Earlier today Toronto based fOTOGLIF, an emerging ad?supported stock photo portal, announced partnerships with Getty Images, Thomson Reuters, and Splash News. These partnerships should help deliver stock photo content, thereby solving one piece of the puzzle: inventory.
fOTOGLIF’s business model is to provide free ad-supported stock photos. I embedded an example below. Would you use ad supported stock photos on your blog? How about if I told you Idee was monitoring unauthorized use?
I might consider this (if I had a popular blog), if the ads were scaled to the size of the image. That’s just ugly.
This will be useful for tagged images and images with keywords for contextual advertising to increase typically low CPMs on blogs. A great partnership for these guys might be with someone who does image recognition.
I might consider this (if I had a popular blog), if the ads were scaled to the size of the image. That's just ugly.
This will be useful for tagged images and images with keywords for contextual advertising to increase typically low CPMs on blogs. A great partnership for these guys might be with someone who does image recognition.
The ad could definitely be much more subtle… like how NYT does little article sponsor chicklets. Also worth noting, I found the embed hard to align / style / scale…
The ad could definitely be much more subtle… like how NYT does little article sponsor chicklets. Also worth noting, I found the embed hard to align / style / scale…
I think look and feel of the advertising will be the most important factors here. It’s not that people inherently hate or even dislike advertising- it’s that they hate tacky, bad advertising and most websites haven’t figured out the difference. If fotoglif can add subtle, tasteful ads that don’t detract from the blog author’s page integrity I think this will go over great.
Hopefully they’ll do the math and prefer greater distribution to slightly higher clickthrough rates generated by annoying, flashy ads.
I think look and feel of the advertising will be the most important factors here. It's not that people inherently hate or even dislike advertising- it's that they hate tacky, bad advertising and most websites haven't figured out the difference. If fotoglif can add subtle, tasteful ads that don't detract from the blog author's page integrity I think this will go over great.
Hopefully they'll do the math and prefer greater distribution to slightly higher clickthrough rates generated by annoying, flashy ads.
Leave a Reply