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It’s the time of the year where we either make you a hero or we make you hate me a little more. As stated in the previous comments, this could very well be The List of People That David Crow Wants to Be Associated With (but I think I established that is a different list). Either way, the commenter is correct, the list is something and it is highly suspect and by no means complete. If you don’t like the list, leave a comment. If you think I left genuinely left someone off, leave a comment (ps suggesting yourself, either demonstrates your overly inflated ego or you might not realize that your suggestion by itself if a reason to be left of the list). I’m open to being corrected and having the list added to.

Past issues of the list include 2011 and 2012.

For 2013, the list is divided between those we expect to break out (Breaking Glass). And those that are taking it to the next level (Going Big). Basically, you will be hearing from or about these people over the next 12 months. So everyone get in a circle, it’s time for the 2013 instalment of the Hot Shit List.

Hot Sh!t List 2013

Breaking Glass

Going Big

The icons are courtesy of Anil Zaimi, though I haven’t spent the necessary time to make this work with our stylesheet and theme in WordPress.

David Crow

David Crow focused on product design, customer development and go-to-market implementation on $0. He is available as a consultant. He is a mentor at UW VeloCity, Jolt and FounderFuel. Follow him on Twitter @davidcrow or at DavidCrow.ca

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Is it me, or does it feel like there are 2 distinct seasons of activity in the startup community?

  • Post Christmas Pre-Summer (aka golf season) Holiday
  • Post First of School and Pre American Thanksgiving

Whether it is reality or bad cliche, it feels like there are 3-4 months of the year where nothing gets done. But no more!

Thanks to events like Startup Festival and Grow Conf, the summer season for Canadian startups is getting stronger and more important. There are localized opportunities to connect with investors, strategic partners, and potential customers at events like the aforementioned Startup Festival and Grow Conf plus Jolt Demo FestAtlantic Venture Forum, Metabridge and others. (You could go to CVCA in Banff, and golf with the Canadian VC landscape, that might up your chances of raising funding).

Things for Startups To Do

  1. Apply to pitch at StartupFest. Startups get access to press, investors, and a chance at a $50k investment prize from the organizing committee.
    Deadline: Friday, May 10, 2013 5pm EDT.
  2. Apply to be one of the 45 Canadian startups at the Metabridge retreat. You’ll get access to investors, advisors and a great cultural event.
    Deadline: Friday, May 10, 2013 5pm PDT.
  3. Apply to throwdown at the Smackdown at GrowConf. Winners will get access to press and investors. Plus more Debbie Landa.
    Deadline: Tuesday, August 13, 2013

There are a lot of opportunities for Canadian startups to get access to both local and foreign capital, corporate development folks and press by participating in these events. Take a bit of time, and figure out which ones you benefit from attending. Plus it’s a great excuse to get out of the office and hustle.

 

David Crow

David Crow focused on product design, customer development and go-to-market implementation on $0. He is available as a consultant. He is a mentor at UW VeloCity, Jolt and FounderFuel. Follow him on Twitter @davidcrow or at DavidCrow.ca

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[Editor's Note: This is a guest post by Brydon Gilliss  founded the shared office space ThreeFortyNine in Guelph where he plays with Startupify.Me, Ontario Startup Train and 20 Skaters. A serial entrepreneur and fervent community builder, he’s also busy organizing a train-full of founders for this summer’s International Startup Festival.]

The moments we choose to celebrate say a lot about what we consider important. They’re a proxy for the metrics we value, because we’re signalling to others by their very celebration. And yet, I’ve always been of the belief that startups tend to celebrate the wrong things.

If that’s true, what signals are we sending? We celebrate product launches, government grant acceptance, fundraising, winning pitch contests, and so on. Too often, these are the vanity metrics of our startup ecosystem.

Of course, some of these events are worthy of celebration. A grant lets us live to fight another day; a winning pitch might drive sales or help us to hire a key employee. But they would be way down on my list, personally, if my goal was to build a real business. Let’s stop concentrating on celebrating events like taking on debt or winning what is often little more than a beauty contest—and focus instead on what we should celebrate but rarely do.

At ThreeFortyNine, we celebrate the achievements that matter to the business model. Consider, for example, the first time you sell something to a complete stranger. That’s worth celebrating because it’s the first sign your business might have legs of its own. In our Founder’s Club events, we celebrate selling our first train tickets to strangers; Foldigo celebrated its first-ever sale to a stranger. Our plan is to build up this list and move it into our monthly socials.

We’re building our Startupify.Me program around the concept that talented developers stepping into startup life need options. Incubators, accelerators and government grant programs funnel them into a single, traditional path thereby discouraging experimentation. We want our cohort to have the option to create a lifestyle business or a even a small, local business—if they choose. Of course, any of them can still try and swing for the fences, but they have all options in front of them.

“We didn’t get to where we are today thanks to policy makers – but thanks to the appetite for risks and errors of a certain class of people we need to encourage, protect, and respect” – Nassim Taleb

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Only in recent years have books like Lean Analytics begun to draw out the real risks of obsessing over feel-good data that does little for the business—so-called “vanity metrics”. There’s a very real danger if a young entrepreneur believes that success comes in the form of taking on debt, winning a pitch contest and launching a product. Those may be required for some businesses but they shouldn’t be misconstrued as success.

Part of the challenge here is the proliferation of what I call success turnstiles in our ecosystem. These are entities whose prime motivation is to funnel as many businesses as possible through their turnstile. It’s a pure numbers game for them as they chase their success metrics. These entities tend to be government funded and these success metrics are defined by bureaucrats and can be tracked up the organizational hierarchy to a speech-writer’s desk.

We need to lead real conversations about what success is because it comes in many shapes and forms. Advocates of this more mindful form of celebration include Jason Cohen imploring founders to get 150 customers instead of 1000 fans and Rob Walling helping startups to start, and stay, small.

Here’s an initial list of milestones and accomplishments worth celebrating to get you started.

  • Performed 30 interviews with real potential users.
  • First customer acquired.
  • First customer acquired and you have no idea where they came from.
  • Covering your monthly personal costs.
  • Identifying the first product feature a potential customer will pay cash for.

Which vanity metrics need to stop being celebrated? What do we need to celebrate more?

brydon

I run the shared office space ThreeFortyNine in Guelph where we play with Startupify.Me, Ontario Startup Train and more. Hit up brydon.me for more...

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