• Firing People

    I hate firing people. It’s the worst part of my job. Even after all these years I still spend days or even weeks agonizing over a decision to let someone go. I feel absurd complaining about this, given that of course it’s a hundred times worse for the person being fired than it is for me. Still, I hate firing people.

    My first firing at Top Hat was our VP Sales. He was employee number two, he joined right after we raised our angel round. In retrospect it was doomed from the start, and it was entirely my fault. I had no idea what I was doing when it came to building a sales organization and brought him into a role that didn’t make sense (read about the lessons learned in building a sales team). It took me 6 months before I finally pulled the trigger. In the end, it was undoubtedly the right decision and set the company back on track. But at the time it was an extremely tough call. It was admitting failure – to myself and to our investors – that this first major hire was a mistake. I felt  ashamed about it for months and kept convincing and re-convincing myself that we could still make it work.

    As a general rule once you’ve lost faith in an employee, things rarely get better. You can sometimes fix a skill-level problem by giving someone time to grow, but you can never fix a personality problem. If you’ve identified that someone isn’t a fit you need to move on it quickly and decisively. The longer you wait the worse it will be for both parties.

    Firing is an essential part of running a successful company.

    In a narrow way, it’s actually more important than hiring. You could, in theory, use a shit-against-the-wall style hiring strategy and as long as you filter out the bad apples quickly enough you’ll be able to build up a functional team over time. Of course that’s probably not the best approach.

    The reality is that even the most effective interviewers are rarely more than 70% or 80% accurate. The average interviewer is quite a bit worse than that and isn’t much better than chance – often even worse, because the naive approach just selects people who are great in interviews, which disproportionately selects for bullshitters. However, even if you’re some kind of super-human talent screening machine with a 95% success rate, that 5% will accumulate and degrade the culture until you’re surrounded by bozos.

    The Best Firing Process is a Better Hiring Process

    Of course the best “firing process” is not to have to fire people, which can only be done through effective hiring. That being said, not having an effective firing process is like not having an immune system – the first cold will eventually kill you.

    It’s fairly common knowledge these days that A players only like to work with other A players. A slightly more subtle observation is that someone’s status as an A player isn’t fixed. Bringing a weak player onto a team has a tendency to poison the culture and downgrade the rest of the team (especially if that weak player has a shitty attitude.) This bad apple syndrome has been observed to happen fairly reliably in studies on organizational dynamics.

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    The Bad Apple Syndrome

    We’ve experience this at Top Hat a couple of times. One of the most instructive was with our inside sales team. Early on when we were in a pinch to fill the team we lowered our standards and brought on a few people that we should have passed on. The results were disastrous. The quality of the team degraded and eventually hurt not only the inside team but also other parts of the company that came into contact with it. It took nearly a year of solid effort to rebuild the team. For a time it seemed hopeless. No matter what changes we put in place, no matter how much talent we threw at the team, the cancer of negativity and poor morale just wouldn’t go away. The most profound mistake we made in the process of trying to fix the team was to keep those who were performing well but had a negative attitude.

    There was a pattern we observed a few times: we’d put a new person into the team, their performance would be great and they’d be super enthusiastic. Then like clockwork after a week or two their numbers would slowly drop, and they’d become engrossed in the culture of negativity and gossip. It was only after the cleared out the ringleaders who were perpetuating the negativity (who happened to have decent performance numbers!) and put in strong positive management that things finally began to change. The most amazing thing is that many of the people who were B or even C players when the team was dominated by negativity shot up to solid A player status. The overall output of the team per person went up by nearly 300%. In addition it seems as though life was trying to setup a lab experiment for us to prove just how much things had improved – we had a person who had left the company a few months prior re-join the team. His feedback was that he was blow away, he couldn’t believe it was the same team.

    Lessons Learned

    The first lesson we learned was that no matter how strapped for manpower you are, no matter how much it seems like the world will end if you don’t fill a position, compromising on the quality of talent will surely be more damaging. Second, we learned that in fixing a damaged team the key is to identify the cultural sources of the underlying problem and focus on those. Finally, we learned to use a divide and conquer approach – we would pull all the top talent into a separate team while rehabilitating the broken remaining team separately – it really helped prevent the “negativity cancer” from spreading while we were fixing things. These are simple things in retrospect, but it took a while to pull it off.

    One of the most revealing questions I tend to ask when interviewing potential managers is whether they’ve ever had to make the decision to fire someone. The answer and subsequent discussion usually tells you two things: first, it tells you if the person has ever had to deal with the most difficult problems in management, second it tells you if they know how to handle those problems through the process they followed. Assuming the person has ever had to hire and manage a team of a decent size for any length of time, it’s almost certain they’ve made hiring mistakes, and their answer tells you that they know how to detect and correct these mistakes. If the person simply walked into a mature team, or has had HR handle all the hiring/firing decisions for them, then they’ve been living on easy street.

    The process of firing someone is always somewhat unique to each situation. That being said there are some basic principles that you should always follow:

    1. Give people plenty of notice and regular feedback. Give people several chances to improve. The actual firing should never be a surprise – if it is then you almost certainly did something wrong in setting expectations. Depending on the role the whole process should take 1-2 months (longer for senior roles.)
    2. Try to be generous with severance and leave the person in a good spot to find their next employment. I know it’s not always possible in a startup, but do what you can. It’s the decent thing to do.
    3. Take time to reassure the rest of the team and explain (with discretion) the process that was followed and why the decision was made. Letting someone go is always a huge morale hit (even if the person wasn’t well liked, it still scares people.) You need to make people understand that their job is not in danger.

    Firing someone is always a brutal experience. Anyone who says otherwise is either lying or is a psychopath. That being said, it’s unfortunately a necessary evil and understanding when and why it needs to be done is essential to the success of any business.

  • GROWtalks in Toronto Feb 21

    GROWtalks

    Debbie Landa, Clare Ryan and the Dealmaker Media team are part of the reason that I love GROWConf and GROWtalks. They put on amazing events by putting entrepreneurs first, foremost, and front and centre. They are bringing GROWtalks to Toronto (Feb 21) and Montreal (Feb 19). And we have a discount code at the end of the post.

    “A hands-on playbook for creating startup success”

    I like learning by example. It’s a mixture of seeing what worked for someone else, and then trying the appropriate tactics customized for my situation. The challenge is trying to do with more efficiently than 9 or 10 coffee meetings. GROWtalks brings together the best entrepreneurs, who are killing it, and has them present what is working for them. THis is what GROWtalks is, an event for entrepreneurs with entrepreneurs sharing their strategy, tactics, metrics and successes, even the failures. (Full disclosure: I am MCing the GROWtalks event, however, I am not being compensated for this, but I do get the opportunity to participate and learn).

    Check out photos from the 2012 GROWtalks event in Vancouver:

    It’s rare we get this many awesome startup founders all talking about the hard part of their business. I know that all of these folks will be around throughout the day, they’ll be hanging out, answering questions. It’s going to be a fantastic day. Check out the line up:

    I might be biased. My employer is an investor in some of the presenters. My cofounder is one of the presenters. But I’m honestly stoked about the speakers. I’m really looking forward to hearing Beltzner, Rutter, Fitton and Morrill. The mix of product, early customer acquisition and understanding lifetime value are converations I have with almost every founder. I’m very curious to hear the opinons, experiences and thoughts of this group.

    Part of my MCing was to request StartupNorth logo tattoos for all the speakers (we’ll see if that happens), and a discount code. Register before Februrary 1, 2013 and get 10% off (use promotional code: startupnorth). It reduces the ticket price from $195 to $175.50.

    GROWtalks Toronto

    February 21, 2013, 10am-4pm

    Size: 200-300 people
    Speakers: 9 Industry leaders
    Time: 10am-4pm
    Website: www.growtalks.com
    Toronto: http://www.growtalks.com/events/toronto/

    GROWtalks is a one day conference focused on how to create simple, actionable metrics, and use them to make better product and marketing decisions for startup success. Industry experts will share actionable advice to startup teams on how to improve design, product and customer development, acquisition, retention, and more.

    Topics Covered:

    • Customer Development
    • UX/UI Design
    • Growth Hacking
    • Customer Retention
    • Fundraising
    • Customer Engagement
    • Product Development
  • Fundraising, Valuation and Accretive Milestones

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    I keep having a similar conversation with early stage entrepreneurs about fundraising and valuation. “Do you think a $1.5MM valuation is good?” “How much should I be raising?’ Well, it depends.

    I’m finding more and more, the conversation about valuation is one that resembles not being able to see the forest because of the trees. Early stage entrepreneurs tend to fixate on valuation and assume product is the biggest risk at the seed stage thus defining product launch metrics as key metrics. Often, valuation and risk mitigation are tied together. And the milestones or traction metrics required to mitigate risk can help establish valuation. 

    Valuation

    Fortunately, valuation is a topic that others have covered. Nivi and Naval, on VentureHacks, have provided incredible insight into early stage fundraising over the past 5 or 6 years. The advice is often summarized, “as much as possible is especially wise for founders who aren’t experienced at developing and executing operating plans”. The translation means that founders see rounds of seed stage companies raising $4.2MM at what must be a huge valuation.

     “‘As much as possible while keeping your dilution under 20%, preferably under 15%, and, even better, under 10%.’ ” – Nivi

    You can make some basic assumptions about the valuation. Most seed stage companies should be looking keep dilution in the 15-20% range. The specifics will be determined in fundraising but you can start to do some back of the napkin estimates:

    You start to see a range for how much a company will raise at what valuation. The numbers aren’t set in stone but they provide a framework for estimating the amount valuation. As Nivi points out the difference between a seed round and “a Series A which might have 30%-55% dilution. (20%-40% of the dilution goes to investors and 10%-15% goes to the option pool)”. The more you raise early, the more dilution you can expect. The goal becomes managing the different risks associated with startup. You also see why raising debt early, which allows companies and entrepreneurs to delay valuation until certain accretive milestones, is attractive.

    “The worst thing a seed-stage company can do is raise too little money and only reach part way to a milestone.” – Chris Dixon

    So given the back of the napkin dilution terms, what are the milestones that you will need to hit in order to raise the next round.

    Raising the next round

    So you’ve raised a round, how much should you raise at the next round?

    I like the rule of thumb that Chris Dixon uses. “I would say a successful Series A is one where good VCs invest at a pre-money that is at least twice the post-money of the seed round.” The expectation is that companies are roughly going to double their valuation at each raise. This isn’t to say that a 2x increase in value is your target, it’s the minimum, the floor. The art of raising a round it to raise enough money to get to a significant milestone, and not too much money taking too much dilution too soon. So how do you define the milestones. The milestones

    “partly determined by market conditions and partly by the nature of your startup. Knowing market conditions means knowing which VCs are currently aggressively investing, at what valuations, in what sectors, and how various milestones are being perceived.” – Chris Dixon

    So part of the market conditions, i.e., raising money in Canada is different than raising money than in Silicon Valley, New York , Tel Aviv. You are measured against your peers, and this might be defined by geography of the company or the VC. Being connected with other companies, advisors and investors can help provide insight in to the fundraising environment. The second part is determined by the nature of your startup, but generally expressed as measures of traction. We’ve talked a lot about getting traction and what traction looks like to a VC.

    “The biggest mistake founders make is thinking that building a product by itself will be perceived as an accretive milestone. Building a product is only accretive in cases where there is significant technical risk – e.g. you are building a new search engine or semiconductor.” Chris Dixon

    Entrepreneurs tend to focus on the product early. This is usually because the product is something that entrepreneurs can directly affect. But the product risk, is may not be the  biggest risk that entrepreneurs need to mitigate early. The trick is figuring out which risk you need to eliminate to satisfy potential investors. And you can try to figure this out yourself, but I like to see entrepreneurs engage investors and other founders to get their opinion. The discussion usually is a combination of what other startups are seeing in the market place as milestones from investors (yay, market place data). Then you can work backwards the necessary resources and burn rate to reach those milestones.

    Thoughts?

    Additional Reading

  • Good companions can ease the journey

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    Q: “How do you know when an entrepreneur is dead?”
    A: They stop pitching.

    Ba, dum, dum. It might be cliche, a tad kitschy. But it will be an amazing event. And it will help connect entrepreneurs with others.

    Charlie Crystle (LinkedIn, ) is an entrepreneur based in Lancaster, PA. He is also behind Startup Lancaster. Startup Lancaster is a bit smaller than StartupNorth, (the group has 46 members) but they come together monthly to:

    “swap war stories and advice and to gain inspiration for the next stage of their efforts”

    It is events like the one hosted by Philippe Telio (LinkedIn, ) and the Startup Festival team, that continue to help connect local entrepreneurs. On the surface it might seem a bit cliche, startups doing elevator pitches in the elevator at the CN Tower. It’s a little glib. But it is an amazing opportunity to spend an evening with other entrepreneurs and those that contribute to high growth, emerging technology companies. It is a chance to experience the CN Tower and connect socially with other entrepreneurs in Toronto. And “having some good companions can ease the journey” is exactly why these events happen.

    If you are an entrepreneur, consider pitching. You might do it for practice, you might do it for the chance to win “free passes and paid travel to attend the International Startup Festival in Montréal”, you might just do it for a free trip up the CN Tower (it will save you approximately $30). Use this as a way to find others and connect socially. It doesn’t matter why you do it. But in the words of a sporting brand, just do it!

  • Beyond Toronto: State of Halton Tech Scene

    Editor’s Note: This is a guest post from Rick Stomphorst who is a co-founder of Silicon Halton . Halton Region is in the West end, it includes Burlington, Oakville, and Milton.Population is >500,000 people. I would have called it a bedroom community, but there is a strong set of tech companies like Ivara and Awareness Inc. We focus on Toronto, Waterloo, Montreal, Vancouver and Halifax but there are strong communities around Canada that have emerging tech startup communities.

    Five years ago the state of the tech community in Halton was “virtually non-existent”. Polite conversations about tech startups would have met by shoulder shrugs, glossy eyes and guessimates of the number of startups in the low single digits (if not zero itself).

    Asking those same questions today, and you’ll get a wildly different answer.

    Number of Tech Companies in Halton RegionWe have been committed to connecting high-tech entrepreneurs, companies and enthusiast. Two major vehicles for connecting the community are Silicon Halton (full disclosure: I am a cofounder of Silicon Halton) and HalTech. Silicon Halton was launched in 2009 by 2 people with 2 events. In 2012, it has grown to almost 800 members and 80 events. Silicon Halton is a grassroots hi-tech community of people who make a living, make meaning, and make things happen in technology in Halton Region. HalTech is an Ontario Network of Excellence Regional Innovation Centre providing education, advisory services and industry-academia collaboration programs and hosted an additional 35 events for entrepreneurs in 2012.

    The primary focus of the events been education, building local connections and increasing exposure to local companies. At the Silicon Halton’s monthly meetups, one activity is to “get to know your members” where two entrepreneurs introduce their company. These two intros per month have translated into 24 tech companies connections per year enabling collaboration, shared resources, recruiting and other local opportunities. Additional events have been added to the calendar including DemoNights and PitchNight. Feedback from participants it that the ability to connect with other entrepreneurs and professionals has helped accelerate local companies and local ecosystem. Other Halton region events include contests like Pythons Pit.

    The early stage nature of the community has included a focus on shared resources and co-working. The goal being to help connect early stage companies to the broader ecosystem and reduce the risks often associated with commercial leases and real estate during the initial startup phases. The discussion around co-working spaces including 2 at concept stage and a member created app, SpaceSurfers, for finding and sharing workspaces.

    Halton has a strong educational resource with  “the Harvard of animation schools”[1], Sheridan College, in Oakville. Sheridan has a strong history of great applied research in digital media, health and advanced manufacturing. It’s a great local talent pool that is easy for entrepreneurs to access through events like BIZTECH Career Fair or through campus the job posting service. [Ed. – I’m intrigues by the Bachelor of Interaction Design and the Bachelor of Game Design in providing students with design oriented skills].

    Incomplete List of Halton Tech Companies & Startups

    Halton companies and entrepreneurs have easy access to the activities in Peel (RIC Centre) and Hamilton (Innovation Factory & Software Hamilton) regions.

    If you are in Halton Region consider joining Silicon Halton and get connected to other locals interested in high growth, high tech companies. Silicon Halton provides a platform for Halton tech companies and to enable a stronger ICT and Digital Media cluster in Halton Region.

    Footnotes

    1. “As Sheridan’s animation department continued to grow, it produced hundreds of animators into Canadian and international studios, at one point in 1996 being called “the Harvard of animation schools” on “a worldwide basis” by animator Michael Hirsh.” on Wikipedia
  • Hiring your first sales rep: 10 tips and common mistakes

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    How many times have you been at an event and met someone who gave you the pitch “I have this great idea, I just need someone to build it for me” or some variation of that?

    This has become such a cliche in startup circles that it’s almost cringe-worthy. If all someone has is an idea then they’ve basically got nothing. As the old Edison quote goes “genius is one percent inspiration and ninety-nine percent perspiration.”

    That being said, the other side of this pitch doesn’t get a ton of attention even though the problem is just as common.

    There are lots of startups that build pretty solid products but never end up getting traction because they don’t figure out the sales and marketing side of things.

    You don’t see a lot of technical founders searching for business development help, mostly because many engineers don’t even know they have a problem. They spend a year in their basement building the most amazing solution to a problem nobody has. When they do finally surface they discover that 6 of the 10 assumptions they made were wrong, and usually give up soon thereafter.

    I’m an engineer, and I’ve seen this problem come up first hand. One of the most basic ways to avoid it is to start focusing early on customer validation. What that means in the most basic terms is to not write a single line of code before you talk to a few dozen customers who tell you unequivocally that they will buy the thing you’re thinking of building.

    As you talk to customers tweak the pitch until you have 9 out of 10 potential customers telling you that they will pay money for what you’re planning to build (hint: 8 of them are lying.) This is your first step towards developing a sales process.

    You (or your co-founder) need to learn to sell. Frankly, it’s not that hard and it’s mostly about persistence when it comes to getting a few pilot customers – they’re going to be early adopters, they won’t expect a polished sales pitch. It’s essential that this basic sales and marketing expertise lie within the core team. Which brings me to the first tip about hiring your first sales reps:

    1. Learn how to sell and develop a basic process.

    The most common mistake technical startup founders seem to make is to try and cop out on the sales part of the business. They feel they don’t know how to sell and are worried that people won’t take them seriously because they don’t have grey hair. So they hire an experienced sales guy (a friend of a friend,) give him ownership of all sales and just sit back and wait for the deals to flow in. It seems like such a plausible idea (it’s exactly what I did with Top Hat Monocle) and yet I’ve never once seen it work out. You need to learn to sell. It’s actually a skill very similar to raising money, so it’s something you’ll need to do anyway. Learn to sell just well enough to close the first few customers and develop a basic process that you can plug someone into.

    2. Find reps who have experience with the same deal size and sales cycle as your product.

    If your product costs $200 per month and has a 1-2 week sales cycle, don’t hire some with enterprise experience who’s used to closing three $500k deals a year, it won’t work out. A match on deal size and sales cycle is probably the best predictor of whether the rep will be a good fit.

    3. Experience within your industry is useful but not essential if your product isn’t too complex.

    Focus on item 2 above. Unless you’re selling a very complex product with a long (6 month+) sales cycle, don’t worry about industry experience.

    4. If it’s a technical sale, tech savvy matters.

    Don’t hire someone who barely knows how to use a computer to sell a software product. Frankly in general you should only hire people with basic technical literacy because otherwise you will be explaining to them how to use the CRM and your webinar software 5 times a day.

    5. Sales reps are great bullshitters – ignore their words.

    Only look at verifiable track record to assess the rep. This means getting a printed record of their quota attainment at every sales job they’ve had, then verifying that record with their supervisor. Anyone who hasn’t consistently blown away their quota at every job is a risk.

    6. Place minimal value on prior contacts and rolodex.

    The rolodex runs out after about two weeks. After that it’s all about prospecting and hard work. Don’t ever overlook a lack of experience or cultural fit because you feel the rep has a rolodex of clients they claim they’ll bring with them (they’re probably exaggerating anyway, see #5 above.)

    7. With personality, focus on work ethic and motivation.

    Sales is repetitive hard work. When hiring reps look for work ethic and drive. Look for people who need to earn a certain amount of money to maintain their lifestyle due to financial obligations – a big mortgage is the best motivator to hit quota.

    8. Over time start to specialize your sales team.

    Lead generation and research. Appointment setting. Follow ups and closing. Each is a separate role. You should segment by task and eventually by customer size or market. It may not even take that long for it to make sense to do this – we started specializing at Top Hat Monocle when we had just 3 reps.

    9. Sales reps will maximize their paycheque above all else.

    At least the good ones will. You need to ensure your compensation plan incentivizes sales and has relatively short term rewards. This typically means at least 50% of overall earnings should be from commission and there should be a monthly performance based commission payout. Don’t try to hire people on 100% commission, because you will likely only attract flakes who waste your time and never deliver.

    10. Metric everything. Obsessively.

    How many calls per day does each rep make. How many emails. What is the conversion rate on email responses. How many meetings does each rep go on per day. How many inbound leads are being generated. What is the time from inbound lead to follow-up. How many foliow-ups does each rep do per day. What is the mean time between follow ups. Everything. Metric everything.

  • Less boardrooms, more dinner tables.

    People have become really good at pitching. The art has turned in to a bit of a science and if you do ever find yourself in front of a room of people it is par for the course for you to “nail it”. The pitch, it seems, is dead media.

    It’s time to stop obsessing with your pitch and start building relationships.

    If you are going to raise financing for your new product then you need to learn what it means to build relationships.

    tumblr_ldfuxecoUp1qbbu2w

    We started Founders and Funders on the basis that you would never want to accept investment from someone you couldn’t eat a meal with. What better way to find out than to eat a meal with them? It works incredibly well.

    You need to find ways to end up at more dinner tables and in less boardrooms.

    Also: Eat with your mouth closed ya filthy animal.

    Funny story. When I was raising an angel round for my latest company I met a fairly prominent investor for lunch. I ordered a $15 sandwich combo. He got two doubles of Grey Goose, the Rib Eye, and a glass of wine. Then dessert! The shithead then stuck me with the bill! I kid you not. He then got in his car and drove off, I contemplated calling in the DUI. The hell if I was going to let him invest in my company. It was worth the $120 it took to figure it out.

    I tell every entrepreneur that story, and I name names!

    Then there was the time I met with Steve Anderson at a crowded bar. You should consider an invitation to meet an investor at a bar or restaurant a golden ticket. Steve came in, he was starving. I was a bit nervous so I didn’t eat much but we shared some appetizers. He was cool as shit and I knew I wanted him in my round before that meeting was over. Having a coffee and being forced to sit in a corner of a busy bar helps you get almost every “is this guy/girl legit? can I talk to him/her without needing to watch myself?” sort of stuff out of the way.

    I met another investor at a Yogurt shop (he gave a fake name and told them my name was Mike). Another one in a Tiki bar and another in a co-working space.

    Get out of the boardroom. Loosen up. Your pitch sucks but your product is cool, and you are even cooler.

  • It’s indescribably beautiful!

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    On the surface this might not seem like a Canadian success story, Eloqua was acquired by Oracle for $871MM. Eloqua by all appearances is a publicly traded company with headquarters in Vienna, VA. But they are probably the best kept secret in the Toronto technology community. Eloqua was founded in Toronto in 1999 by my friend and co-founder, Mark Organ (LinkedIn,) along with Abe Wagner (LinkedIn) and Steve Woods (LinkedIn, ). This is nearly a $1B dollar deal that was born and breed in Toronto (yes, I can do basic math it’s $129MM short but that’s pocket change and unlike when Siebel acquired Janna in 2000 for $975MM at the time of the deal the price changing with the Siebel’s stock price, this is an all cash deal). I had started figuring that it would be Salesforce that acquired Eloqua, so I am surprised that it is Oracle, and so soon after their IPO. Here is a great analysis of the marketing automation industry and the assessment for Marketo, Act-On, ExactTarget, etc.

    Congratulations to all of the Eloqua employees. I continue to hear stories about an amazing group of people including:

    It’s an amazing story that still has a big chunk of the product development team based in Toronto. Congrats to the entire Eloqua team and alumni.

  • Rebooting DemoCamp

     

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    DemoCamp was conceived in 2005. I have hosted approximately 30 events (I only missed one and that resulted in 2 companies that eventually exited: Bumptop and Sysomos). It has been 7 years. But the world has changed. There were no accelerators or cyclotrons. There was no iPhone or Android. And while Demo and DemoCamp continue to work (see mHealthDemoCamp, Hamilton, Guelph, Edmonton, Eclipse and others). The format is simple (DIY instructions here).  But I’m feeling like it is time to open a broader discussion about the role events like DemoCamp should play.

    mHealth DemoCamp

    Craig Netterfield (LinkedIn, @cnetterfield) described DemoCamp as “DemoDay for companies that aren’t in an incubator”.  It was an interesting observation about the role DemoCamp played as a structured social process for entrepreneurs, funders and the community. My challenge is that DemoCamp in Toronto can not continue in the same incarnation. I am hoping to have an open conversation and gather feedback from students, founders, employees, funders about how we make it better. There are lots of events in Toronto. I don’t want to do an event for the sake of an event. I want to build something better, something that solves a need that is a catalyst for success of entrepreneurs.

    Sources of Event Inspiration

    I keep wondering about what is the role of an event like DemoCamp. Is it one of the following?

    • PR and Awareness
    • Recruiting
    • Inspiration
    • Education
    • Social

    Does an event like DemoCamap need to exist?

    “Good things happen to you at events” – Nivi

    Events are great. They allow individuals an opportunity and to interact in social norms, we are inherently social animals. And events “are the place to meet people who won’t meet with you. People who aren’t available over email or one-on-one go to events to make themselves available”. But it is the social norms or the event dynamics that can make for meaningful experiences. There is an assumption that we should continue hosting events like DemoCamp and Founders & Funders. The assumption is that these events are valuable to entrepreneurs, developers, designers, marketers and others.

    The thing about events is that someone has to organize and pay for them. What are the costs? Facilities, audio/visual, ticketing, insurance, bar staff, liquor license, etc. While we strive for $0 or low cost to attendees, there are still hard costs that have to be covered. (And this doesn’t include lost opportunity costs of not working on other things). The Brad Feld book tour event for example had costs of approximately $17000. These costs included books, space rental, food, and staff. The books were the offset/proxy for the travel expenses for bringing a guest speaker. We had basically 2 revenue streams: sponsorship and ticket sales. But the goal was to host an amazing event with a great speaker that derived real value for entrepreneurs and policy makers.

    What would you do to completely reboot DemoCamp? How would you change the event? What do you find valuable? Is it worth rebooting? What changes would you like to see?

    Please fill out the survey and leave a comment!

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  • Hiring a Growth Hacker on StartupNorth.ca

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    Did you know that we run a job board for startups? It does allow companies to reach an audience that is interested in startups.

    “Amar joined us 3 weeks ago after a long trial of hunting down and applying for the “Growth Hacker” position we posted on StartupNorth. We couldn’t be happier with his progress, hunger and efficiency. Over to you Amar!” – Michael Litt, Vidyard

    There are great stories of people find companies and roles like Amar Chahal (LinkedIn) and the Growth Hacker role at Vidyard. If your a looking for a new gig, go read about how Amar was hired at Vidyard. It will blow your mind how much he committed to the process. I’m actually shocked that no one has socially hacked our job board as a candidate, i.e., it’s not that expensive but you could pay to highlight your resume or portfolio, because it will only work once.

    Post Your Job

    Postings are only $25 for 60 days. Postings are embedded on StartupNorth.ca and all postings are shared on our Twitter account. For example:

    It’s a quick, relatively inexpensive way to post jobs to a targeted audience. Get a little bit of distribution and hopefully find candidates like Amar.

    We are open to discussion about how we can improve the Jobs Board for both candidates and companies. Got a suggestion for how we improve things? We are all ears.