Category: Up & Coming

When a critical server crashes in most businesses, an alert email is sent out, often to a group of people, in the hopes that someone will look into it. But who should handle the problem? What if they are unavailable? Or what if no one was checking their emails? A crashed site can result in lost revenue for a company but the problem of alerting the right people in the right way was traditionally only available to large enterprises.

PagerDuty is a new Toronto startup that aims to solve this problem through their newly launched web application at PagerDuty.com. Started by former Amazon employees, the newly launched (and currently free) beta service is a well-executed, easy to use to solution to a common and costly problem.

I love how it works. To use it, you sign up using a one-page form, and you’re then set up with your own account (accounts are free during their beta, but it’s not clear how long they’ll be in beta). You then set up your own alert software to send emails to PagerDuty whenever you want a notification (this is the most time-consuming part because you’ll need to set up each monitoring software individually). PagerDuty doesn’t do the actual monitoring; rather, it receives alert messages via email and routes them to the right person on your team based on rules you build. Alerts can be in the form of SMS, phone calls, or email.

One of my favourite parts of the software is the great UI on the built-in calendar that allows you to set up which person on your team is on-call at any time.

Here’s how PagerDuty’s Alex Solomon describes the service:

PagerDuty prevents a sysadmin’s worst nightmare: coming in to work on a Monday morning and finding out that their site has been down for the entire weekend. […]  When something goes wrong, PagerDuty springs into action by calling, SMSing, or emailing the engineer on duty.  If for some reason, PagerDuty can’t get ahold of the person on-call, it automatically escalates the alert to someone else.”

Everyone on the PagerDuty team spent some time working at Amazon which uses sophisticated internal tools for handling problem alerts. According to Solomon, they created PagerDuty because, after leaving Amazon, they “spent some time looking for something similar to what Amazon has, but the solutions we found were either lacking key features, or were priced well beyond what we were willing to pay.”

The team had the option to possibly start up PagerDuty somewhere in Silicon Valley, but in the end, they chose to start in Toronto because of reduced costs and the fact that they had a better network here. “the Valley wasn’t really an option for us. We chose Toronto because all of us grew up here — most of our network is based here, so it really made sense to try not to stray too far from home,” says Solomon.

PagerDuty has done many things right. The website looks slick and the UI is smooth. (Some have commented that the front page may look a lot like some other Web 2.0 startup websites but that’s probably a good way to start, in my opinion). The problem they deal with is a real one that their team has experienced in the past, and they’ve solved it elegantly. Some of the challenges I expect they’ll have is that the market will be limited to a specific segment of companies that already use server management utilities that send emails – marketing to the right people in these companies and gathering enough adoption will be a challenge at least in the beginning.

PagerDuty founding team is Alex Solomon, Andrew Milkas, and Baskar Puvanathasan.

You can learn more about PagerDuty’s service and sign up for a free account on their website at PagerDuty.com.

I’m going to try using the service at my company.

Two months ago we received an email from TalentEgg’s founder, Lauren Friese, brimming with excitement about her latest venture into the world of online recruitment. TalentEgg, which just hatched, is a website that connects high quality Canadian employers with students and recent grads that are looking for meaningful work.

Job seekers using the site will be able to build TalentCards (Resumes), ask for advice using Grad Q&A (Forum), and read up on how to land a job on the TalentEgg Insider (Blog). Employers can create a free profile, but have to pay to advertise specific job openings, create awareness with site sponsorship, search through TalentCards, and send out targeted emails to job seekers. For the month of April the site is free on a trial basis to employers. TalentEgg hopes to cater to small and medium size employers who can’t make it to every campus recruitment day.

This is a tough market to crack, TorStar’s Workopolis dominates; even the venerable Monster has had trouble getting traction in Canada. And TalentEgg faces a classic chicken or the egg problem: job seekers are interested in sites with lots of jobs and rational employers will only pay to advertise once the site’s user base reaches a certain threshold. Despite all this, something tells me it is only a matter of time before Lauren Friese figures out how to make this site lay some golden eggs. Congrats on the launch!

OmniDate, based in Toronto, has been hard at work building a virtual date technology and it’s likely we’ll see their avatars coming to big name dating sites soon. We’ve all heard about sex in Second Life, the truth however is a lot less steamy; most people have a hard time getting Second Life installed and running on their machine.

Unlike Second Life, OmniDate intends for its avatar dating system to be used by real people who want to set up real life dates. Going on a virtual date is less time consuming, less expensive, and more secure than meeting at a local Starbucks. Once you’ve found someone you enjoy chatting with online, it is more likely you’ll enjoy meeting that person in the real world. My guess is that people will also use OmniDate to flirt, etc.

There are quite a few things to like about OmniDate’s approach:

• It is entirely flash based, this means there is no download, installation, or PhD required. This increases adoption.

• Rather than putting all their eggs in one basket and building a brand around virtual dating, OmniDate is starting out licensing its technology to established players with large audiences and strong brands. This increases their likelihood of success, sidesteps the cost of acquiring initial users, and removes the burden of building brands for each market segment.

Don’t think dating sites would be interested? Guess again. Technologies like this increase the entertainment value of dating sites (read: ad impressions), keep users subscribed longer (read: recurring revenue), and get users comfortable interacting with each other (read: higher conversion).

OmniDate is already working with some large dating sites who plan to use the virtual date technology on their sites. Is now the time for avatars to go mainstream? I can confidently say increased interaction makes sense and it is safe bet online dating will evolve past profiles to entertainment experiences. Give OmniDate’s recently launched demonstration site a try for yourself and leave your thoughts in the comments.

Taking off my rose colored glasses for a second, I think OmniDate has a few things it could improve:
– I read all about the challenges Pixar designers had with Ratatouille. Test audiences noticed if the color of lettuce wasn’t just right, Pixar spent an inordinate amount of time on the color green. Likewise 3D human avatars can go from cool to creepy very quickly. I was thrown off by the laugh an avatar makes when you type ‘LOL’, touching another person’s avatar is also a touchy matter. The avatar experience is still a little rough around the edges; that said, I think the team will iterate quickly and continue to improve the already good design.
– OmniDate has a room builder in the works, I would like to see an avatar builder also. You wouldn’t want your date thinking you are a super model would you…

OmniDate was founded by Igor Kotlyar, a serial entrepreneur who has already successfully built and sold a startup. OmniDate is a 6 person team and growing fast; they are interested in meeting with avatar designers and licensing partners.

Contact: Igor Kotlyar, Founder

By day, Anthony Carbone is an engineer at DuPont Canada. But from 6pm to 2am, he’s his own man. Not only does he travel back to his old university town, Guelph, to grow his property management firm, but he also moonlights as a web designer for hire with his partner Vinay Menon.

It’s in his soul. He has to be busy. “I?ve always been an entrepreneur, ever since high school; cutting lawns, doing landscaping, selling my time as a web programmer and developer back in university.”

Sure, there’s the extra money. But it’s more than that. Rattling around the back of his head are a huge number of unexpressed ideas that he feels compelled to act on. In fact, there is one idea in particular Anthony and Vinay have been driving towards since they met in undergrad.

Mad Whips

As Anthony tells it, “I met my partner outside of the engineering building at the University of Guelph in my second year and the topic was cars, money and the Internet. It was just at the time when everything was peaking and the Internet bubble was at its prime.” They decided since to moonlight as web designers to raise enough cash to launch their true passion, a car spotting online community called MadWhips.

Taking photos of whips? Well, I had to ask too…
Anthony: Obviously the ‘whips’ is referring to the new slang term for your ride.
Sunir: Is it really?
Anthony: Yeah, well, like your crib is your house, your whip is your pimped-out ride, right?
Sunir: I feel old now. Thank you very much.

Hitting the road

But isn’t moonlighting a problem for DuPont? Anthony says, “I have a really good relationship with my boss and he knows that I?m not really interested in going anywhere for the next two, three, four years and I still enjoy that corporate education that I?m getting by being at DuPont and interacting with all the different business units. That kind of corporate experience to me is more important than venturing off on my own right now.”

They’ve been striving to achieve their dream for years, working hard on the side. But it’s on the side, and their day jobs rule their schedule. The question Anthony left me with was: “When do we take on that certain level of clientele and when can we afford to say, ‘Okay, one of us can quit our jobs’?”

Contact: Anthony Carbone

This is part of a series of entrepreneur trading cards by Sunir Shah of FreshBooks.