Wanted: Startups for a research study

microsoft-office-vision

Our friends at Microsoft are looking to Toronto as a hot bed of startup activity. Don’t take my work for it, the Startup Compass folks ranked Toronto number 8 on their Startup Genome report for startup activity. The study is being conducted by our friend Sam Ladner (LinkedIn), a Senior User Researcher in Microsoft’s Office Envisioning team. Sam is ex-Toronto, she joined Microsoft six months ago in Redmond. She researches trends in the future of work, and helps builds prototype productivity technology based on that research.

She is looking for participants for this study to help Microsoft learn more about how startups organize themselves, choose technology tools, and their organizational culture. The data will be used to build technology for the next generation of Microsoft products.

About the Study

Participants would need to sit down with a researcher and possibly a note-taker for a 1-hour interview, but for observation they would go about their work day as normal. The researcher and note-taker would stay out of the way and simply observe and take notes.

The researcher would take handwritten notes and some audio recording. With participants’ permission, the researcher would also record video and take still photographs.

All data collected during the research would be used internally at Microsoft. The data would be held on a secure server that sits behind Microsoft’s firewall. This server is only accessible with valid Microsoft employee credentials.  Raw data such as photographs, fieldnotes, audio recordings and unedited video will only be accessible to the immediate research team. Edited video and/or photo slideshows will be shared with other Microsoft employees. The research report will not be published publicly, though the researchers may refer to the aggregated and anonymous findings in professional conferences or symposia. Participants may opt to have video of their offices and themselves to be included in these conferences or symposia, but by default their identities will only be known to internal Microsoft employees.

We will build prototype technologies, based on these findings. We hope to build the next generation of tools that startups themselves need.

Participate in the Study

Microsoft is currently recruiting for an ethnographic study of startups and freelancers. The belief is the number of these workers will continue to grow, and Microsoft wants to know more about how self-employed information workers use technology. If you are a startup founder, Microsoft wants to meet you. The study involves face-to-face interviewing and some job shadowing. Microsoft offer a cash or software incentive in appreciation of your participation.

Fieldwork will take place in early July.

If you want to participate or would like additional information, please complete the form below:

 

 

Startup “ecosystems” in Canada are doing well but…

Editor’s note: This is a guest post by Jesse Rodgers. Follow Jesse on Twitter . This post was originally published on November 21, 2012 on WhoYouCallingAJesse.com.

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The Startup Genome released another report mapping top startup cities but this time a bit more specific than it’s heat map from April of this year. Canada did well depending on how you interpret it with Toronto at #8, Vancouver at #9, and Waterloo at #16. In its previous report, Startup Genome ranked Toronto at #4, Vancouver at #16, and Montreal made the list at #25. Oddly Waterloo wasn’t listed in the previous ranking but made it into the top 20 in the new report while Montreal remained outside of it.

Focusing on my Ontario centric nitpick – the separation of the Toronto and Waterloo “ecosystems” when they are anything but separate is not going to give an accurate picture of Canada’s awesome startup communities. They are unique communities but their strength comes from how they work together in the same ecosystem. The emotional energy (and money) burned in defining how they are different is holding Canada back from an even better and sustainable growth curve. That energy is in the report.

In the report:

“Toronto competes for startups with regional competitors such as NYC, Boston and nearby Waterloo.”

Then in the Waterloo profile:

“In the near future, it will be interesting to see whether Waterloo is able to hold on to its talent base or whether it will be sucked into Toronto.”

Would you say that about Palto Alto sucking talent to San Francisco and vice versa? No. It’s the valley. A huge area that is far more developed but very similar to the Toronto – Hamilton – Waterloo. The problem, I think, is that at some point in the past when local economic development groups were competing on a similar scale for tax dollars (and manufacturing plants) they narrowly defined regions (Golden Triangle, Golden Horseshoe, etc) where everything above the escarpment is barbarians and the urban modern folk live below next to the cold blue lake.

There can be (and there are) distinct communities inside the larger Toronto – Hamilton – Waterloo ecosystem. Each community has its strength. Each success in the larger ecosystem helps the entire ecosystem.

The big problem the ecosystem faces (in Toronto):

Startups in Toronto receive 71% less funding than SV startups. The capital deficiency exists both before and after product market fit. Toronto startups receive 70% less capital in Stage 2 (Validation) and 65% in Stage 4 (Scale).

The ecosystem most likely lacks a sufficient quantity of all kinds of startup capital sources: angels, super angels, accelerators, micro VCs, VCs etc. As a result Toronto startups rely more on self-funding, or rounds from family/friends.

The other big problem (in Waterloo):

Waterloo has a funding gap (96% less in the second stage) for early stage startups before product market fit, probably due to a lack of super angels and micro VCs. There are high numbers of accelerators and much lower numbers of super angels and VCs than SV.

Solving the funding problem in Toronto also solves the problem in Waterloo, more companies that able to find the money and the talent to scale in either or both communities helps both or am I missing something?

Building a strong economy, community, and ecosystem isn’t a zero sum game.

Toronto, Vancouver, Waterloo, where is Montreal?

Startup Genome Ecosystem Ranking

The state of the Canadian cities in the StartupCompass Startup Ecosystem Report 2012 (Get the Report) is interesting. The Startup Ecosystem Report 2012 lists 3 Canadian cities:

  • Toronto # 8
  • Vancouver # 9
  • Waterloo # 16

It leaves Montreal out of the top 20, it might very well be # 21. But it is very hard to determine without the full report that is due out later in the year. I also find it very strange, given the strong Montreal supporters in the  “Local startup ecosystem supporters” listed in the document:

The data reminds me of other analyst driven research companies (think GartnerAltimeter, etc.). The methodology leaves it open to bias. But it is a great stick in the sand based on our own community survey responses.

“The index is based on data from more than 50,000 startups around the world who are using the Startup Genome’s Startup Compass, an automated analyst in the cloud that helps businesses make better decisions via benchmarks and actionable recommendations.”

It will be interesting to continue to read the report and lessons for Canadian entrepreneurs.