XX Tech Founders

Rochelle Grayson by Tris Hussey

Rochelle Grayson photo by Tris Hussey

An entrepreneur asked me last night, at StartupDrinks Toronto, if I knew any women entrepreneurs in Canada. Here is a list of entrepreneurs and advisors that I can think of off the top of my head. It also prompted me to reread Tereza Nemessanyi’s OpEd about women founders and the notion of an XX Combinator. I look at our events and many of my interactions with entrepreneurs and it is distinctly male, probably more specific it’s young males between 18-30 (the good news is that it’s no longer distinctly white university educated males it’s a mix of cultures and nations of origin though it’s still very male).

“Much of what we think of as innovation is the creative tension between differing viewpoints” – Xerox PARC

There’s a strong need to celebrate our differences. The diversity (and acceptance of differences) is one of the things that makes this a great spot for startups. The large number of cultures, ages, and other factors make for great teams and for opportunities for something special to emerge.

Leila BoujnaneAnd I was thinking about my daughters, and reflecting about the great women entrepreneurs and change makers that I’m met recently (and some I’ve only read about). This list is by no means comprehensive, but it meant to help others find inspiration in the great companies being started in Canada. The list includes::

I know that I’m missing a lot of founders. Let me know directly or help add folks in the comments.

How to prepare for a C100 Mentoring session

We gearing up for the next 48 Hrs in the Valley here at C100 global HQ. We’ve learned a lot from previous 48 Hrs events so expect a few surprises, to be announced soon.

But in the meantime, a few dates for you to be aware of:

  • Sept 29: Drop dead deadline for companies to complete the application form
  • Oct 7: Selected companies will be notified
  • Oct 13: First draft of mentor deck due
  • Oct 27-28: 48 Hrs in the Valley

I know what you’re saying, “What the heck is this Oct 13 deadline? We gotta hand in drafts of our presentations??”

Short answer: “Yes!”

The upcoming 48 Hrs will be the C100’s eighth mentoring event and after each one the mentors always told us the same thing, “We wish the companies were more prepared.”

That is a strange coincidence, because the companies always tell us, “Damn, I wish we were more prepared.”

Well, the good thing about the C100 mentoring team is you only have to tell us something seven times before we start to take immediate action.

To make sure everyone feels they are properly prepared, we are asking… nay, demanding… that all companies complete their mentor decks and submit to us by Oct 8 for feedback by our crack team of mentor experts.

To help you out, here are some useful tips on how to prepare you 48 Hrs mentor deck:

  • Think of the biggest challenge  facing your company and talk about it. What exactly do you want to get mentoring on? (In C100, we call this the “challenge statement” meaning, what is the biggest challenge  facing your company right now)
  • Don’t get bogged down in technology: Mentors want to talk about business issues, not about speeds-and-feeds
  • Don’t talk history: Mentors want to discuss the here and now, the long road you took to reach your current destination probably isn’t relevant
  • Be specific: generic presentations get generic feedback. Drill down into one aspect of your business, describe what is going on, and ask for specific advice and feedback

Here is a deck template all companies should follow. Your deck shouldn’t be more than nine slides long:

1)      Executive Summary: Short bullet points what your company does and what is your “challenge statement”

2)      The Market: Give mentors background on the market your company addresses

3)      What do you do?: How do you address your chosen market

4)      Who are your competitors?

5)      Short background on the team (emphasis on short)

6)      Financial snapshot including funding, revenues and expenses

7)      Challenge statement: This is the most important slide of the deck… what issue do you want mentoring on? Be very clear and specific here

8)      Context: How did this challenge come about? How have you addressed similar challenges in the past

9)      Importance: Why is addressing this challenge important? What would happen if this challenge was addressed? What would happen if it wasn’t?

Trust us, follow this template and your mentoring session will be way more valuable than if you didn’t.

The goal is always to make the mentoring sessions as useful and impactful as possible. So we at C100 will be asking the companies early and often to provide drafts of their decks so we can help ensure they are prepared for the mentoring session and ready to go.

How to pitch to corporate VCs

One way to segment  the world of  VC is into two camps: (1) financial investors and  (2)  corporate investors. My guess is that a lot of the VCs lurking around here are what you would call financial investors; meaning, they take other people’s money, invest it in start-ups and try to make more money.

But there is the other type of investor, the corporate ones. These investors tend to work for a large corporation and invest the company’s money. Their goals are also to make a lot more money off of their investments but they are also tasked with producing a strange and esoteric thing called a “strategic return”.

In a nutshell, these investors have to invest to make money, and to make their company smarter by learning from you, the clever start-up.

For start-ups, having a corporate VC as an investor can have many benefits if the relationship is correctly managed including credibility, access to the corporations sales and engineering teams,  access to go-to-market channels, and opportunities to conduct joint R&D.

So it is important that start-ups realize that pitching to strategic investors is not like pitching to financial investors. So here are a few ideas to get you started on your corporate VC pitch:

  1. Prepare a pitch: Sounds obvious, right? You’d be amazed at how many start-ups show up without a pitch. I guess  they think they can come in and talk shop for 30 or 45 min and that will be enough to land a deal. It isn’t. Show up prepared and ready to go.
  2. Know the company’s investment thesis: Companies aren’t shy talking about their investments, so there should be a lot written about past deals. Don’t come in with a canned investor pitch, read up on past deals and come in with a pitch tailored to the company’s investment thesis.
  3. Tell them why you’re relevant: Corporate VCs often have to get support from a BU for a deal, so help them position your company with the BU. Figure out which part of the company will be most interested in you and explain that in your pitch.
  4. Better yet, have traction: Come in with a history of working successfully with a BU. Show how investing in you will help you scale/innovate and make the BU relationship even more successful
  5. Don’t come in as a competitor: If you’ve built a competitive product that is better than theirs (or so you think), don’t think you’ll get money from them to keep you off the market. They won’t invest in you. They’ll probably just try to crush you. It is easier.
  6. Come in as a partner: If you and the larger company are in the same space, it doesn’t mean they will necessarily be interested in you. “You do software, we do software” is not a compelling reason for a corporation to invest.  Rather, tell them how your software (product, service) will help better position their software (product, service) in the market.
  7. Finances: Oh yeah, nothing drives corporate investors battier than being treated as  dumb money. You’ll need to come in and talk strategic alignment, but very soon the conversation will turn financial. Remember, these people live and breathe your markets every day,  so they can tell if your market sizes/growth assumptions are for real

Meeting with corporate investors can be a maddening, time consuming process. They will ask a million question not only about your business, but on how your business relates to their business. So you need to know your business cold and their business cold. But if you come prepared with insight and some existing wins under your belt, this crazy process may have a profitable outcome.