive, and lessons/lectures about specifics of building and craft in Ruby.
  • Rails Pub Nite - Totally a social event. It’s a great way to figure out who is hiring in the Ruby scene and to meet others using Ruby. Hosted by the Unspace crew at the Rhino on Queen Street West.
  • Django/Python Toronto - This is a set of crazy Python devs. It is also not for the “recruiters” or bullshit artists. Go if you are using or considering Python on a project and you want to talk to the best. And don’t be a douchebag.
  • HTML5 Web App Developers – This is an educational event. It is broadly HTML5 and web app technologies. But the sessions are well put together and cover the craft. Good beginner through advanced.
  • Hacks/Hackers Toronto – The intersection of journalists and technologists. This is a very strong community. But it is really focused on the intersection of journalism and new tech.
  • StartupDrinks Toronto – A monthly social for entrepreneurs. Most recently hosted at Hotel Ocho on Spadina between Queen & Dundas. It’s noisy. I cofounded the event, though I don’t attend very often anymore. I don’t find that I benefit from the networking. And if I really wanted to drink with friends, well I do that.
  • NerdLearn – I have never been. It is hosted by The Working Group and Dessy Daskalov who I think is amazing. I’m still bummed out that she turned down my job offer.
  • TiE Toronto – Interesting with Haroon Mirza as part of the organization committee. Great mentoring group with startups like Cognovision and Verold participating the in the recent past.
  • MobileStartupsTO
  • LeanCoffeeTO – These happen regularly, every Tuesday at 8am. I don’t find a lot of value in the discussions. So maybe I’m doing it wrong. If you are new to the lean methodology, or you just want to talk with other entrepreneurs that are using lean.
  • Hadoop User Group  – Relatively new event. People look awesome. Focused on Hadoop, Map/Reduce and data science. I think it’s going to be good.
  • GeekGirlsToronto – Great networking group aimed at connected geek girls, tech savvy women in the GTA. Events cover everything from women founders to Arduino.

Annual Events & Conferences

  • Canadian Innovation eXchange (CIX) – This i An event hosted by Achilles Media, has proved to be a launching ground for some of Toronto’s best acquisitions.
  • HoHoTO – Annual holiday party. It is a must attend event.
  • TiE Quest – hosted annually. $50k non-dilutive prize. Hosted at MaRS. Previous winners include Cognovision.
  • TEDxToronto – Annual event using the TEDx. Great community production.
  • Mesh – Could be described as the grand daddy of Toronto 2.0 events. Usually happens in the spring. Mesh is a 2 day event that focuses on how the web is evolving and affecting every part of our lives: government, policy, marketing, entertainment, etc. Produced by Mark Evans, Rob Hyndman, Stuart MacDonald, Mathew Ingram and Michael McDermett.
  • OCE Discovery – Event aimed at government support of local innovation. I have paid for a ticket in the past, particularly when they’ve had keynote speakers I wanted to hear. But generally this is an event for those connected with OCE. Next one will be May 27 & 28, 2013. Strong focus on companies that have been supported by OCE with strong manufacturing, ICT, and healthcare showing.
  • ThroneOfJS – was the latest in a series on Ruby and Javascript events hosted by the Unspace crew. Prior to Throne of JS, the Unspace crew hosted Future Ruby. These are great local events with world class talent.
  • AccelerateTO – hosted by the C100. Great social event. Keynote at the last one was from Google Canada, interesting but not stellar.
  • AndroidTO – hosted by the BNOTIONS crew. 3rd year. Focused on education around mobile development.

Online Resources and Newsletters

Recruiting Resources

University, Government & Not-for-Profit Resources

Coworking Spaces and Accelerators

Entrepreneurial Design & Development Firms

Canadian Investors

Places to Hang

  • Sense Appeal – Great coffee. Lots of folks from Mozilla Toronto, ChickAdvisor, Nascent Digital and others.
  • Dark Horse on Spadina – It’s downstairs from the Centre for Social Innovation. Lots of
  • Jimmy’s Coffee – Very likely to run in to Rocketr, Jet Cooper, EndLoop Studios, Guardly or Massive Damage.
  • – great hacker space in Kennsington Market, and you’ll see something that will blow your mind, guaranteed. More anarchist hacker than startup entrepreneur. But its an amazing collective of people.

Journalists and News

Looking for Offices Space?

  • I used Jay Littlejohn at Cushman & Wakefield. He helped Influitive and others.
  • Centre for Social Innovation with 215 Spadina and the Annex has great brick and beam space.
  • BNOTIONS has a large space in St. Lawrence Market. They are actively looking for sublet tenants.
  • Companies are located all around Toronto.
    • Wave Accounting is near Queen & Carlaw
    • Wattpad is near Yonge & Sheppard
    • Top Hat Monocle is near Yonge & College
    • There is a big cluster near Queen & Spadina: Influitive, Guardly, Extreme Startups, Endloop Studios, Jet Cooper, Rocketr, Unspace, BuzzData, Big Bang Technology, The Working Group, and more.
    • Facebook Canada is near Yonge & Eglinton
    • Dayforce is located near Yonge & York Mills
    • Xtreme Labs is near Yonge & King St.

Scaling Companies to Watch (probably hiring)

Some to Follow

Entrepreneurs, Thought Leaders, Gadflys and Others

  • April Dunford  – April is probably the best marketer in Canada. If you are a startup and you are marketing, thinking about marketing or just want to learn about marketing go read her stuff. She’s the BEST.
  • John Philip Green  – John is an EiR at Hedgewood. In the past he was the CTO at CommunityLend/ He was also the founder of LearnHub. His style is second to none.
  • Zak Homuth  – Founder of YC alumni Upverter.
  • Farhan Thawar  – VP Engineering at Xtreme Labs. Absolutely amazing. I think he’s Hot Shit.
  • Jonas Brandon  – My friend and cofounder of StartupNorth. He’s been in at least 2 deals I wish I listened to him on.
  • Amar Varma  – Founder of Xtreme Labs, Extreme Venture Partners, hustler extraordinaire.
  • John Ruffolo  – Runs OMERS Ventures, previously at Deloitte & Touche. Connected at all levels.
  • Howard Gwin  – I’ve referred to Howard as the best VC in Canada. He has the midas touch.
  • Matt Golden  – New fund. Making waves. He’s going to go far.
  • Mark Organ  – Founder of Influitive. Just raised a massive round. Previously founder of Eloqua.
  • Mike Beltzner  – Director of Product at Wattpad. Previous ran Firefox at Mozilla.
  • Mark Surman  – Director of Mozilla Foundation. Unbelievably forward thinking in technology, community and family.
  • Scott Pelton  – I think Scott had the best IRR of any Canadian VC. He’s kicking off Round13. Someone to watch once the fund is closed.
  • Sandy Scott – Partner at Tandem Expansion Capital. Time in Boston and Silicon Valley. HBS. Very smart.
  • Sue McGill – Executive Director of JoltCo accelerator at MaRS.
  • Krista Jones – Practice Lead for ICT or ICE at MaRS
  • Andrew Peek – Founder of Rocketr, previously at Freshbooks.
  • Andy Yang  – Andy runs Extreme Startups. They had a small but amazing first class.
  • Satish Kanwar  – Founder at Jet Cooper. Founder at Lean Coffee TO.
  • Chris Eben  – Partner at The Working Group. Organizer of StartupWeekend.
  • Derek Smyth  – Partner at OMERS Ventures. Doing amazing deals. He’s the work horse.
  • Roger Chabra  – Partner at Rho Ventures. Dividing time between Montreal, Toronto, SF, NYC, and other places. New fund. Very stylish.
  • Sunil Sharma – Connector at Extreme Startups. Connected to more people than are in Canada.
  • Allen Lau  – Founder and CEO of Wattpad. Big vision. Just raised from Khosla Ventures, Union Square and GoldenVP.
  • Kirk Simpson  – Founder and CEO of Wave Accounting. Big raise from CRV, Social+Capital, and OMERS.
  • James Lochrie  – Product lead and founder at Wave Accounting.
  • Adam Goucher  – Principal at Element34. Focused on Q&A and testing. Wrote Beautiful Testing.
  • Greg Wilson  – Founder of Software Carpentry. Loves the Python. Former CS prof at UofT. Wrote Beautiful Code.
  • Heather Payne  – Founder of HackerYou and Ladies Learning Code.
  • Kunal Gupta  – Founder of Polar Mobile and Impact at UW.
  • Joseph Puopolo  – Founder of Printchomp. Previously at StickerYou
  • Mark McQueen  – President & CEO of Wellington Financial, Chair of the Toronto Port Authority. Great blog focused on Canadian growth captial.
  • Daniel Debow  – Founder of Rypple. Part of the Workbrain diaspora.
  • David Ossip  – Founder of Dayforce, Workbrain and other ventures.
  • Richard Reiner  – Angel investor and operator. Founded security firm Assurent. Sold eNomaly.
  • Saul Colt  – The Smartest Man in the World. A great PR/media hacker. Expert at word of mouth and social media.
  • Amber MacArthur  – Entrepreneur, television host, podcaster. Writes for Fast Company.
  • Leila Boujnane  – Founder of Idee and TinEye. Often host of DemoCamp, GeekGirlToronto and other events. Wickedly smart.
  • Jesse Rodgers – Founder of TribeHR, former director of UW Velocity, now running Rotman Venture Lab. Strong insights in to incubator metrics.
  • Dan Servos – CEO of Locationary. Previously sold SocialDeck to Google.
  • Rob Hyndman – Awesome startup lawyer. Founder of Mesh.
  • Mark Evans – Former/sometimes current journalist. Consultant focused on startup marketing and media communications. Founder of Mesh
  • Michael McDerment – CEO and Founder of Freshbooks. Founder of Mesh
  • Rick Segal – Founder of FixMo. Previously VC at JLA Ventures.
  • Ali Ghafour – Founder and CEO of ViaFoura
  • Suresh Bhat – Associate at ExtremeVP
  • Bram Sugarman – Associate at OMERS Ventures. Previously at Uken Games and Extreme Ventures.
  • Damien Steel Senior Associate at OMERS Ventures
  • Jennifer Lum – Cofounder Adelphic Mobile, previously at Quattro Wireless. Extreme Startups mentor.
  • Estelle Havva – Industrial Technology Advisor at IRAP. Been involved in this community since the beginning. Practical and can help you with IRAP
  • Ilse Treurnicht – CEO of MaRS. Big budget, big real estate, big salary and hopefully big impact.
  • Albert Lai – Working on Big Viking Games, previously Kontagent, Bubbleshare and others. Original cohost of DemoCamp with me.
  • Ali Asaria – Founder of, creator of Brickbreaker. Just awesome.
  • Tonya Suman – Centre for Social Innovation. World leading thinker and doer on social innovation and community ecosystem. Based here in Toronto.
  • Pete Forde – Founder of BuzzData, Unspace and other things. Photog, audiophile, and all round great guy.
  • Jay Goldman – Jay has moved on to Klick Health. Jay founded Radiant Core, did the UI for Firefox 2.0, helped build ZeroFootprint. If you can get his time to talk social or product, it is worth it
  • Jon Arnold – Big in the telco and smart grid space.
  • William Mougayar – CEO of Engagio. Previously Equentia. The man and the product allows him to participate in comment conversations across the web. Responsible for helping bring Fred Wilson to Toronto.
  • Follow @heygosia – CEO and founder of LearnHub. Technical, product, leadership, growth. She’s amazing. Doesn’t get enough credit.
  • Jim deWilde – Teaches in B School. Wrote much of the policy on innovation, government fund of funds, key behind the scenes player. Plus he’s awesome.
  • Zach Aysan – Big data guy. Currently 500px. Previously Algo Anywhere and Rocketr.