Resources

There are 60 posts filed in Resources (this is page 7 of 20).

Lean Startup Tools

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Back in May, Nat Friedman wrote about the tools used in setting up Xamarin. They include a great set of basic tools for getting a startup off the ground with very little investment. We have seen a lot of startups using a similar set of tools and I thought that we’d compile a list of the tools that we’re actively using (and some of the others we evaluated). There are the tools and blogs listed by Steve Blank that include many

Landing Pages

We’re big fans of WordPress at StartupNorth. We’ve powered StartupNorth on WP since the beginning. The combination of WordPress, Premise, and the WordPress MU Domain Mapping plugin is a pretty powerful combination for creating mutliple sites and landing pages to test your landing pages. But we’ve also developed a sweet spot for Vancouver’s Unbounce, it took us less than 5 minutes to have 2 landing pages and a domain set up. We’re big believers that you can use Adwords and Facebook Ads to quickly create a landing page to test ideas before writing a single line of code.

Analytics

We primarily use Google Analytics and WordPress Stats for StartupNorth. We’ve been working with startups and using a KISSmetrics and Mixpanel to measure activity on their web properties and applications. Make sure you read Ash Maurya’s 3 Rules to Actionable Metrics to understand how the analytics can be used in combination with split testing and/or cohort analysis to better track your optimization before product/market fit (What do you measure before product/market fit? – check out Ash’s conversion funnel and metrics).

Mailing Lists

We haven’t been as proactive in building a mailing list for the StartupNorth community as we probably should have been. I’ve used have started using MailChimp because of the quick integration to GravityForms and WooFoo, but have had very positive experiences using both Campaign Monitor and Constant Contact.

Billing and Accounting

What is amazing is that both of these companies are local to Toronto. We use WaveAccounting integrated with our bank account and PayPal for tracking expenses, billing, and financial operations. And we use Freshbooks to bill for sponsorships. They are a must have in our back office. What we’re missing is a really easy to use and integrated payroll system (I hear that it might be coming).

Human Resources

For full disclosure, I’m an advisor to TribeHR. It doesn’t change the fact that they rock. It is the easiest way to get an HR system in place. And there is no better way to get feedback and help employees improve than Rypple.

Surveys and Feedback

We are actively using Survey.IO to gather feedback from users about the state of StartupNorth. It helps us figure out the state of our product market-fit, if there is such a thing for a blog about Canadian startups, fill it out and help us be better.

Project Tracking

We use Pivotal Tracker. We like them so much, we actively recruited them as a sponsor for StartupNorth. There are lots of other tools from project tools to issue tracking. Curious at what others are using.

Source Control

We use Github Bronze for our project hosting. Most of the code we work on is PHP against MySQL (see WordPress), though we have additional apps in development like the StartupNorth Index (which will be moving to startupnorth.ca/index shortly) but all are LAMP.

Hosting

Full disclosure: VMFarms is a sponsor of StartupNorth. However, their hosted VMs that are backed up and hot mirrored coupled with the outrageous “white glove” makes them a dead simple choice. We also use Rackspace Startups and EC2 for access to easy Linux and Windows VMs for development and testing environments.

Customer Relationship Management

We don’t have any strong recommendations. There are platforms like Salesforce that are fantastic and sales teams are used to. There is Highrise which is broadly supported with a lot of 3rd party tools. But so far, neither of these has been the clear winner for us. There is a great Quora question about “What is the best CRM for startups” that lists SFDC, SugarCRM and Highrise. There are a lot of choices for CRM including Nimble, Insightly, Woosabi, Capsule, Solve360,AppPlane, Batchbook, PipelineDeals, TactileCRM, ZohoCRM and many others.

Conferencing, Screen Sharing & Telecommunications

I’ve been using Calliflower for conference calling. It’s $5/call for up-to 5 callers, or for $30/month unlimited minutes and >70 participants, it’s a great solution. It is not a replacement for a office phone system.

Google Voice and Skype have been the least expensive way as a Canadian startup to get a US phone number. This is great for me as an individual. However, this does not scale to an enterprise or an organization. I’ve been looking at Grasshopper, RingCentral and Toktumi, but I have yet to settle on a solution.

SEO & SEM Tools

This part of the list is pretty much cribbed from Steve Blank’s list of tools for entrepreneurs. Go read it for a more comprehensive list of tools beyond the SEO/SEM listing included below.

What are we missing?

I’m going to cover in the next post: discounted travel, conferences, business cards, design services, and other tricks for being relentless resourceful as a founder.

There are a lot of online tools that startups are using to make or break their business. And there is a lot missing, monitoring like NewRelic, PagerDuty, Pingdom and Blame Stella for example. But I’m curious what are the indispensable tools being used at iStopOver.com, HighScoreHouse, CommunityLend, Idee/Tineye, Massive Damage, Empire Avenue, Indochino, Lymbix, Hootsuite, AdParlor, Locationary, Chango and others. What are you using? What gives you the edge in quickly and effectively gathering feedback to test your hypotheses?

The Mentor Manifesto by David Cohen

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I am continually amazed at the horror stories I hear from entrepreneurs about finding mentors. About mentors taking large pieces of the company and not providing any value in return. It was great to see David Cohen’s The Mentor Manifesto this morning. It is great to see David take the time from his 11 cohorts at TechStars and try to explain “What does it mean to be a great mentor?”. This is an extension of his tips for entrepreneurs that includes how to Find and Engage Great Mentors as part of his top twelve startup tips.

The Mentor Manifesto

  • Be socratic.
  • Expect nothing in return (you’ll be delighted with what you do get back).
  • Be authentic / practice what you preach.
  • Be direct. Tell the truth, however hard.
  • Listen too.
  • The best mentor relationships eventually become two-way.
  • Be responsive.
  • Adopt at least one company every single year. Experience counts.
  • Clearly separate opinion from fact.
  • Hold information in confidence.
  • Clearly commit to mentor or do not. Either is fine.
  • Know what you don’t know. Say I don’t know when you don’t know. “I don’t know” is preferable to bravado.
  • Guide, don’t control. Teams must make their own decisions. Guide but never tell them what to do. Understand that it’s their company, not yours.
  • Accept and communicate with other mentors that get involved.
  • Be optimistic.
  • Provide specific actionable advice, don’t be vague.
  • Be challenging/robust but never destructive.
  • Have empathy. Remember that startups are hard.

I hope that I can live up to the manifesto for the companies I mentor at UW VeloCity, FounderFuel and those I’ve been working with in Toronto and Waterloo.

Single People Should NOT Do Startups

Last night, my 1 and half year old didn’t fall asleep sleep until 11pm (normal bed time = 7:30pm) and then woke up at 2am and screamed till 5am. He is cutting his eye teeth. On top of that I have worked 16 hour days almost the entire week, I am on heavy coding deadline(s) and working constantly with guys in Indonesia & China all night long. It sucks, I’m super sleep deprived. But. I will make it all happen and still be there for my family.

You see, there is this weird meme in the startup world that says “families” + “startups” don’t work. Dave McClure doesn’t help with his family life mocking “Don’t do a startup, you will fail”.

Why Not to Do a Startup Dave McClure

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I, in fact, also got an up-close look at this “anti-family-ism” recently at a young startup office where the mid-20s founders insinuated that “you can’t have kids and a startup”. It drove me nuts (to the point that I felt obliged to write this article).

First off there is a whole range of great entrepreneurs locally here who have successfully done both. David Crow (@davidcrow), Tara Hunt (@missrogue), Shyam Sheth (@shyamsheth), Michael Garrity (@mgarrity), myself (@dpmorel) and many others manage this struggle. It is definitely difficult but it is do-able. I’m sure lots of them have good tips (like… work after your kids go to bed… also when single folks are out at the bar).

In fact, this week I am here in New York at the Peek office. We split our offices with another startup, who have several young single founders. My new theory is this – YOU SHOULD NOT BE SINGLE AND FOUNDING A COMPANY.

Why?

  • Startup founders are not sexy. They constantly look tired (and are constantly tired). Most entrepreneurs who have been in business for a few years have this disheveled, haggard look to them and wear the same clothes near every day (men and women alike). I have not had my hair cut in about 3 months and my sideburns may be a living creature. I am staring at a female founder in the office who has the classic entrepreneur red, weary eyes with giant bags under them.
  • Your mind will flick over to some business problem on a dime, which makes you a boring date, and you’ll have a hard time keeping relationships going.
  • You likely won’t have much time for other hobbies, so nobody will really be interested in you in the first place. “oh you work 18 hour days, yeah, very exciting”
  • Entrepreneurs are basically living Zombies. They have no emotions. You keep hitting them with stuff and they won’t stay down or react. They just get up mindlessly and keep going forward with arms out. They also maybe eat brainz.
  • When you have sex, you’ll probably get interrupted constantly by emergencies and “important people”
  • You can’t get drunk – you don’t sleep enough for your body to handle it properly, you don’t have time to drink that much, and you probably have an important meeting first thing in the morning. And we all know how hard it is to find a new mate without the social lubricant of drinking.

I could go on. But generally new relationships take so much time… you have to keep this veneer of your “perfect self” and do things for the other person all the time and spend time with them on weeknights. No, no, no… its an impossible work-life balance.

Startup relationships + startup jobs = NO.

It feels like its a lot easier to do a startup with a long standing relationship and understanding partner who will support you emotionally and mentally. Having kids adds to this – all your problems melt away and disappear as you chase your kids around or play some silly game, a wonderful reprieve from the constant stresses and to-dos of your under-resourced, over-leveraged business.

How about the rest of you? How do you find balancing your startup gig + your current life stage? Other family folks – I’d love to hear how you balance your busy family + busy job in the comments?