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Hey, so most of you know I've dug in on radio advertising rather successfully at a few startups now. Shiv Narayanan from Wild Apricot interviewed me on this topic for his latest SaaS podcast. There's a lot to take in (it's about an hour) but for those of you that were/are curious I'd offer that it's worth a listen. Learnings extend far beyond "radio" if you listen carefully enough (what else are you doing that you could model this way?). It's not nearly exhaustive but it's certainly the most comprehensive "documentation" of what I've learned.

Big thanks to Shiv for pulling it out of me and playing devil's advocate.

Ping me if you have more questions on the topic after listening as there's not a lot floating around on this subject.
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Maya Shoucair, Craig Morantz and 19 others like this

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Kamil RextinMitch, just gave it a listen great listen! Learned a ton. had a question about direct attribution vs overall lift in the business. You did mention it but was that overall lift based on branded non branded search and "how did you hear about us" on the form?

2 days ago   ·  1
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Mitch SolwayThanks Kamil Rextin! The overall lift was actually measured by looking at total new acquisitions across all channels. We ignored any kind of "actual" radio attribution to determine the "lift" factor. We could see everything go up when on air and down when off.

2 days ago   ·  1

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Mitch Solway

Amrita ChandraWe used a similar attribution approach at Audiobooks.com when I was there in addition to direct response which was more modest. Radio is great for the right audiences.

2 days ago   ·  1

1 Reply

Amrita Chandra

Lucas WalkerAre you doing any podcast advertising?

2 days ago
Lucas Walker

Mitch SolwayThat's another podcast topic : ) I've done a ton of podcast advertising (all at FreshBooks) as well..works quite a bit differently than radio. What's best about it is that the podcast host delivers your message so it builds tons of cred and is great where influencers and referrals drive your biz. Leo Laporte actually said "FreshBooks saved my life!" as part of his read on TWIT ...I could not have written anything that awesome.

2 days ago   ·  1

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Mitch Solway

Ian Andrew BellCan concur. Have done national and regional campaigns with BuzMe, RingCentral, Zoro, and RosterBot. Always get excellent CPA values and generally find sneaky ways to measure this. Even did Howard Stern when he was on FM syndication. Lots of tricks to creating memorable radio ads... repetition of CTA and high entertainment value are key.

8 hours ago   ·  1
Ian Andrew Bell

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Performance Reviews: yay or nay? If you're not using typical performance reviews, what's your preferred system or platform, and what makes it the best choice for you and your team? ... See MoreSee Less

Jaxson Khan likes this

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Adam CaplanOnly if you're confident you know exactly what the best possible performance of that job by that person looks like, and that all those things can be measured. For platforms, I recommend a clipboard and a scowl.

2 days ago   ·  3

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Nora JenkinsI don't have strong recommendations for a specific non-traditional platform (aside from giving very regular feedback, which you should be doing anyway). However I'd say that a typical review system, despite its failings, is much better than doing nothing. After the initial "handful of people in a basement" stage, people start needing and wanting clear performance goals and check ins, as well as some idea of a career plan that you collaborate with them on. A couple platforms to look at are Reflektive and CultureAmp (they just launched a less traditional performance product). You can also just keep plain shared documents with notes/goals between managers and their reports. Quip is nice for this.

2 days ago   ·  3

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Jennifer BouyoukosCheck out Work Tango. Local start-up. Simple straight forward platform.

2 days ago   ·  4

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Mark EvansGood to get some insight from someone in the "trenches"!

2 days ago   ·  1

1 Reply

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Bilal JafferyAt Deloitte Digital, I've been applying our new performance management approach with my teams for about a year now . So far so good. Let me know if you would like to know more. hbr.org/2015/04/reinventing-performance-management

2 days ago   ·  2

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Alex SirotaA properly laid out template is crucial. Objectives, measures of success, learning opportunities with clear relationships between the three.

2 days ago   ·  1
Alex Sirota

Мира ЈелићDitch the performance review hbr.org/2015/04/reinventing-performance-management

1 day ago   ·  1
Мира Јелић

Erin GrahamFeedback is a gift. Frequent, specific, valuable feedback in all directions, requested by you and given out by you. Changes from performance measurement to supporting a persons growth plan and trajectory.

1 day ago   ·  3

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Erin Graham

Adam CaplanI've heard some teachers use a platform called Folio to track their feedback and progress towards their own individually-selected professional growth goals.

1 day ago
Adam Caplan

Erin GrahamI should follow up and say we use Snapshot for frequent feedback - people are really good at using it.

1 day ago
Erin Graham

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Jevon MacDonald created a poll in StartupNorth.

We've had moderation on for just over a week, we should
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Peter Dawson, Angela Wang and 1 other like this

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Ben LucierIt's kinda sorta difficult to say what to do since I don't know what's happening behind the curtain! Has it been much work to moderate the group Jevon? What about delays in posting?

4 days ago   ·  7

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Alex SirotaIt's not the number of rejected posts that matter. If any are rejected at all is what matters. The existence of moderation changes the nature of the group.

3 days ago   ·  1

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Mark EvansAgreed, it's hard to assess without some context.

3 days ago   ·  5
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Jevon MacDonaldBen LucierAlex SirotaMark Evans I thought about that, I'm not sure data helps in this case though, so I left it completely qualitative. Because of the nature of Facebook's algorithms, it's impossible to know how much of the un-approved content would have been seen by any one individual.

3 days ago

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Andrew PeekI can't vote because I don't know what I've missed.

3 days ago   ·  12
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Jevon MacDonald. . . writing The Clarity Act

3 days ago   ·  5
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Greg BurgoonI think responding to the moderated posts might be helpful. I posted something last week about an initiative to help people who are interested in switching careers into software development (which I think is healthy for the startup community), but it was moderated out.....not sure why. So I agree with the above comments of: It's kind of a black box.

3 days ago   ·  2
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Reuven CohenI'm not a fan of censorship or moderation. Facebook shows me the posts my friends are commenting on anyway.

3 days ago   ·  3

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Jevon MacDonaldI'll pull together some data. Eyeballing it I would say 50% of posts make it through, 50% of the ones that are moderated out seem to be just typical event announcements.

3 days ago

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James MartindaleThe "London StartUp" group copes with open posting from 30,000+ members. The admin's here must surely have more important things to do with their time? Let it self police on alerts.

3 days ago   ·  4
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Greg BurgoonWhile I appreciate and agree with the idea of bringing focus to the group, I don't know if moderation is the right way to create that focus. Ultimately the group will become a reflection of what the moderators feel is important, rather than what the broader community does. I feel this kills the spirit of the group.

3 days ago   ·  23

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Stephen DixonOff the bat, isn't it better to probably avoid censorship and moderation all together. Right? What's the benefit to having a moderator? What's the upside or the motive behind moderating this kind of thing?

3 days ago   ·  1

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Stephen Dixonanyhow, as an aside, I posted something yesterday afternoon, Jevon, do you know how that gets published and when?

2 days ago
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Douglas SoltysOne thing on the new moderation policy. I'm seeing more duplicate postings of content happening. Accidental, or intentional (i.e. different conversations around original source material)?

2 days ago
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Rohan NairKeep going but less Douglas Soltys?

2 days ago   ·  2

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Lucas WalkerI do find the event postings useful. Many times I find myself saying afterwards I wish I knew about that

1 day ago   ·  3
Lucas Walker

Brydon Gillisswhat about some sort of report of view into what's being moderated? Maybe a top 5 moderated posts or something? As well, my concern is the time requirement on the moderators part

1 day ago   ·  1
Brydon Gilliss

David CrowThere are currently >1350 requests to join the group. Here are the first batch of request.

19 hours ago
David Crow

David CrowThe second batch

19 hours ago
David Crow

David CrowI struggle with events where the event organizer is making money whether through ticket sales or sponsorship. And trust me, we know how to host events and not make money at them. >30 democamps, founders & funders and a startup empire, I know that lots of these events aren't making money. But I struggle not because they shouldn't make money, but because saying this is an audience that an event organizer can advertise to for $0 feels broken to me. I don't need a constant stream of job postings and event postings.

19 hours ago   ·  10

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David Crow

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Top 5 takeaways from SaaStr this year:

*Product: Setup a matrix of neutral, positive, and negative actions and incentives. Then for each feature, write down the positive action you want and see if you can find a positive incentive for each user to take. If not, you’ve got a new set of priorities.

*Churn: Churn, expansion, contraction are LAGGING Indicators. That means if you're seeing this now, its coming in faster and harder, unless you have a plan. (See Mammon’s presentation below)

*Engagement: Your LEADING indicator is your north star of engagement. DAU/MAU (Daily active divided by Monthly, or in our case WAU/MAU). But that's not enough -- for example, intercom.io North Star Metric is Customer Interactions (for a particular customer). (See Mammon’s presentation below)

*Leaky Bucket: It’s often the cause of downsizing in high growth start-ups? The reason why startups end up in the news often 'letting go' of 10-20% of their people is they try to scale on top of a leaky bucket. Dumping more sales and marketing (You raised and just had to spend, right?) before fixing your product issues is ass backwards.

*Politics: Naval, who founded Angelist, spoke on politics towards the end and the American Spring. startupboy.com/2016/01/15/american-spring/

*Quote of the weekend:

"It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through"

*Best Presentation
Mamoom Hamid: www.slideshare.net/03133938319

*2nd prize goes to David Skok: medium.com/for-entrepreneurs/12-key-levers-of-saas-success-e089ac1ae6b7#.394xhrj21 (Comes with slides at the bottom!)
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Eric Anderson, Jonathan Bega and 23 others like this

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Tapajyoti DasThanks for sharing

6 days ago   ·  1
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John James ZupancicThank you!

6 days ago   ·  1
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Ross SimmondsGold.

6 days ago   ·  1
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Jackie LeeThis is great Latif Nanji thanks for posting!!

6 days ago   ·  2
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Esteban ContrerasMamoon was indeed the best presenter. Nothing like someone who comes prepared.

6 days ago   ·  3
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Alex TongThanks for the summary. It's as if I was almost there ;)

6 days ago   ·  1
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Justin HeinThanks dude

6 days ago   ·  1
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Saif AltimimiThanks latif. Solid summary!

6 days ago   ·  2
Saif Altimimi

Hongwei LiuIt's almost like I was there. Thanks dude!

6 days ago   ·  2
Hongwei Liu

Vasant KumarIs there value in a saas tool for saas companies that provides automated machine learning and insights around things like ltv, engagement, and churn?

23 hours ago   ·  1

3 Replies

Vasant Kumar

Jeremy BlackMuch appreciated.

14 hours ago   ·  1
Jeremy Black

Daryna KulyaVery useful. Thanks for sharing!!

4 hours ago   ·  1
Daryna Kulya

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Wondering if any Toronto startups have done high quality Facebook live broadcasts? Looking to do one next Tuesday and would like to connect to someone about their experience. ... See MoreSee Less

Marijke Waddell, Kamil Rextin and 2 others like this

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Shannon HunterI'd chat with Meg Button & Affan Imran of Nuscreen Inc they've done quite a few really excellent live broadcasts.

1 week ago   ·  3

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Justin KozuchTalk to Satish at Shopify. They've done quite a few of them.

1 week ago   ·  2

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Bijan VaezWe (EventMobi) just did our first Facebook live broadcast to all of our customers about our 2017 plans while simultaneously doing it on a more "old-school" webinar as well. Happy to help if we can.

1 week ago

1 Reply

Bijan Vaez

Jordan SmithHas anyone used the Mevo camera? something else?

1 week ago

2 Replies

Jordan Smith

Kamil RextinWould love to hear how it went for those who've done it and what the angle was. Culture? Webinar? General live stream of an event?

1 week ago
Kamil Rextin

Jordan SmithJust thought I'd update everyone on this. We bought the Mevo gear and had our first broadcast last night. Overall went great, had some early audio issues but that was quickly fixed. If you're interested you can watch it here. Feel free to reach out if you have any questions. Thanks for everyones help on this. www.facebook.com/liftcann/videos/1253428604733722/?pnref=story

1 day ago   ·  2

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Jordan Smith

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