ThinData, a permission-based email marketing company based in Toronto, was acquired by Transcontinental today. The terms of the deal were not disclosed
ThinData has a business model which is similar in many ways to that of CakeMail, who are based in Montreal, in that they often team up with agencies and other service providers who deliver the final product to the end-user.
ThinData works with leading marketers and advertising agencies in Canada, and has received numerous awards and accolades for its innovative campaigns and its email marketing and online database management platform. ThinData, with its approximately 60 employees, will become part of the Premedia Group at Transcontinental under Nicky Milner’s responsibility.
What is most interesting is that this acquisition was born out of previous work that the two companies have done together. I am sure that Transcontinental was more than happy to test the company first as a customer before approaching them about the acquisition. Just one of many reasons to treat all of your customers well.
This all-Canadian marriage also shows that there are opportunities and potential exits right here in Canada.
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