SmartHippo, based in Montreal, has had quite an exciting week. In addition to launching a new version of the site, a US mortgage search engine and comparison community, at Finovate San Fransisco, George Favvas SmartHippo’s CEO has managed to bring together a fantastic advisory board. Board members include Lori Collins, former Senior Vice President and General Manager for LendingTree Exchange; Bill Rice, CEO of Kaleidico; and Toronto’s very own John Philip Green, Founder and CTO of LearnHub.
SmartHippo is an interesting startup launching a product into a market in turmoil. Interest rates are all over the map, housing prices are deflating, and homeowners are nervous. While there is possibly going to be less action in the mortgage business while the market finds it’s bearings, it may be just the time to bring together a community to ferret out the best mortgage rates.
LowerMyBills.com was acquired by Experian in 2005 for more than $330M. Bankrate.com has a market cap of $986M. And LendingTree.com is being spun off by IAC. Mortgage origination pays. SmartHippo’s main challenge now is building a community. He is on the right track by “not letting the business model get in the way of business.”
“LendingTree and LowerMyBills are pure lead generation plays that match the consumer with the banks that pay the most for the lead (not the ones with the best rates). Bankrate lets banks advertise ‘bait and switch’ rates.” While like its competitors SmartHippo makes money with mortgage application origination, their approach is much more transparent: finding and rating mortgage rates and banks is driven in large part by user reports. Transparency works. It is probably only a matter of time before SmartHippo has to deal with a stampede of smart borrowers.


Akoha is going public today with details on their financing to date.
For all of the people out there who call themselves “Community Marketers”, “Social Media Consultants” and everything else, David is the one guy who has really done it in Canada. There simply aren’t any other people who have built sustainable online/offline hybrid communities the way he has managed to do.


Here is an industry that you don’t see a lot of startups jumping in to. There is something about starting a travel website that scares people off. It is a huge industry, and one where customers actually spend a lot of money and the commissions, especially on something like cruises, can be massive. So, I was excited when I first started hearing rumblings about what Stuart was up to.
Shanghai (by way of Victoria) based startup,
Well, as if the next week+ isn’t packed enough. With