OmniDate, based in Toronto, has been hard at work building a virtual date technology and it’s likely we’ll see their avatars coming to big name dating sites soon. We’ve all heard about sex in Second Life, the truth however is a lot less steamy; most people have a hard time getting Second Life installed and running on their machine.

Unlike Second Life, OmniDate intends for its avatar dating system to be used by real people who want to set up real life dates. Going on a virtual date is less time consuming, less expensive, and more secure than meeting at a local Starbucks. Once you’ve found someone you enjoy chatting with online, it is more likely you’ll enjoy meeting that person in the real world. My guess is that people will also use OmniDate to flirt, etc.

There are quite a few things to like about OmniDate’s approach:

• It is entirely flash based, this means there is no download, installation, or PhD required. This increases adoption.

• Rather than putting all their eggs in one basket and building a brand around virtual dating, OmniDate is starting out licensing its technology to established players with large audiences and strong brands. This increases their likelihood of success, sidesteps the cost of acquiring initial users, and removes the burden of building brands for each market segment.

Don’t think dating sites would be interested? Guess again. Technologies like this increase the entertainment value of dating sites (read: ad impressions), keep users subscribed longer (read: recurring revenue), and get users comfortable interacting with each other (read: higher conversion).

OmniDate is already working with some large dating sites who plan to use the virtual date technology on their sites. Is now the time for avatars to go mainstream? I can confidently say increased interaction makes sense and it is safe bet online dating will evolve past profiles to entertainment experiences. Give OmniDate’s recently launched demonstration site a try for yourself and leave your thoughts in the comments.

Taking off my rose colored glasses for a second, I think OmniDate has a few things it could improve:
– I read all about the challenges Pixar designers had with Ratatouille. Test audiences noticed if the color of lettuce wasn’t just right, Pixar spent an inordinate amount of time on the color green. Likewise 3D human avatars can go from cool to creepy very quickly. I was thrown off by the laugh an avatar makes when you type ‘LOL’, touching another person’s avatar is also a touchy matter. The avatar experience is still a little rough around the edges; that said, I think the team will iterate quickly and continue to improve the already good design.
– OmniDate has a room builder in the works, I would like to see an avatar builder also. You wouldn’t want your date thinking you are a super model would you…

OmniDate was founded by Igor Kotlyar, a serial entrepreneur who has already successfully built and sold a startup. OmniDate is a 6 person team and growing fast; they are interested in meeting with avatar designers and licensing partners.

Contact: Igor Kotlyar, Founder

By day, Anthony Carbone is an engineer at DuPont Canada. But from 6pm to 2am, he’s his own man. Not only does he travel back to his old university town, Guelph, to grow his property management firm, but he also moonlights as a web designer for hire with his partner Vinay Menon.

It’s in his soul. He has to be busy. “I?ve always been an entrepreneur, ever since high school; cutting lawns, doing landscaping, selling my time as a web programmer and developer back in university.”

Sure, there’s the extra money. But it’s more than that. Rattling around the back of his head are a huge number of unexpressed ideas that he feels compelled to act on. In fact, there is one idea in particular Anthony and Vinay have been driving towards since they met in undergrad.

Mad Whips

As Anthony tells it, “I met my partner outside of the engineering building at the University of Guelph in my second year and the topic was cars, money and the Internet. It was just at the time when everything was peaking and the Internet bubble was at its prime.” They decided since to moonlight as web designers to raise enough cash to launch their true passion, a car spotting online community called MadWhips.

Taking photos of whips? Well, I had to ask too…
Anthony: Obviously the ‘whips’ is referring to the new slang term for your ride.
Sunir: Is it really?
Anthony: Yeah, well, like your crib is your house, your whip is your pimped-out ride, right?
Sunir: I feel old now. Thank you very much.

Hitting the road

But isn’t moonlighting a problem for DuPont? Anthony says, “I have a really good relationship with my boss and he knows that I?m not really interested in going anywhere for the next two, three, four years and I still enjoy that corporate education that I?m getting by being at DuPont and interacting with all the different business units. That kind of corporate experience to me is more important than venturing off on my own right now.”

They’ve been striving to achieve their dream for years, working hard on the side. But it’s on the side, and their day jobs rule their schedule. The question Anthony left me with was: “When do we take on that certain level of clientele and when can we afford to say, ‘Okay, one of us can quit our jobs’?”

Contact: Anthony Carbone

This is part of a series of entrepreneur trading cards by Sunir Shah of FreshBooks.