Category: Toronto

  • Amazon selects Freshbooks for new Payment Service

    FreshBooksYou have probably heard about Amazon’s new Flexible Payments Service… what you didn’t know is that FreshBooks, the Toronto based invoicing startup, was one of the very first companies invited by Amazon to try integrating the payment service. Great news all around! Amazon’s entry means more competition in the online payment market… good for consumers, good for startups. And FreshBooks was recognized by Amazon as the perfect partner to demo their newest web service utility. Think Canadian startups are going unnoticed by the web giants? Think again!

    Check out FreshBooks’ perspective on the Flexible Payment Service.

  • JobLoft post Dragon's Den

    JobLoft2All this talk of Dragon’s Den got me thinking about Job Loft, a map based job website for the retail, food service, and hospitality industries.

    For those of you who don’t know… Job Loft made a great pitch on Dragon’s Den, was offered $200,000 for 50% of the company, and had a bad first date with the Dragons, who by the end of the meeting tore up the $200,000 check. The clips are embedded for your viewing pleasure after the jump.

    All’s well that ends well… and despite the Dragon’s Den debacle, Job Loft is doing great.

    After one year in business they have already sold over 12,000 job postings – targeting industries with 67% turnover was a good idea. Job Loft is expanding across Canada – localizing the site into French to conquer Quebec. And a new hosted / embeddable job site has been added to the product mix. What about funding you ask? Well after the check was torn up on national tv, a number of investors came knocking – with a much higher valuation.

    An exception to the Dragon’s Den Curse? Maybe. I would attribute it to their positive attitude. From their blog: “So what did we do the day after that boardroom meeting? Business as usual.” And sure, Job Loft is in a monstrously competitive industry, but a laser focus on being “the #1 destination in Canada for online recruitment within retail, food services, and hospitality” has served them (and their customers) well. My guess is that the dragons are kicking themselves for not investing in Job Loft.

    Contact: Chris Nguyen, Director of Business Development

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  • Freshbooks opens up

    Freshbooks announced today that they are releasing a mature API. From what I understand, this is a direct result of their hiring of Ben Vinegar some time ago.

    Why does this matter?
    Freshbooks is demonstrating a very mature approach to growing their available market by opening an API as mature as they have. Typical approaches, often forced under the gun of results-hungry investors (ok, that’s a broad assumption), is to ramp up marketing and to put time, money and energy in to branding in order to develop a wider appeal.

    Offering an API says 2 things:
    We trust our users
    Some of the best application builders for APIs are the users themselves. Allowing users, application developers and others to build applications that use your platform might seem bold to some, but for a healthy company with as many users as Freshbooks boasts, it is a critical first step towards longer term relevance and sustainability.

    How does it do this? Too many startups spend their time trying to either see, create or define the future. This is fine early on, but it is almost impossible in the long run (believe me, I know!). By taking a validated and accepted product like Freshbooks and opening it up to whatever the future is going to be, you are mixing solid current economics with the opportunity for risk-less future innovation.

    We can’t partner with everyone, so we will partner with everyone
    When your startup is successful and stable, partnering offers are a dime a dozen. Most end up in a graveyard of blog posts and press releases but amount to very little. By having a solid API, Freshbooks can tell potential partners to “come back and show us what you can do” and they can also attach their own app to other partner-ready platforms such as Salesforce.

    Now the test. Will people build the apps that will make Freshbooks the center of the online invoicing world? We’ll be watching.

    More analysis here by one of my co-writers on FastForward.

  • BunnyHero Widget is Taking Over

    A big congrats to Bunny Hero (aka Wayne A. Lee), whose widget is topping the charts!

    comScore’s recently launched Widget Metrix places Bunny Hero Labs in the top five widgets worldwide (and get this… #1 if you exclude photosharing widgets)! According to comScore, Bunny Hero widgets reach 3% of the world online audience with 24,984,000 unique viewers a month.

    Wayne has created a quantifiable hit! The only question now is how he will capitalize on this early success. The world is his oyster (pet idea) at this point. Hint: Click “more” and feed our Bunny!

    Think these virtual pets are silly trinkets? Think again…
    Club Penguin – priced north of $500 million by Sony and News Corp
    Neopets – acquired for $160 million in 2005 by Viacom

    How do you see Bunny Hero Labs developing?

    Contact: Wayne A. Lee

  • Reflections on MESH 2007

    MESH Logo The MESH gang pulled it off. There were some interesting sessions this year. Jim Buckmeister of Craigslist gave us the inside scoop including the number of pages served per kilowatt hour and why Craigslist will be sticking with their simple design. Austin Hill of Akoha is focusing on social entrepreneurship these days and we are eagerly awaiting Akoha?s launch. Ted Murphy of PayPerPost who Mike Arrington called ?the most evil man in the room? faced off with Mike for the first time in person. Christine Herron of First Round Capital discussed porn affiliate programs and got everyone?s attention. Will Pate our Community Evangelist Extraordinaire shared his Theory of Awesomeness. Rick Segal of JLA Ventures provided an interesting breakdown on the natural evolution of startups. But the best sessions were held in the hallways; next year, rather than pay $400 for a ticket, you might just want to hang in the lobby.

    At MESH there were 15 minutes of fame sessions that gave promising startups an opportunity to strut their stuff. We are going to be checking in with the featured startups at 15 days, 15 weeks, and 15 months to monitor their progress ? so stay tuned!

    Wild Apricot ? membership management web service.
    Contact: Dmitry Buterin, Chief Apricot

    SneakerPlay ? invite only social network for urban youth into street culture.
    Contact: Robleh Jama, Co-Founder

    ConceptShare ? online collaboration for creative professionals.
    Contact: Scott Brooks, Co-Founder

    Demofuse ? easily create and maintain website tours.
    Contact: Greg Thomson, Founder

    Octopz ? online collaboration for creative professionals.
    Contact: Barry Fogarty, Co-Founder

    Five Limes – user submitted eco-friendly products and services.
    Contact: Chris Sukornyk, Founder

    Throughout the conference a recurring thought went something like this: MESH is a once a year event. Nice as it was, it does not compare to what is really driving Toronto these days: the TorCamp Community. I am not sure what I would do without our DemoCamps, OpenCoffees, Skype Swarm, and OtherCamps. What I do know is that I am thankful, very thankful. We have a great community that is building something week in and week out. So the very first Startup North Golden Compass goes to? drum roll? the TorCamp Community.

    Golden Compass

  • Red Flag Deals – 100,000 Registered and Growing

    RFD Logo Red Flag Deals has a passionate bunch of users ? they love to save.

    Founded back in 2000 the site has grown from a handful of page views a month to over 18 million. They recently hit 100,000 registered users and now serve over 750,000 unique visitors. Red Flag Deals can in all earnestness claim to be ?Canada?s Bargain Hunting Community.?

    Congratulations to the Red Flag Deals Team on hitting this milestone. We look forward to following this Toronto company’s continued success.

    Contact: Ryan McKegney, VP of Business Development

  • Infonaut – Mapping Healthcare

    Infonaut Infonaut is in the bird flu business. The Toronto startup (incubated at MaRS) provides governments with a Health Informatics GIS solution for pandemic preparedness and emergency response planning. Plain English: Healthcare Map Mashup, on which one can layer predictive indicators such as emergency response times, demographic data, hospital service areas, and even poultry density reports (don?t ask).

    The Canadian Government knows all too well about dealing with pandemics (remember SARS), but don?t write off Infonaut as just making a quick sale using scare tactics. The web service is employed by a diverse set of clients; health insurance companies are using it to target populations interested in supplemental insurance plans.

    I saw a demo of the product and it looks like a full featured web app. While other epidemiology GIS tools are available, few if any have preloaded data sets, map relative rss news feeds, markup tools, multi format import / export, streamlined document sharing, and most impressive – automated information propagation to healthcare providers.

    Prevention is the best medicine and Infonaut is on the path to success.

    Contact: Niall Wallace, CEO

  • The TVG is dead, Long Live Ventures

    The rumors are true, The Toronto Venture Group is no more.

    The TVG, like the Toronto Angel Group (which is probably dead too, more on this soon), is one of the many often-flirted with, rarely treaded on groups that court Canadian Startups to get on stage, or to send their business plans around. The effect on the startup was feeling more like they were being asked to take their pants off in the waiting room before going in to the Doctor’s office. More often than not, it was some sort of witch doctor behind the door anyway, and you would have kept your pants on if only you had known.

    That leaves us with a slew of angel groups who are all still asking Startups to take their pants off well in advance of a typical show-all timeframe for a real relationship.

    Do these groups actually work? One telling aspect is that many of them claim to model themselves after Silicon Valley groups. The problem is, there is no evidence (and conversations tell me otherwise) that these groups actually do many deals themselves. The world of Angel, Venture or other investment is about relationships. When you, as a startup, start to meet Angels and VCs, your focus should be completely on building a relationship with them, the deal can flow from that.

    There are always exceptions to the rule, I know that b5media was funded out of a TVG event in Toronto pretty quickly. I don’t know of any others though.

    Like I do our friends in the Den, I tend to question the value of these groups, especially the ones that charge upwards of 3000$ to the entrepreneur for participation (like First Angel Network), but it’s also important to recognize that the members of these groups can been keen, hungry and able investors. The trick is to pick them out of the pack and focus on dealing with the individual directly. Your $250,000 deal doesn’t need 4 weeks worth of legals holding it up when a simple note and issuance of shares could do the trick.

    The obituary after the jump. Who wants to sing the requiem?

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  • Skymeter takes on Insurance, Tolls, and Meters

    Skymeter Logo Skymeter is set on replacing parking meters, toll booths, and monthly insurance bills. Talk about big aspirations!

    A prototype location payment system (think GPS black box) has been developed and the Toronto company is forging development relationships from Holland to Singapore. London?s congestion pricing program has perked the interest of governments around the world. Insurance companies such as Aviva and Progressive are considering implementing pay per mile vehicle insurance. And what city wouldn?t want ticketless parking? Greens are excited about Skymeter, as road use charges have the potential to reduce automobile emissions.

    The business model is to capture a percentage of payment just like credit card companies. Sure getting the systems into vehicles is going to be a challenge, but we have high hopes for this MaRS incubated company.

    Contact: Kamal Hassan, CEO
    Blog: Bern Grush, Founder

  • myhood.ca – Toronto centric apartment aggregator

    myhood.ca is a Toronto focused apartment finder and review tool. Considering that the site was launched just 1 month ago, I find it amazing that there are over 900 reviews of various apartment buildings on the site already.

    The site is a Google Maps mashup that lets you find apartments based on location and marks the location of grocery stores, subway stops and shopping malls on the map. This model is even better in Toronto, where people tend to be particular about what neighborhood they want to move to.

    I already made use of myhood.ca by reading reviews of our new condo building on the site. I think that providing a service that allows condo owners to review their buildings would be useful, although there is a large disincentive to being critical of a building your currently own in. I turns out that the building manager is hard to deal with and that I should make-nice with Janice, the front desk lady. I did that today, bypassing the manager, and introduced myself to Janice. I was glad to know I didn’t need to waste time.

    I also know how painful it can be to find an apartment in Toronto having moved up here blind to both Toronto and large city living period. I can still remember the shock at the sticker price for a 2 bedroom 2 bathroom apartment, not knowing the ups and downs of one building or another just made it all that much more confusing.

    Right now, myhood.ca is trying to use a referral fee model for sending people back to the site where a particular listing originated. If they can make this work, and pay, with all the providers out there, then it could be a lucrative model. There will also be some banner advertising and allowing landlords to purchase “featured listings” that will be displayed more prominently.

    myhood.ca is self funded to date and they are thinking about looking for investment to help them take the site to (I presume) other markets.

    Jeff Hersh is the one-man show behind myhood.ca. It’s pretty evident that he is able to execute well on an idea. A large marketing firm teaming up with a web development shop would not have turned out anything close to myhood.ca for anything less than a 500k budget for the first phase. Jeff has done it solo and is off to a great start.

    myhood.ca was showcased on MapleLeaf2.0 already and The Torontoist has a great review of the site.

    Contact Jeff Hersh