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The inspiring Patricia Valoy, an advocate for Latinxs in STEM, wrote a really important piece on why people leave tech based on the Tech Leavers Report by the Kapor Center for Social Impact - and we talked about the specific set of hurdles women of colour face ... See MoreSee Less

Melissa Sariffodeen, Jen Couldrey and 5 others like this

Andrea CoreyAn important read - thank you for sharing.

1 day ago   ·  1
Andrea Corey

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Once You See It

It has been a week or so since Top Hat launched their new logo—has everyone noticed the really cool thing about it?

Once you see it your mind will look for it every time

Marvellous, the cerebral effect they achieved with just 3 squares + 1 rectangle. For me this is right up there with the famous FedEx logo (big hint, if you know that logo!)
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Simon Mills, Kathy Green and 60 others like this

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Yuri NavarroGreat modern design

2 days ago   ·  1
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Lucas WalkerMy friend needs a hint what should I tell him without making it too obvious?

2 days ago

1 Reply

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Lucas WalkerNevermind my friend got it!

2 days ago   ·  1
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Matt MastracciFantastic logo. Clever use of that technique.

2 days ago   ·  2
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Matt RobertsI'm old school. If it doesn't have a monocle it's just not the same.

2 days ago   ·  7
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Colin ToalClever and crisp. Well done.

2 days ago   ·  1
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John Philip GreenDoes it help you to see it on a hoodie?

2 days ago   ·  5
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Corby FineI see it. Cool.

2 days ago   ·  2
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Stephen StreichHa, I hadn't noticed that before. Well done.

2 days ago   ·  1
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Yves BoudreauThe ol' negative space technique.

2 days ago   ·  1

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Yves BoudreauIt needs a swish and a lens flare to make it complete though

2 days ago   ·  2
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Bernie LiI want to insert a Tetris piece in that negative space...

2 days ago   ·  13
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Leah SkerryWell done

2 days ago
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Stephen Wayne PierceyExcellent use of negative space. What is the meaning behind the broken up colour in the pink/purple?

2 days ago   ·  3
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Elena YunusovI'm assuming that's the monocle

2 days ago   ·  1
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Grant PattenColour scheme reminds me of Hillary Clinton's 2016 political campaign ... that didn't work out so well for them.

2 days ago   ·  1

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Michael NusI like it. Using negative space as part of the logo is always a hit.

2 days ago   ·  1
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Logan ProngBecause of my history in Hospitality, it does remind me A LOT of the Tawse Winery logo... www.tawsewinery.ca/

2 days ago   ·  3
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Hans KaoIts funny, one of the biggest reasons I didn't like Top Hat was cause of the logo. The product is great, the logo sucked. And now they changed it

2 days ago   ·  2
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John Philip GreenI suppose it is a bit like League, but TH is much stronger with the negative space trick. And better typography.

2 days ago   ·  2
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Alan HietalaCongrats on the pixel art micro penis.

2 days ago   ·  4
Alan Hietala

Kevin GervaisIt's fantastic. Really a fan of the new brand.

1 day ago   ·  1
Kevin Gervais

Jennifer BouyoukosLOVE IT!

1 day ago
Jennifer Bouyoukos

Alex SirotaOnce you actually start using it on material it'll hurt. FedEx covers the negative space completely. Idea's terrific but execution not quite there.

22 hours ago

4 Replies

Alex Sirota

Aram MelkoumovI really feel great seeing our two client logos (Top Hat and League) being discussed here. I think they have the strongest brand logo identities currently in our community. During the Top Hat re-branding, we got to see some of the logo iterations done internally, and we were blown away when they came out with the final logo. Congrats to the creative teams at both companies for your amazing milestones/achievements!

11 hours ago   ·  1
Aram Melkoumov

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Has anyone ever made the decision between being an employee, a sole proprietor, or an incorporation for the purpose of a long term employee contract?

In this situation, rate is 25-30% higher if we choose SP/incorporated vs employee..
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Eric Vanular likes this

Grant Pattensole proprietor is the least "pain in the ass" way to go. if you can just do that, do that. incorporation, you have to do a lot of paperwork. and fees.

10 hours ago   ·  2
Grant Patten

Mark EvansTalk to Brian Teeney at Homestead Tax.

8 hours ago
Mark Evans

Mark MacLeodIf it's your only source of income you don't really have a business in the eyes of the tax authorities

7 hours ago
Mark MacLeod

James MartindaleLots of people have. But the circumstances are always different. Go and speak with an accountant about yours specifically.

6 hours ago
James Martindale

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