StartupNorth

Tag: extremeu

  • Extreme Startups

    Extreme Startups

    Rob Lewis and TechVibes is reporting that ExtremeU (you can read our past coverage 2009, 2010, 2011) has launched a new Toronto based incubator that leverages their experience over the past 3 years. Mark Evans provides additional details that includes “$7-million in funding from Extreme Venture Partners, OMERS Ventures, Rho Canada Ventures, BlackBerry Partners Fund and BDC.”

    Extreme Startups includes a who’s who of  the Toronto startup scene as mentors:

    • David Ossip
    • Daniel Debow
    • Anand Agarwala
    • Michael McDermentt
    • Ameet Shah
    • Albert Lai
    • Leila Boujnane
    • Ali Asaria
    • Noah Godfrey
    • Ray Reddy
    • Rick Segal
    • Salim Teja
    • Derek Seto
    • Nick Koudas

    Congrats to Andy Yang, Sunil Sharma and Amar Varma in getting this thing launched. Plus how can this not be awesome with Andy Yang as Harold and Sunil Sharma as Kumar in Extreme Startupping.

    Andy Yang and Sunil Sharma go EXTREME STARTUPPING

     

  • ExtremeU 2011

    Extreme Venture Partners

    Our friends over at Extreme Venture Partners have announced the recruitment for the Summer 2011 Cohort of the Extreme University. We written about the past programs:

    The program has historically taken entrepreneurs that need to develop and grow. It has provided them with funding, space, education, access to some of the best entrepreneurs, marketers, business developers and engineers around. While the timeline for success has been different, the companies like Visibli, Uken Games, and Locationary have grown into 3 very strong, very hot Toronto based startups.

    The 2011 Program has been updated based on the learnings from the past 2 years. Accepted entrepreneurs get:

    • Seed capital
    • Mentorship
    • Collaborative office space and shared resources
    • Shared Expertise
    • Network and Connections

    We can argue about if this is fair market value or not, when compared to other seed programs. The Extreme Ventures team is revamping the details of the program. The changes take one of the best programs available and make it even more compelling for eager, resourceful entrepreneurs. It will really redefine incubator programs.

    Why do I say that? Well I spent the first 3 months of development at Influitive living in the XtremeLabs space with the 2009 & 2010 cohorts. I chose to bring my startup and cofounders into this environment because it is the best in Toronto. There is an energy, a vibe of entrepreneurship, community, support and shared pain. There are world-class people like Fred Wilson that visit at the invitation of your office mates (thank you William). XtremeLabs and Extreme VP are launching world-class efforts like Hatch Labs with IAC will continue to bring the best in the world through the space. It is a great environment with the best people I have worked with anywhere – looking at you Farhan Thawar (@fnthawar) and Rick Segal (@ricksegal). All entrepreneurs can benefit from just being in the environment.

    Who are they looking for?

    We fund technology-oriented companies, with a focus on web or mobile-based software, but we are open minded to different ideas. We are looking for smart and fast-moving teams to participate. Typically all members of the two-four person teams will have strong technical abilities. We are looking for founders who have a unique understanding of a real customer problem and an innovative idea for solving that problem.

    If you’re a startup looking for my personal favorite shared space and program you should consider applying to ExtremeU.

     

  • Be the next Bumptop

    Too bad Bumptop wasn’t actually an ExtremeU company. However, the recent acquisition of Bumptop should help raise the profile of the 2010 Extreme University.

    If you’re a student, a founder or just thinking about starting something you should apply to Extreme University. This is a world-class program, from an up-and-coming venture capital firm in Canada. They have a track record of selling companies to big players (Bumptop to Google, J2Play to EA). The Extreme Ventures, XtremeLabs, and Extreme University programs are building into a fantastic training and breading ground for a new generation of mobile and Internet startups. It feels like something big is happening inside the walls of Extreme Ventures.

    Extreme University 2010

    Who?

    We are looking for four smart and fast moving teams to participate. Typically all members of the two-three person team will be deep technically, but at least one of the founders should have a technical background.

    What?

    • Get an initial $5000 + $5,000 (US) per founder in exchange for a 10% ownership stake in your company
    • Move your team to our shared ExtremeU office space at Yonge & King (downtown Toronto)
    • Have weekly mentoring sessions by industry experts in technology, funding, legal, PR, marketing and HR
    • Meet a who’s who of experts at our weekly socials and have an opportunity to practice your pitch and demo your in-progress prototype
    • Have access to local shared resources to accelerate product development (mentors, servers)

    When?

    Applications are due by June 4th, 2010. The program starts Monday June 14th, 2010 to Thursday September 10th, 2010 at the ExtremeU offices in Toronto at Yonge and King. The final demo day will be Tuesday September 16th, 2010 at DemoCamp

    How?

    It’s a great program located in downtown Toronto for early-stage entrepreneurs and founders. The Xtreme Labs has a great track record. If you’re interested, make sure you apply before the June 4, 2010 deadline.

    Alumni – The Class of 2009

    UkenUken Games
    Uken Games makes highly addictive games for social and mobile platforms.

    Uken Games was born in March of 2009 when two normal guys decided they wanted to have super powers. Given real world limitation, they turned to the virtual world to make their dreams a reality. They built Superheroes Alliance, their first game, which eventually grew to over 150,000 monthly active users. Since then, they’ve launched 2 other games: Villains and Twisted Treasure have amassed over 300,000 total users. Going forward, they are committed to building a strong community around each of their games, expanding across other both social (Facebook) and mobile (iPhone, Blackberry) platforms. Uken Games has received a follow on investment and are driving hard towards this goal.

    AssetizeAssetize
    Assetize is a Twitter ad network that enables publishers to monetize their social content. Publishers within the Assetize network range from large news and media organizations to individual users. The company has also partnered with a premiere sports agency to launch FanWaves – a Twitter monetization network exclusively for the sports world. The growing list of FanWaves publishers includes the NHL, NY Knicks, Phoenix Suns, Washington Capitals, as well as several professional athletes.

    Next, the company plans to extend their monetization solution to other social networks, as well as other links stemming from media websites and blogs. Given the nascency of this space and lack of history, one of the challenges Assetize has faced is partnering with advertisers willing to market through social channels – a difficulty that is expected to decrease as brands realize the immense potential of social networks. Following Extreme University, Assetize is generating revenue and has secured a seed round of financing. The company is also currently in the process of syndicating a larger round from local and US-based VCs.

    LocationaryLocationary
    Locationary is changing the way that data on local businesses and other places is collected and verified.

    This data is fundamental to the local search and local advertising markets which have revenues approaching $50 billion a year. Google and other local search engines currently buy the bulk of their local business data from aggregators that have employees copy the printed yellow page directories. The current process can’t scale and results in expensive, stale and outdated information typically 1 to 2 years old. Locationary has created a patent-pending, crowd-sourced solution to collect and verify this information across the globe.

    Locationary is growing quickly and now has users in over 70 countries. They’ve collected data on over 20 million places and are now updating over 100,000 places a day. In this business, the fresher the data, the more valuable it is; and that’s what makes them special. Locationary has raised a Series-A investment through the connections made at ExtremeU.

    Extreme Labs has a history of bringing great mentors and presenters to interact and engage with ExtremeU participants. In 2009, participants met some of the best lawyers, founders, VCs and others in Canada.

    Albert Lai Kontagent Startup Lifecycle
    Ali Asaria Well.ca How to get funding
    Colin Ground Cassels Brock & Blackwell Setting up a VC friendly structure
    Dan Debow Rypple Sales & Marketing
    Leila Boujnane Idee Business Development
    Mike McDerment Freshbooks Product Management
    Rick Segal JLA Why do a startup now?
    Rick Yazwinski Tucows Agile Development
    Sal Rocco Stonewood Group How to hire superstars

    The list of already confirmed speakers in 2010 is amazing:

  • Uken Games – Caution: highly addictive games

    This is part of a series on Extreme University and the first group of graduates from the Summer 2009 program (part 1: Assetize).

    superheroesalliance Uken Games is a social game developer based in Toronto. They build “highly addictive” social games on large social platforms including Facebook, Myspace, and iPhone. Their first game, Superheroes Alliance, has 50K active monthly users.

    Founders

    Founded by Mark Lampert and Chris Ye (Facebook). They are young developers and business school grads. Mark was one of the developers behind Twisted Trick-or-Treating and Twisted Gifts that are gifting applications that ran promotional campaigns for Nestle through the Halloween and Christmas holiday seasons where users could gift one another mini Kit Kats or a box of Turtles.

    Market

    “In 2009, an estimated $400 million to $600 million will be spent on virtual goods in the United States, and $5.5 billion globally, according to Brian Balfour, founder of Viximo. U.S. virtual goods spending was likely less than half that in 2008, and between $25 million and $50 million in 2007, Balfour said.” – San Francisco Business Times

    The opportunity behind social games and virtual goods is clear and doubling each year. “Mochi Media co-founder Jameson Hsu, reports that the company’s new virtual goods are earning at 10 to 20 times the rate of advertising” as reported by Virtual World News.

    Competition

    The competition in the social gaming space is high but given the extremely high rate of growth in the industry and the number of users who are just beginning to play games on social networks, competition is less of a factor. Because the games are generally free to play, users often play numerous games at a time, which expands the size of the entire market. The top competitors include Zynga, Playdom, Playfish, Serious Business, Hive7, and LOLapps.

    Zynga, Playdom, and Playfish are each very large, having user bases in the tens of millions across numerous games. Even so, they are all growing at tremendous rates. Zynga is rumoured to generate $200M in revenue by the end of the year according to a recent Inside Facebook article.

    Product

    Their first game, Superheroes Alliance, has 50K monthly active users on Facebook. In the game, users create a Superhero alter ego to complete missions, customize their super powers, hire sidekicks, and start rivalries with other superheroes. It’s free to play but for those users who want that slight edge and great customizability, they can purchase compelling virtual items (through a virtual currency) in the form of rare sidekicks/vehicles, special powerups, and bonuses.

    Business Model

    They generate 100% of their revenues through virtual good sales without any reliance on advertising. 80% those virtual good sales are direct, meaning customers pay with their credit cards or PayPal accounts. The remaining 20% comes in the form of CPA (cost-per-action) offers such as filling out a survey or signing up for a service like Netflix.

    Barriers to Entry

    Uken Games is an execution play. They have built a successful gaming platform that leverages key content concepts (superheroes) and social gaming and reputation. The ability to attract, engage and entertain users is core to their business.

    • Intellectual property
      There is nothing that indicates that there is any intellectual property protection for Uken Games. Intellectual property protections are not required to build a successful execution company. The uniqueness of the gaming platform and the ability to quickly adapt the platform for new markets will help Uken Games adjust course and launch new games rapidly.
    • Customer loyalty
      A large 50k monthly audience of players is great. Metrics around user signup, retention, attention and engagement would be very interesting to see. It would also be interesting to understand the conversion rates for users sharing with friends. The “addictive nature” of these games puts customer loyalty at the centre of the design and measures of Uken Games.
    • Network effect
      It’s a social game where you play your friends. Network effect is based on enjoyment and value to include new friends in the interaction. It is key to the success of Uken Games as a platform. SuperheroesAlliance is a great first game, the question of moving existing users to new games and continuing to attract new users will leverage the network effects of social media.
    • Sunk costs
      Traditional games are expensive to build. However, Uken Games has built a skinnable version game engine that has abstracted the interactions between users and allows them to build new games using new metaphors. It will be interesting to see how long the current platform remains relevant with users.
    • Research and development
      Uken Games currently has new games in development, which they plan to launch by early October. They are also working to support other platforms including Myspace and iPhone so that their games can be accessed through more channels. Leveraging existing social networks along with mobility platforms offers an interesting method for longer engagement and new social interactions.

    Summary

    The Uken Games team report that “Superheroes has already officially been banned from 3 offices during work hours due to its highly addictive nature”. As Uken launches more titles, the founders hope to see that number go up. It will be interesting to see more game titles on more platforms.

  • Assetize: Adsense for Twitter

    This is part of a series on Extreme University and the first group of graduates from the Summer 2009 program.

    assetize A Toronto-based startup that first went live in May 2009, Assetize has been focused on helping people turn their accounts into assets. The premise is that, similar to domain names, online accounts like email addresses and Twitter accounts also have some fundamental value because of their usernames or audience reach. However, unlike domain names – which are sold and parked in a multi-billion dollar industry – these values haven’t been realized yet.

    I met Saif and the Assetize team recently when I visited the Extreme University program, where they are one of the startups in the incubation program by Extreme Venture Partners. Assetize is trying to be the AdSense for Twitter. Just as people are able to monetize their websites and blogs through AdSense, Assetize lets users include ads in their Twitter accounts effortlessly, and helps advertisers reach their target audiences. They have built a proprietary technology in-house that analyzes each account’s content to ensure that the ads being served are relevant to followers.

    Quick Analysis

    Management Team

    The management team consists of Saif Ajani, Mike Rhemtulla and Minaz Abdulla. Separately, they have worked with numerous Fortune 500 companies as tech consultants, and have also launched 2 previous startups together. This is a young team that has shown that they can deliver in a short time period. Building a strong set of advisors and continued demonstration of traction will help them go a long way. As a side note, I’ve worked with Minaz in the past (at Ambient Vector), he is an incredibly talented engineer that has demonstrated his ability to produce and ship great code.

    Market

    According to the online marketing research firm, eMarketer, companies are expecded to spend upwards of $32B in online advertising by 2011, with almost $2.9B of it going towards social networks. Although MySpace and Facebook have been the most dominant networks thus far in terms of drawing ad dollars, Twitter is exploring advertising. As people spend more of their “media time” on social sites, agencies and brands are seeking new channels and opportunities to create connections and advertise to audiences. This is a growing space that is ripe for innovation and new opportunities.

    Product

    The goal of the product is to help users increase the value of their social media assets. For Twitter users this is a combination of relevant content, reach and connection. Users can use Assetize to find content to attract, retain and engage their connections. The process to setup the Assetize service for a Twitter account seems very simple and straightforward. Users have a one-step process to register their accounts and provide a list of topics that they tweet about. Assetize provides access to over 100,000 feeds that can be used to find and publish value-added content. The idea is that more and better content attracts a larger base of users and inject ads into the Twitter stream that have a higher response rate. Analytics is provided on links and conversations.

    The company is currently working with advertisers to build out the functionality. The core of the Assetize product is an ad matching engine that analyzes previous posts and matches users to available/relevant ads.  AdSense’s value comes from making its ads targeted to the content on web pages, and the Assetize engine aims for contextual, relevant Twitter ads for each author based on posts and conversations.

    Business Model

    Similar to other online ad networks, Assetize earns a commission basis, and share revenue with Twitter account owners. Since this commission is performance-driven, it’s a good incentive for Assetize and its members to optimize accounts so that advertisers receive good returns on their investments. The business model requires scale to have a large enough capacity of users and a large inventory of ads to continue to ensure relevancy to each party.

    Strategic Relationships

    Assetize is a young company. They are starting to build relationships with advertising agencies to help bring their clients to Twitter. As use of social media continues to grow, particularly among the lucrative 18-24 audience, no doubt many brands will look for easy, familiar steps to test advertising on Twitter. The team is eager to explore these relationships, if you are an advertising/marketing/social media agency looking to explore a relationship, they are actively looking at how to partner and work together.

    Competition

    Izea, the company behind PayPerPost for blogs that has a raised a total of $10M in VC funding, recently launched SponsoredTweets, a service that pays Twitter users to write short posts about its clients’ products. It requires more effort from Twitter users than Assetize’s service. The Twitter advertising ecosystem is continuing to develop and evolve, there is most likely room for a variety of models and engagement strategies.

    Other competitors include Be-a-Magpie, a service based out of Germany and Great Britain, and RevTwt. The coverage they received earlier in the year undoubtedly led to a good user base, but their list of advertisers seems to be lacking. If Assetize is able to overcome these two startups, they’ll need to gain better access to advertisers than its competitors were able to.

    There is always existing social media ad networks. Each of these companies has relationships and inventory, though they are not easily translatable into an effective 140 character campaign. 

    Summary

    It’s a very interesting product. There is an opportunity around defining effectiveness of advertising for social media sites, but early the familiarity of CPM and CPC that is brought Assetize may help drive early adoption with agencies and brands. There are challenges in securing a large audience, a large inventory and strong relationships with agencies. Assetize has an interesting value proposition for users looking to monetize their Twitter “assets”. Great start for an ExtremeU company!

  • Extreme University

    extremevpExtreme Venture Partners is hosting a summer program for start-ups called Extreme University. It’s reminiscent of the Trilogy University, which should come as no surprise given Farhan Thawar is ex-Trilogy Software (TU98 to be exact). The Extreme University program is a rapid start 12 week program that aims to bring the rigor and mentoring and connections for start-ups. The program is based in Toronto, but given Extreme’s strong ties to Silicon Valley, New York, and around the globe you can imagine that these companies will gain access to their network.

    Applications are due by June 12, 2009. The program runs June 22 to September 4, 2009. And will conclude with a Demo event on September 12, 2009.

    What: A summer technology start-up program that focuses on industry networking, technology mentoring and above all delivering a product to potential follow-on funders after only 12 weeks.

    Who: We are looking for four smart and fast moving teams to participate. Typically all members of the two-three person team will be deep technically, but at least one of the founders should have a technical background.

    How: After you apply and are accepted you will:

    • Get $5,000 (US) per founder in exchange for a 10% ownership stake in your company
    • Move your team to our shared ExtremeU office space at Yonge & King (downtown Toronto)
    • Have weekly mentoring sessions by industry experts in technology, funding, legal, PR, marketing and HR
    • Meet a who’s who of experts at our weekly socials and have an opportunity to practice your pitch and demo your in-progress prototype
    • Have access to local shared resources to accelerate product development (mentors, servers)

    When: Applications are due by Friday June 12th, 2009. The program starts Monday June 22nd, 2009 to Friday September 4th, 2009 at the ExtremeU offices in Toronto at Yonge and King. The final demo day will be Tuesday September 15th, 2009 at Demo camp.

    It’s a great opportunity for entrepreneurs and founders to come to Toronto. Work with a group of people at Extreme Venture Partners, gain exposure to a local, national and international network to help you build and grow a new company and product.

    Apply Now!