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Anyone remember the Bin 38 debacle? Well this is not anywhere near as interesting. Daniel Debow and a group of startup CEOs had dinner last week. They each shared their must read books for founders. Daniel shared the list on Facebook.
Founders at Work: Stories of Startups’ Early Days
The Art Of The Start
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Guanxi (The Art of Relationships): Microsoft, China, and Bill Gates’s Plan to Win the Road AheadZAG: The #1 Strategy of High-Performance Brands
The Difference Between God And Larry Ellison: *God Doesn’t Think He’s Larry Ellison
Who: The A Method for Hiring
Sources of Power: How People Make Decisions
The Sciences of the Artificial
I’m Feeling Lucky: The Confessions of Google Employee Number 59
SPIN Selling
How to Win Friends and Influence People
The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business
The Effective Executive: The Definitive Guide to Getting the Right Things Done
Predictably Irrational Revised And Expanded Edition: The Hidden Forces That Shape Our Decisions
Information Rules: A Strategic Guide to the Network Economy
Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
The Four Steps to the Epiphany: Successful Strategies for Startups that Win
Influence: The Psychology of Persuasion
Positioning: The Battle for Your Mind
What books do you think are essential for startup founders to read?