in Ontario

PlanetEye Launch Imminent

Update #2: 2startup has a review of the beta of Planeteye, confirming that they did launch in to a wider beta. We have no confirm/deny on the specific numbers we posted before, so we will leave the three paragraphs removed and will post the facts as we have them later if they are of any interest at all.

Check out the review, and please post any more links to reviews in the comments if you have them. Also check out 2Startup, which is a startup blog that seems to be just getting off the ground.

site_title.gifPlanetEye, possibly the stealthiest startup in Canada in the last 2 years, is finally ready for launch.

If you aren’t in Toronto, you probably haven’t heard of Planeteye. If you are in Toronto, you may only know of them because they employ some of the coolest developers in town – Slava Sakhnenko and Alan Hietala, along with the newly reshuffled Mark Evans, who used to be at, b5Media.

What is PlanetEye? Well, you have to do some digging to find out, so that’s what I did. Mum is the word for PlanetEye employees — who couldn’t be convinced to show as much as a screenshot pre-launch.

“Users upload images on to Planeteye?s servers and geo-tag them or any existing online photos. Visitors can then enter a location or landmark, and see far-off places through a previous traveller?s photo lens.” – blog

PlanetEye is a site that lets you store Images and allows you to organize them according to their GPS location. I am going to guess that reviews and other annotations are mixed in there. From my understanding, Planeteye has taken investment from Microsoft Research and makes extensive use of the World Wide Media Exchange platform. If you check out that demo, my guess is you get to see the bulk of PlanetEye’s value proposition. Perhaps it is a sort of fancy version of the EarthAlbum.

Planeteye first came to life out of a course at UofT called Business of Software. Rick Segal, a Venture Capitalist in Toronto, was a judge for the end-of-term business plan competition. Slava Sakhnenko, Elliott Tzaneteas, and Jennifer McCarthy (who has since gone to another of Rick’s portfolio companies, MusicIP) were presenting their business plan and it seems Rick liked it. He liked it so much in fact that he decided to put together a company based on their work, as well as the Microsoft Research patents we mentioned before. (Slava has the best account of it all here).

So, go grab your camera, and perhaps your GPS, and perhaps your laptop too, and get ready to geotag the hell out of your town. But first, you will have to sit tight. “Coming soooooon!”