Category: Startups

DemoCamp with Howard Lindzon – June 9, 2011
Some rights reserved photo by Andrew Louis (@hyfen)

DemoCampToronto # 29 – The Dirty Details #dct
Date:

June 9, 2011

Time:

6:30 – 9 PM EST

Location:

Ted Rogers School of Management, Ryerson University, 55 Dundas St W, Toronto, ON

Register to attend:
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Apply to Demo

Register Now »
Keynote Speaker – Howard Lindzon

Howard Lindzon is co-founder and CEO of StockTwits® – a social network for traders and investors to share real-time ideas and information. StockTwits was recently named “one of the top 10 most innovative companies in web” by FastCompany and one of the “50 best websites” by Time magazine.

Mr. Lindzon has more than twenty years experience in the financial community acting in both an entrepreneurial and investing capacity. With a unique vision for starting and successfully managing innovative companies, he is the Managing Partner of Social Leverage, a holding company that invests in early stage web businesses. Howard continues to manage a hedge fund he started in 1998.

He created Wallstrip, and more than 400 original web video shows, which was purchased by CBS Corp. in 2007. He is an active angel with many success angel investments including: Rent.com, (purchased by Ebay in 2005 for $415 million), Golfnow.com (purchased by Comcast in June 2008), and Lifelock (lead investors include Bessemer Venture Partners and Kleiner Perkins Caufield & Byers). Mr. Lindzon’s new media and internet business investments also include: Limos.com, Blogtalkradio.com, Buddy Media, Ticketfly, Assistly, Bit.ly and Tweetdeck.

Mr. Lindzon received an MBA at Arizona State University and an MIM from The American Graduate School of International Management.

We are looking for amazing entrepreneurs & demos

The goal at DemoCamp has been to provide a platform for local companies to launch, get product or pitch feedback, to establish a presence for recruiting, to help with PR and social media awareness. We try to get a group of highly connected and apparently highly cynical entrepreneurs, developers, designers, marketers, investors and others in a room to watch entrepreneurs in a safe environment. It’s something between a graduate seminar and a show. The goal is to demo your product and get feedback about your demo, your design, your market, etc. You decide. (It’s a work in progress, but it’s a social event).

We’re also looking for up to 5 startups or entrepreneurs to demo a new technology. Selected presenters get 5 minutes to show us the best of their application and then ask the audience for feedback, coaching, and insight from a highly connected cynical crowd. You get market advice, technology advice, pitch/presentation advice. Startups seeking advice should apply to demo.

Apply to Demo »

Sponsors

We need a few sponsors to help cover the cost of food and travel. If you are looking for coverage in the newsletter, blog and at the event ping me at david at davidcrow dot ca for details. Sponsorships start at $500.
May 30, 2011
Incubators, incubators, every where
Some rights reserved by jurvetson

Is there an incubator bubble? Perhaps it’s an incubator arms race. When I wrote Incubators, Accelerators, and Ignition in 2009 there were not a lot of Canadian based incubators (the now defunct BootupLabs was the only one listed in the ReadWriteWeb article).

Incubator Index +18

There has been a rise of support for early-stage entrepreneurs across the country. Yesterday’s announcement of GrowLabs in Vancouver along with the launch of Foundery, Multiplicity Accelerator in Toronto, FlightPath in Edmonton, YearOneLabs in Montreal. There are existing players including Extreme Venture Partners, Mantella Venture Partners, Wesley Clover, Innovacorp and Real Ventures/Notman House. The are university incubators like UW Velocity, MEIC, LeadToWin, Ryerson’s DMZ, Next36. There are Communitech, WavefrontAC, CoralCEA, MaRS, NBIF among others.

There are companies like Jet Cooper, Teehan+Lax incubating people and ideas (Rocketr & TweetMag). There are new programs like the Under 20 Thiel Fellows that had 2 Canadian students: Gary Kurek (LinkedIn, @gskurek) & Eden Full (LinkedIn, @roseicollistech).

There is competition from YCombinator, TechStars and 500Startups – Andrey Petrov YC10 (@shazow), BackType YC08 – Christopher Golda (LinkedIn, @golda) & Mike Montano (LinkedIn, @michaelmontano), Rewardli 500Startups- George Favvas (LinkedIn, @georgefavvas) & Jean-Sebastian Boulanger (LinkedIn, @jsboulanger); A Thinking Ape YCW07 – Eric Diep (LinkedIn, @ediep), Kenshi Arasaki (LinkedIn, arasakik) & Wilkins Chung (LinkedIn), InPulse YCW11- Eric Migicovsky (LinkedIn, @ericmigi), Vanilla Forums TechStars09 – Mark O’Sullivan (@navvywavvy) and others.

There has been an explosion of support for existing organizations, there has been a rise of a new breed of incubator/accelerator/catalyst.

How does an entrepreneur evaluate an incubator?

Some rights reserved by Chris Devers

Do you pick the incubator? Or does the incubator pick you? This is a business decision. It’s somewhere between chosing an investor and a service provider and picking where to go to graduate school. There are implications for incubators about which startups they choose to help. Their reputation, alumni and talent pool are determined by the people they let in.

There is no magic formula and rationalization or justification can make any decision sensible. But when I advise entrepreneurs, I want them to think about:

Pedigree & Reputation

What are the exits? Who are the alumni? What do others think about the program? One of the big reasons that YCombinator has become so successful is the success of it’s alumni. It has been reported that the YCombinator portfolio is worth almost $3B. They have an strong history of helping companies succeed like crazy. Think about this in terms of post secondary education. What is your opinion of a computer science graduate from: Carnegie Mellon University, MIT, Stanford, UWaterloo, Slippery Rock University? The quality of the education might not be any different. But you need to consider the external optics of an incubator program, just like you do in picking a school.

Alumni, Mentors and Advisors

Who do you have access to? Does the pedigree or alumni network change your access to people? Think about YCombinator grads, they get access to Yuri Milner and Ron Conway and $150,000. That’s something most of us don’t have access to. What doors and connections that aren’t available to you today can be enabled by attending an incubator. Who are the mentors what have they built? For example, look at the great talent behind GrowLab – Debbie Landa (Dealmaker Media), Boris Wertz (Abe Books), Michael Tippett (NowPublic), Leonard Brody (NowPublic) and Jason Bailey (SuperRewards). These are some people with impressive histories of building, promoting, operating and selling startups. You need to think about your vertical, your customers, the connections to potential acquirers, etc. Are the people connected with the incubator beneficial to me.

Culture

You need to make sure that the culture is something you can work in. I can only describe the culture of places I’ve seen, but I look at Extreme Venture Partners and Mantella Venture Partners in mentoring, motivating and growing entrepreneurs. What is important to you? I watched the Like A Little video on TechCrunch Cribs, and there is no way I could live through that again. There’s nothing wrong with the culture, it’s amazing (disturbing), but I could not do it because my stage in life just would not allow it. My advice is that you visit the incubator, meet the people that are in residence, ask questions, observe, form an opinion.

Funding or equity stake

What do you have to give up? Equity? A board seat? How does it compare to other incubators? How much will you benefit from the network and pedigree, from the connections and mentors? This is a decision about do you believe the costs match the benefits? Do you have to move? How long can you survive on the capital?

Free stuff

This is a funny thing. What do you get for participating? SwagBag? Press? Boardroom for customer meetings? Hosting? Design services? Legal services? Templated documents? Do you get to attend StartupSchool? Do you get press coverage at your demo day? Do you get coffee? Dinner every other week. You’re in it to get the best deal to help your startup grow.

Do you need an incubator?

I’m curious about the feelings and opinions about incubators from:
- Scott Pelton (@spelton) – GrowthWorks has previously invested in BootupLabs. Scott has worked with companies from incubators including Bumptop. Does having an incubator change your opinion or evaluation of young companies?
- John Philip Green (@johnphilipgreen) – John has started LearnHub, been part of the early or founding teams of companies in Silicon Valley and now the leadership team at CommunityLend.
- Leila Boujnane (@leilaboujnane) – Leila is a pillar of the community. She is the founder of Idee & TinEye. She advises startups and hosts events like HackDays.
- Ryan Holmes (@invoker) – Ryan is a founder of HootSuite, he is also an advisor at GrowLab. Wasn’t HootSuite incubated at Invoker? What is the role of the incubator or companies in organic growth of new ideas? How should entrepreneurs evaluate an incubator vs being an employee versus something else?
- Evan Prodromou (@evanpro) – Evan is the founder of Status.net and has raised seed money from MontrealStartup and continued to build an amazing product. I’m curious about his opinion on starting in an incubator.
- Patrick Lor – Patrick cohosts DemoCamp in Calgary. He is on the board at Fotolia. He is an active angel investor. To the best of my knowledge outside of his involvement in SIFE he is not affliated with an incubator.
- April Dunford (@rocketwatcher) – April is the best B2B Marketer in the world! I just said it on the Internets so it must be true. April has worked with lots of startups including NexJ and Janna. I wonder what her advice to a startup considering an incubator would be.
- Rob Lewis (@robertslewis) – A drunken rumor says that Rob is starting his own media incubator in Toronto (possibly with ExtremeVP). And since Rob is a W Media Ventures portfolio company, I don’t want to see any puff PR pieces on TechVibes about GrowLab companies.
- Chris Arsenault (@chrisarsenault) – One of the Jacques’ Mafia and an incredible investor. He has portfolio companies like Chango that have been incubated at Mantella VP. Are incubated companies better?
- Danny Robinson (@dannyrobinson) – Now running BCIC and I’m curious at his opinion about what is rising out of the ashes of BootupLabs and his thoughts on the incubator business model.
More importantly, what do you think about this new bumper crop of incubators?
May 26, 2011
Don’t Overpay Developers

The cost of an engineer is inflated right now. Informally, I poll salary expectations each semester from Waterloo co-ops. 2-3 years ago it was $65k-$70k. Last year/this year its $95k (the base Google, Facebook new grad offer). On top of that lots of engineers are able to source funding for their own social-mobile-cloud startup, more incentive not to join your own startup. Its not even a North American phenomena, in India I know technology managers making $120k+, in China I know guys turning down $100k offers now. There’s really no such thing as low cost development anymore.

So, whats a startup looking to build product to do?

“Ideally, to protect against inflation, you want a royalty on someone else’s sales so you don’t have to invest any more capital—you license it to them and you make money as their volume grows.” Warren Buffett, Berkshire Hathaway AGM, April 30th 2011

Don’t build new stuff and overpay inflated development costs if you don’t have to. Find partnerships so you can sell more product to your customers. Find more channel to resell your product. And so on. Maybe its time for more hustle and less hack??? (I’m a hacker, so writing this hurts a little bit).

May 25, 2011
Hack/Reduce Toronto
We are pleased to be supporting Hack/Reduce Toronto. The rise of real-time computing, distributed sensors and big data have provided the ground work for development of a way to distributed the processing of these emerging large data sets across a cluster of computers. There are lots of Toronto and global companies leveraging the processing and analysis of large data sets to discover unique relationships in their data (Backtype, Postrank, BuzzData, Attachments.me, Google, and others. This is a wonderful opportunity for technical cofounders to get experience leveraging Map/Reduce, Hadoop and the shared expertise of local experts with some hands-on learning about big data.
- Count me in on Plancast
- Register Now »
What is Hack/Reduce?
Hack/Reduce is a free one-day big data hackathon. The goal is to extract valuable information from large datasets and learn how to work with big data. The event brings together Developers, Companies, Entrepreneurs and Students interested in Big Data.

Provided:
- Free access to Amazon EC2 clusters that can be scaled up according to your needs.
- Pre-loaded datasets (participants are encouraged to suggest datasets)
- Introduction to Hadoop and Map/Reduce and the infrastrucure
- Support from Hadoop and Map/Reduce experts
- Food and drinks
At the end of the event, participating teams and developers get to present what they have done, what they learned and what problems they faced. It’s an opportunity to develop something great, learn Hadoop MapReduce and meet people interested in big data.
Who is it for?

Developers, researchers and students in big data or interested in working with big data. The best thing is if you have something you want to get done that requires a lot of computing power. Alternatively, you can come to learn to use Hadoop. Basically Hack/Reduce is about developers, working with new people, pizza, unlimited computing power and large data sets.

Who is involved?

Get Involved
- Count me in on Plancast
- Register Now »
May 24, 2011
Startup Weekend Toronto

Some rights reserved photo by Seattle Municipal Archives

Startup Weekend Toronto, which kicks off June 3, is almost sold out; if you’re on the fence, don’t wait much longer, StartupNorth readers can save 20% by using discount code: STARTUPNORTHSW

This June’s event will have a strong focus on lean startup principles. A fantastic set of speakers are lined up to provide practical advice so you can take what you learn well beyond the weekend itself. While there is no “right” way to start a company, Startup Weekend is here to help provide you with as many tools and connections as possible to help you succeed.

A great set of speakers for Friday night will kick things off and prepare you for what’s ahead. Throughout the weekend there will be mentors dropping in helping teams with their projects. Saturday night, founders will share war stories. The judging panel includes experienced investors and entrepreneurs who you will have a chance to connect with. Startup Weekend will round up with dinner and awards at an awesome venue to be announced shortly.

The winner of Startup Weekend will enjoy more than just street cred, in addition there will be a cash award to help move the project forward, entry into the Ryerson DMZ for 4 months, video production to help on the marketing front, pro bono legal services, a chance to demo at the next Democamp Toronto (June 9), and more.

May 23, 2011
The Art of the Pitch

There are a lot of different formats and presentations about how to create a pitch for investors. I’ve included my favourites about the structure and template – the resources include Viagra, Sequencing, Hacks and the Art of it all. These are great resources about the structure of your presentation and about what to do (or not to do) in your presentation.

“Give me your tired, your poor/Your huddled masses yearning to breathe free” The New Colossus by Emma Lazarus

For me one of the best ways to learn is to see real world examples and to rip, mix and burn these into my one words and formats. And we are trying to gather a list of great sample pitches. I’ve included Mint.com, Zapmeals, and an awesome angel pitch from Ali Asaria at Well.ca. But we’re looking for additional examples of great pitch decks to help entrepreneurs see what has worked for others.

The Art, Hacks and Dysfunctional Love of the Pitch

How to Pitch a VC (aka "Startup Viagra")

View more presentations from Dave McClure

The Art of the Pitching

View more presentations from huer1278ft

Pitching Hacks at Stanford

View more webinars from Venture Hacks

Sample Pitch Decks

Mint.com Pre-Launch Pitch Deck

View more presentations from Hiten Shah

Zapmeals: Sample Startup Pitch Deck (from SuperNova 2007)

View more presentations from Dave McClure

Well.ca Angel Presentation

View more presentations from Ali Asaria

Submit example pitches

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May 22, 2011
Hustle & Flow

Once upon a time in my startup life, we stumbled across the deal of a lifetime. A large company was spinning off a subsidiary, and they were paying someone a few million bucks to take it off their hands.

Most folks looked at the numbers and said “no thanks” – $7mm in revenue and spending about $20mm… yuck. But these guys were running the exact same business as us, similar subscriber counts and all, and we knew they could be run spending $3-$5mm per annum (which is what we were spending). For instance their CEO was getting $4mm/annum and ours was making $1/annum (perfect example of why big companies can be bad at launching new products). So we put in a bid for -$2mm (yes thats a minus in front). I.e. pay us $2mm to take your company, and have it generate $2-$4mm a year in cash for us. Booya. You could imagine how excited we were. We basically re-enacted this Monty Pyton scene every day in the office for 2 weeks (word of caution – this is 10 minute video and there’s a part 2):

Yaaaaar, corporate raiders be we.

Until, sadly, of course, somebody outbid our -$2mm offer. Damn. I suppose -2mm isn’t that hard to outbid.

I’m telling this story to give another “meme” to startupdom. Lean product development, social marketing, customer development, iterations, pivots, etc – these are the more popular memes of today. Well there’s another one thats not mentioned enough – Hustle and Flow – doing deals, business development, partnerships, strategics, m&a, etc. There are many big famous startups who had deals with a big elephant: Google powering Yahoo, Amazon powering Target, the Microsoft/Apple/IBM/Xerox tangle, RIM’s pager deal with Ericsson. Its a crucial part of growing your startup, you gotta be able to do deals.

One of the current killer “deal-oriented” startups in Toronto right now is Kobo Books (@mserbinis). Kobo got frickin’ Li Ka Shing to back them, the guy is a business legend! Why waste time with tiny business punks like Paul Graham and Dave McClure (I joke) when you can have a business God invest in you. Plus Kobo has done huge, killer deals from top to bottom in every category of their business – checkout their partner list in here. That my friends is big pimpin’ Canadian startup style.

Here’s another one, check out the list of deals Fixmo (@ricksegal, @shyamsheth) has done. They acquired a company (Conceivium) as a year and a half old startup! How many of you entrepreneurs in your first year or so wake up and say “lets buy a company”. On top of that, as an unknown one year old startup they walked into the Department of Defense in the US and nailed a massive deal. That is pure brass-balled, biz dev game.

Would love to hear some other great Canadian business hustler success stories from folks (or near misses, or disasters), or give us your favourite links/resources for networking, bd, m&a, hustling, pimping, whatever. We’ll be following up with some resources and tips to help your biz dev game.

May 20, 2011
Summer Lovin’
It feels like come the lazy days of July and August most of Canada shuts down for summer vacation. There are no new deals to be done. There are meetings, lunches, maybe even a golf foursome but not new deals. So why not take the opportunity to attend one of the local events with other geeks, entrepreneurs to learn and share your experiences.

DemoCamp

The next Toronto DemoCamp is happening June 9, 2011. We are very lucky to have Howard Lindzon keynoting. Howard is a long time friend of StartupNorth. He has been kind enough to attend StartupEmpire and even kinder to let us republish some of his posts here. This will be an awesome session focused on helping entrepreneurs.
- Count me in on Plancast
- Register Now »
There are local DemoCamps happening in Guelph, Edmonton, Calgary, there are LaunchParties and New Tech Demos. These are great ways to get out of the office/garage/basement/cube and start talking to real people, hustling for attention and gathering feedback.

StartupFestival

Montreal is an awesome city in the summer time. There is the Comedy Festival. There is the Jazz Festival. There is the Grand Prix du Canada. The event is being hosted by Dave McClure who knows a thing about making making new opportunities. He runs 500Startups and the ultimate startup travel event, Geeks on a Plane. StartupFestival is a great opportunity to visit a historic city, and plan on building new relationships and discovering new business opportunities.
- Count me in on Plancast
- Register Now »
Grow Conference

And just in case you didn’t have enough of Canada’s favorite entrepreneurial bad boy, Howard Lindzon, you can see him again in Vancouver at Grow Conf 2011. This was one of my favourite events in 2010. Debbie Landa and the team at Dealmaker Media have put together a great event that mixes Canadian entrepreneurs (Brian Wong, Garrett Camp, Howard Lindzon, Leonard Brody) with decision makers from Silicon Valley (Wesley Chan – Google Ventures, Mike Parker – TribalDDB, Mike Ghaffary – Yelp, Rob Hayes – First Round Capital). I had the opportunity to talk to Minister Clement at the cocktail hour about brain drain, homecoming, funding, angel investing and other things. It was a great conference focused on helping Canadian entrepreneurs.
- Count me in on Plancast
- Register Now »
Making Lemonade

Rather than lament about the downtime. There is an awesome opportunity to use the dog days of summer in Canada to keep networking and connecting with other entrepreneurs, with investors from the US, and to set up opportunities that might come to fruition later in the year. I love the program goals of Geeks on a Plane.
- Meet startups, geeks, and investors in cities around the world.
- Learn about trends in internet, mobile, and other tech platforms.
- Gain insight into local markets, demographics, business models.
- Meet cool people, new ventures, have fun on planes, trains, buses.
My advice, is you should stop bitching about the travel costs and figure out how to make an investment in yourself, your startup and the community and figure out how to attend one of these events and get back more than you put into travel and lost opportunity. There are lots of great opportunities to meet customers, potential investors, to find new partnerships, and to grow your business. If you don’t see an opportunity, try making one, host a party, do a customer event, plan a launch. Make it work. Debbie and Philippe and everyone involved with both StartupFestival and Grow Conference are dedicated to making great startup conf0erences in Canada, but they are not going to do it all for you. Use these events to make an opportunity.
May 18, 2011
Natural Resources

Some rights reserved photo by Chealion

Ask a miner “What is Canada’s most precious natural resource?” and you’ll be sure to stump. The answer is easy… Canadians.

One of the tricks to Silicon Valley’s winning streak is that they back not only repeat entrepreneurs, but repeat teams. Just like one of those wonderful chocolate fountains you occasionally fortune upon at weddings, Silicon Valley recycles people. A team forms, builds a successful enterprise, people move on to try some new things, and projects that find traction attract back the core crew.

Is Canada effectively recycling people? Think long and hard, because if we aren’t the fountain is drying up – end of the party. I can name a handful who have ventured abroad and returned: John Green (@johnphilipgreen), Malgosia Green (@HeyGosia), Dan Morel (@dpmorel), Farhan Thawar (@fnthawar), David Crow (@davidcrow), Jeese Rasch, Zak Homuth (@zakhomuth)… the list goes on, but it could be longer. Maybe our friend Howard Lindzon (@howardlindzon) will start his next company in Canada?

What is bringing them back? Visa issues, sometimes. Spouses, more often. Schools for children, okay I’ll take it. But it would be much better if what brought our best and brightest home was opportunity. And the crazy part is, it is knocking. We have a safe multicultural inclusive country, close to major markets, with investment matching funds up the wazoo, and here is the most beautiful part – our nation is brimming with high caliber engineers (who are getting scooped up by Twitter, Facebook, and Google as you read this post).

Part of the challenge is funding. Canadian entrepreneurs are picking up and moving to New York, San Francisco, Boston, Boulder, and even Santiago (yes you read that right, Chile – in the southern hemisphere) for minuscule sums of seed financing so they can focus 100% on their startups vs their day jobs. Just ask Ken Seville (@civisidedotcom).

Myopic policies might attempt to discourage cross border exits, which are vital and create deep new linkages. Instead what we need to learn is that the opportunity is keeping the founders engaged once they head for warmer climates. I can guarantee, foreign direct investment will not thrive in the absence of results. To generate returns we need to recycle teams.

I am particularly excited about a handful of intiatives that address this gap including: Toronto Homecoming, C100, and Startup Visa. Let’s find ways to support their efforts.

May 12, 2011
The Backwardization of Risk/Reward in Startups
I’ve always thought it weird that there is a perception that risk is front-loaded for startups, i.e. the person(s) who start it take all the risk. In some ways, the risk of starting a company (especially a web startup) is lower than ever:
- there are great grant/tax credit programs like IRAP and SRED
- there are more incubators, angels and providers of small seed funds than ever
- its faster than ever to go from concept to commercialization -> you can have paying customers in < 6 months
It just isn’t as hard as it once was to raise $20-$50k and/or have a company generating a few thousand dollars in revenue to cover the early founder(s) costs. The big “risk” is that your life & business align to this cost structure. Your business needs to be able to run with only 1-3 people at first. Your life – no fancy sports cars, no big mortgage, no massive piles of credit card debt, etc. I’d hypothesize, there is a strong parallel between managing personal finances and being able to start a company.

Another big “de-risker”. You have control as the early founder! Only you can lay yourself off. And you control the culture and lifestyle of the company, i.e. you are a lot less likely to hate your job or get fired for hating your job or leave suddenly or have a heart attack or just generally hate life.

some rights reserved Search Engine People Blog

Reward-wise, you have a huge chunk of the reward. Shares, not options. Big founders cut. Maybe no vesting. Dividends. There are a lot of paths for you being well rewarded for the risk you took. On top of that, your experience as a first-time entrepreneur will make the second time around all that much smoother, it’ll be easier to raise money, easier to hire, easier to find business partners, and so on. You can have a career as an entrepreneur.

Now, lets compare that to what is traditionally thought of as the “low-risk” employee, lets say employee #8. Poor employee #8 takes on massive life risk, and often gets very little in reward.

Reward-wise, they get something like .5% of the company, so on a typical $20-$30mm exit they get $100-$150k. Hardly life-changing money. If you are a super-star in the company you may get granted up to 1 or 2% but they’ll be vested over an annoyingly stupid schedule such that you’ll have to be at the company for 6-8 years to “earn” them.

Now compare that to all the risks of being employee #8:
- you are far more likely to get laid off than any of the founding team
- you are far more likely to get laid off than a non-startup job
- you may simply not get paid a few times… missed payroll is no uncommon event
- you probably in fact took a pay cut, or at best, you’ll miss out on bonuses when there are a few tight years
- you will likely work a lot longer hours
- there’s no “fast” trade-off, you’ll need to work there 4-7 years to earn your $100-$150k stock option reward, and you may have given up way more than that in time & salary to get there
So, in summary, its a lot better to start your own company than to be employed by a startup. And in many ways its less-risky and better to start your own company than to “have a job”. And I wish I could make more people take the entrepreneurial leap themselves because its simply not as scary as it seems.
May 11, 2011