Some rights reserved by Pedro Vezini

“We are ALL in sales” – Dale Carnegie

I used to think that quota was a dirty word. It struck me as restricting freedom and potentially forced the exploitation of trusted customers and prospects to drive the bottom line results. But I was wrong. In reality, a quota is a number that is useful to incent certain behaviours. The trick is to incent the appropriate behaviours. It is a contract between a sales person and an organization about how to compensate behaviours based on outcomes.

“Quota is a direct path to clarity and accountability.” – Shawn Yeager

So many entrepreneurs can benefit from contracts with defined outcomes. I was chatting with a startup last week about the numbers he agreed to with his VC to unlock the next tranche of funding. He mentioned that he wasn’t going to meet the numbers, but he still expected the VC to unlock the funding. My advice to him was very straight forward, it was to figure out how to achieve the agreed to numbers, or immediately open a conversation with the VC about missing the numbers due to changing market conditions and see if the tranche can be renegotiated. In the case of this entrepreneur, the numbers were in the funding contract, and I fully expected the VC to hold the entrepreneur to deliver on these numbers. The numbers and metrics exist to help assess the risk and the ability of an entrepreneur to deliver.

The secret with an early stage company is to set appropriate metrics, quotas and growth numbers that incent the correct behaviours out of entrepreneurs. The good news is that there are a lot of examples of SaaS, B2B and consumer metrics that can be used.

• David Skok’s Designing Startup Metrics to Drive Successful Behaviour
• Dave McClure’s AARRR: Startup Metrics for Pirates
• Mark MacLeod’s SaaS Math – The Series
• Fred Wilson’s 30/10/10

There are a lot of different sources of metrics and numbers. Each of the numbers needs to be considered in corporate revenue goals, past historical performance, current product development stage, market share, budget, etc. The targets and growth numbers need to be established.

I’ve taken to requiring all of the startups I mentor, to establish 3 metrics that we discuss in our mentorship meetings. Each of the metrics must be clear enough for me to understand, for example:

• Number of paying customers
• Number of registered users
• Churn rate
• Number of pageviews or unique visitors

And each metric should have the current measurement, the predicted growth rate and the actual target number. I try to start each conversation around the metrics. And any issues related to the market conditions, learnings, corrections, etc. Then together we set the targets as part of the planning for the next meeting. This may include a redefinition of the metrics. The trick for me as a mentor is to try to help identify what metrics I think are most useful for the startup and founder to focus on next.

What are the metrics other entrepreneurs track? How do you set your targets and quotas?

What are the metrics and growth rates that investors like ExtremeVP, Real Ventures, iNovia Capital, GrowthWorks, Rho and others want to see from prospective early-stage companies?

 Some rights reserved by pasukaru76

I am continually amazed at the horror stories I hear from entrepreneurs about finding mentors. About mentors taking large pieces of the company and not providing any value in return. It was great to see David Cohen’s The Mentor Manifesto this morning. It is great to see David take the time from his 11 cohorts at TechStars and try to explain “What does it mean to be a great mentor?”. This is an extension of his tips for entrepreneurs that includes how to Find and Engage Great Mentors as part of his top twelve startup tips.

The Mentor Manifesto

• Be socratic.
• Expect nothing in return (you’ll be delighted with what you do get back).
• Be authentic / practice what you preach.
• Be direct. Tell the truth, however hard.
• Listen too.
• The best mentor relationships eventually become two-way.
• Be responsive.
• Adopt at least one company every single year. Experience counts.
• Clearly separate opinion from fact.
• Hold information in confidence.
• Clearly commit to mentor or do not. Either is fine.
• Know what you don’t know. Say I don’t know when you don’t know. “I don’t know” is preferable to bravado.
• Guide, don’t control. Teams must make their own decisions. Guide but never tell them what to do. Understand that it’s their company, not yours.
• Accept and communicate with other mentors that get involved.
• Be optimistic.
• Provide specific actionable advice, don’t be vague.
• Be challenging/robust but never destructive.
• Have empathy. Remember that startups are hard.

I hope that I can live up to the manifesto for the companies I mentor at UW VeloCity, FounderFuel and those I’ve been working with in Toronto and Waterloo.

Last night, my 1 and half year old didn’t fall asleep sleep until 11pm (normal bed time = 7:30pm) and then woke up at 2am and screamed till 5am. He is cutting his eye teeth. On top of that I have worked 16 hour days almost the entire week, I am on heavy coding deadline(s) and working constantly with guys in Indonesia & China all night long. It sucks, I’m super sleep deprived. But. I will make it all happen and still be there for my family.

You see, there is this weird meme in the startup world that says “families” + “startups” don’t work. Dave McClure doesn’t help with his family life mocking “Don’t do a startup, you will fail”.

I, in fact, also got an up-close look at this “anti-family-ism” recently at a young startup office where the mid-20s founders insinuated that “you can’t have kids and a startup”. It drove me nuts (to the point that I felt obliged to write this article).

First off there is a whole range of great entrepreneurs locally here who have successfully done both. David Crow (@davidcrow), Tara Hunt (@missrogue), Shyam Sheth (@shyamsheth), Michael Garrity (@mgarrity), myself (@dpmorel) and many others manage this struggle. It is definitely difficult but it is do-able. I’m sure lots of them have good tips (like… work after your kids go to bed… also when single folks are out at the bar).

In fact, this week I am here in New York at the Peek office. We split our offices with another startup, who have several young single founders. My new theory is this – YOU SHOULD NOT BE SINGLE AND FOUNDING A COMPANY.

Why?

• Startup founders are not sexy. They constantly look tired (and are constantly tired). Most entrepreneurs who have been in business for a few years have this disheveled, haggard look to them and wear the same clothes near every day (men and women alike). I have not had my hair cut in about 3 months and my sideburns may be a living creature. I am staring at a female founder in the office who has the classic entrepreneur red, weary eyes with giant bags under them.
• Your mind will flick over to some business problem on a dime, which makes you a boring date, and you’ll have a hard time keeping relationships going.
• You likely won’t have much time for other hobbies, so nobody will really be interested in you in the first place. “oh you work 18 hour days, yeah, very exciting”
• Entrepreneurs are basically living Zombies. They have no emotions. You keep hitting them with stuff and they won’t stay down or react. They just get up mindlessly and keep going forward with arms out. They also maybe eat brainz.
• When you have sex, you’ll probably get interrupted constantly by emergencies and “important people”
• You can’t get drunk – you don’t sleep enough for your body to handle it properly, you don’t have time to drink that much, and you probably have an important meeting first thing in the morning. And we all know how hard it is to find a new mate without the social lubricant of drinking.

I could go on. But generally new relationships take so much time… you have to keep this veneer of your “perfect self” and do things for the other person all the time and spend time with them on weeknights. No, no, no… its an impossible work-life balance.

Startup relationships + startup jobs = NO.

It feels like its a lot easier to do a startup with a long standing relationship and understanding partner who will support you emotionally and mentally. Having kids adds to this – all your problems melt away and disappear as you chase your kids around or play some silly game, a wonderful reprieve from the constant stresses and to-dos of your under-resourced, over-leveraged business.

How about the rest of you? How do you find balancing your startup gig + your current life stage? Other family folks – I’d love to hear how you balance your busy family + busy job in the comments?

 Some rights reserved by SteveGarfield

About 5 years ago I was asked to teach a 4th year undergrad software engineering course at the University of Toronto. The course had been previously cancelled due to low enrollment; in an era dubbed the “Software Gold Rush” a cancelled course indicated something was wrong…

Software engineering is difficult to teach
Students are expected to learn how to avoid mistakes they never made. A great divide results from the instructor talking about concepts suitable for a mature organization when students are all about working their ass off and getting things done the night before. We borrowed several lessons from startups, having been personally involved with two startups over a dozen years. The way startups work are much closer to students ways of doing things. Since launch, course enrolment has tripled and two Y Combinator applications have been submitted based on class projects. Here is what we have learned so far:

1. Use a startup software process
Students are all about getting things done the night before; similar to how startups work. Teaching a heavyweight process feels foreign because students haven’t made the mistakes to understand reasons for the overhead!

2. Change the project every year
There is nothing more of a turnoff than a make-work project with antiquated technology. Instructors that use the same project over and over are sleepwalking. A new project each year puts the instructor and students on equal footing, solving problems together. Make the class goal to have someone apply to Y Combinator. Discuss the non-technical issues of software such has how people are going to use the product, how are you going to sell it, what is the competition like, what is the business plan. One big class project brings issues into the classroom better resembling the real world. This also allows non-trivial projects to be developed and students to test-out roles (e.g. project management) that would not otherwise exist.

3. Allow controlled crashes
Let the students make mistakes. For example, let them avoid source control. A student who looses code because of clobbered checkins will be a lesson learned for the entire class. However, when crashes occur, it is the instructor’s responsibility to manage and fix it. After the mistakes have been made, teach them about process. Keep things light and give them references for their future travels. During lectures on process, tie them into the mistakes that were made. Make process real.

4. Demo early and often
Create a culture where the principal deliverable is working software rather than documentation. Use early demos to correct mistakes and give guidance rather than having them worry about their grades.

5. Instructors should code
The instructor-student relationship changes dramatically if the instructor contributes code. Everyone becomes a peer instantly. This improve communication and follows the startup philosophy that even managers should write code.

Next steps
The course has been well received by the students at UofT. I have much more regular contract with students from this class than the other courses I have taught at UofT and UofW. I am interested in hearing from anyone who is interested in providing continuity to the students; a partner that would provide input on the project at the beginning, stay involved with it during the course, and offer a path forward for interested students ready to commit to a startup.

Editor’s note: This is a guest post by serial entrepreneur and marketing executive April Dunford who is currently the head of Enterprise Market Strategy for Huawei. April specializes in brining new products to market including messaging, positioning, market strategy, go-to-market planning and lead generation. She is one of the leading B2B/enterprise marketers in the world and we’re really lucky to be able to share here content with you. Follow her on Twitter @aprildunford or RocketWatcher.com. This post was originally published in January 3, 2010 on RocketWatcher.com.

Some rights reserved by Stuck in Customs

Some products and services don’t have a pre-launch phase.  For companies where building a minimum viable product isn’t a months-long effort, it makes sense to just launch a beta and then start talking about it.  For other companies however, the product might take a bit longer to develop and talking about it before it’s been released in some form could be pointless (because you don’t have a call to action yet), risky (competitors position against you or customers get confused because there aren’t enough details) or both.

One of the techniques that I’ve used in the past is to engage with the market by talking about the business problem that your product or service is going to solve, without getting into exactly how you plan on solving it.  At IBM we sometimes referred to this as “market preparation”.

For larger companies this often entails spending a lot of time (and money) with industry analysts and industry leaders sharing your company’s unique point of view on the market and why it is currently being under-served.  If you do this properly you’ll come to a point where your point of view starts to align well with that of the influential folks you’ve been working with.  By the time you launch, these folks will be standing behind you saying that your view of the market is one customers should consider.

Pre-launch startups generally don’t have the time, clout or cash to change the way Gartner Group thinks about a market but that shouldn’t stop you from taking your message out directly to the market you care about.  There’s never been a better time for startups to get the message out.  Here are some considerations:

1. Create a clear message about your market point of view – you will need to create a set of messages that clearly illustrate what the unmet need is the in market and why that need has not been met by existing players.  You can go so far as to talk about the characteristics of the needed solution (without getting into the gorey details of exactly how you plan to solve it).
2. Develop case studies that illustrate the pain you will be solving – Gather a set of real examples of customers you have worked with that have the problem and clearly illustrate the need for a new type of solution on the market.
3. Spread the word – Launch a blog, write guest posts for other blogs, comment on relevant blog posts,  write articles, write an e-book, speak at conferences and events, open a Twitter account and start sharing information that illustrates your point of view.  There’s no end of ways to get your message out there.  Do your homework and find out where your market hangs out.  What forums do they participate in?  What blogs and newsletters do they read?  Get your message in front of them in the places where they already are.
4. Engage and gather feedback – Starting a dialog with your potential customers about how you see the market gives you a chance to test your messages and see what resonates and what doesn’t.  You’ve made a set of assumptions (backed up by customer research hopefully), the more folks in the market you can talk to the more you can fine-tune your market story.
5. Capture where you can – If it makes sense you can start capturing a list of potential beta customers or a mailing list that you can use when you launch.

Editor’s note: This is a guest post by serial entrepreneur and marketing executive April Dunford who is currently the head of Enterprise Market Strategy for Huawei. April specializes in brining new products to market including messaging, positioning, market strategy, go-to-market planning and lead generation. She is one of the leading B2B/enterprise marketers in the world and we’re really lucky to be able to share here content with you. Follow her on Twitter @aprildunford or RocketWatcher.com. This post was originally published in January 3, 2010 on RocketWatcher.com.

Nothing like the last minute planning around here. Ian Jeffrey (LinkedIn, @ianmtl) from FounderFuel is planning on being in Toronto today (June 27, 2011) and tomorrow (June 28, 2011). He is planning on meeting with startups and founders to share his experiences launching FounderFuel, the mentorship and incubation/acceleration plan for participating startups and to talk about tech startups generally. If you are interested in talking with one of the emerging technology company incubators/accelerators you should come and talk to Ian and learn about what is being offered in Montreal. There is a lot of choice in the marketplace for entrepreneurs, and the best way to see the differences are to connect with the people behind the scenes like Ian and the FounderFuel team. This is a great way to evaluate the program, get introduced to the people, and connect.

FounderFuel Jam Session

Date:

June 28, 2011

Time:

7 PM EDT – Presentation & Overview
8 PM EDT – Startup 1-on-1s and discussion

Location:

Camaraderie Coworking, 102 Adelaide Street East, Toronto, ON, Canada [map]

Register to attend:

• Count me in on Plancast
• Register Now »

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From the looks of Alexa Clark’s (@alexaclark) photo exposition at Camaraderie, it is a great space to host a startup. I know that Matt (@mattskilly) and Aron (@defrex) at Hipsell have their startup offices there. It is a great space for startups requiring a great work space, a central location, and the benefits of an enabled coworking culture.

Some rights reserved by LexnGer

Editor’s note: This is a guest post by serial entrepreneur and investor Howard Lindzon of StockTwits andSocialLeverage. He was born and raised in Toronto and has a soft spot for his hometown and Canadian entrepreneurs.  You can find this post on Howard’s blog and to stay up to date you can follow him on Twitter @howardlindzon or StockTwits @howardlindzon.

Nobody knows!

Nobody knows what the next 10 minutes will be like, let alone the next 10 years.

It used to be no one cared what the next 10 minutes were going to be like. Twitter has changed that for good at this point.

What we can do is look back for patterns and try to project them into the future or as we do in the stock market all day, spot patterns that are upon us or emerging.

It’s a fantastic business to be in.

William Quigley has a really good post up hypothesizing on the next 10 years in web, tech and VC land. Here is some meat:

Let’s also keep in mind that public companies are generally a lot less risky than private ones. Less work and lower risk. That is how it used to be for public shareholders, but that era has ended for good. Let me give you some perspective on how much things have changed since the last tech cycle.

Amazon.com, the world’s largest Internet retailer, went public at a $440 million valuation. Hard to believe, isn’t it? A company worth $90 billion today was worth just over $400 million when it went public in 1997. That skimpy valuation represented less than one times its forward 12 months of revenues, a multiple more closely associated with a corrugated cardboard manufacturer than the most important innovator in retailing in the past 100 years.

eBay went public at a $650 million valuation, representing less than three times its forward revenues. Amazingly, this valuation was considered adequate even though at the time of its IPO, eBay had already established itself as the pre-eminent auction site on the web. Go back to the earlier part of the 1990s, and it gets even more extreme. Cisco, the most important company in computer networking infrastructure, went public at $225 million, a valuation representing just over one time its annual revenues.

William is talking my book so I totally agree but I always have one foot out the door. I have been called to task often over my years managing money for being too risk averse.

I consider myself ‘liquidity averse‘. I don’t mind paying up for the highest momentum public companies for the liquidity they provide and I won’t pay up for start-ups for the liquidity denied. I assume liquidity is a miracle and need to maximize my upside for that risk. STARTUPS ARE HARD! No matter what happens the next 10 years, you need to read this post and remember the miracle of effort needed to make a start-up succeed.

Not many people I have run across in my 13 years of managing money deploy my strategy or thinking and that emboldens me. I believe the two ends of the investing spectrum are very connected and I am fascinated by the ‘tells’ I see by watching the all-time high list and Angel List.

While I am not sure of the next 10 minutes, let alone the next 10 years, I am confident in my work that thousands of web entrepreneurs will take notice and follow my strategy in the years ahead.

We gearing up for the next 48 Hrs in the Valley here at C100 global HQ. We’ve learned a lot from previous 48 Hrs events so expect a few surprises, to be announced soon.

But in the meantime, a few dates for you to be aware of:

• Sept 29: Drop dead deadline for companies to complete the application form
• Oct 7: Selected companies will be notified
• Oct 13: First draft of mentor deck due
• Oct 27-28: 48 Hrs in the Valley

I know what you’re saying, “What the heck is this Oct 13 deadline? We gotta hand in drafts of our presentations??”

Short answer: “Yes!”

The upcoming 48 Hrs will be the C100’s eighth mentoring event and after each one the mentors always told us the same thing, “We wish the companies were more prepared.”

That is a strange coincidence, because the companies always tell us, “Damn, I wish we were more prepared.”

Well, the good thing about the C100 mentoring team is you only have to tell us something seven times before we start to take immediate action.

To make sure everyone feels they are properly prepared, we are asking… nay, demanding… that all companies complete their mentor decks and submit to us by Oct 8 for feedback by our crack team of mentor experts.

To help you out, here are some useful tips on how to prepare you 48 Hrs mentor deck:

• Think of the biggest challenge  facing your company and talk about it. What exactly do you want to get mentoring on? (In C100, we call this the “challenge statement” meaning, what is the biggest challenge  facing your company right now)
• Don’t get bogged down in technology: Mentors want to talk about business issues, not about speeds-and-feeds
• Don’t talk history: Mentors want to discuss the here and now, the long road you took to reach your current destination probably isn’t relevant
• Be specific: generic presentations get generic feedback. Drill down into one aspect of your business, describe what is going on, and ask for specific advice and feedback

Here is a deck template all companies should follow. Your deck shouldn’t be more than nine slides long:

1)      Executive Summary: Short bullet points what your company does and what is your “challenge statement”

2)      The Market: Give mentors background on the market your company addresses

3)      What do you do?: How do you address your chosen market

4)      Who are your competitors?

5)      Short background on the team (emphasis on short)

6)      Financial snapshot including funding, revenues and expenses

7)      Challenge statement: This is the most important slide of the deck… what issue do you want mentoring on? Be very clear and specific here

8)      Context: How did this challenge come about? How have you addressed similar challenges in the past

9)      Importance: Why is addressing this challenge important? What would happen if this challenge was addressed? What would happen if it wasn’t?

Trust us, follow this template and your mentoring session will be way more valuable than if you didn’t.

The goal is always to make the mentoring sessions as useful and impactful as possible. So we at C100 will be asking the companies early and often to provide drafts of their decks so we can help ensure they are prepared for the mentoring session and ready to go.

Arguably, two of the most important centers of innovation outside of Silicon Valley are in India and Israel. The reasons of why this is are numerous and could form basis of someone’s PhD thesis but for the purpose of brevity I’ll only highlight one: global from day one.

You talk to entrepreneurs from either India or Israel and they’ll surely weave great yarns about their companies (these are also two great storytelling cultures) but one thread that will be consistent is when the entrepreneur founded their company, they were immediately thinking of the global marketplace.

In Israel, it is because the domestic market is too small and there are limited opportunities to sell regionally. The story in India is that while population is huge, it is very poor so the actual local market for technology or technology services.

Faced with these challenges, Indian and Israeli companies would market to the US and Europe and often place key personnel in those geographies. Overseas became their across the street.

In the past year, Canada has been thrust upon the global stage several times. Whether it is praise for our banking system, our brave forces, our Gold-medaled athletes, or our ability to throw a party, Canada as a country has been seen as a global leader.

Will our entrepreneurs follow suit? Sometimes it seems that cross-cultural expansion from a Canadian perspective is an Alberta company selling into Quebec.

Unfortunately, as often as you hear of grand global ambitions from Israeli, Indian (and American!) entrepreneurs, you hear of relatively modest ambitions from Canadian ones.

All too often global expansion = US expansion. That is not the right formula.

Here’s a fact that is sometimes a bit uncomfortable, many American companies consider Canada as part of their domestic market. The effort and planning these companies put into Canada is the same one they put into Wyoming. (OK, maybe I’m overstating the point)

But here’s a suggestion, we should return the favor. Canadian companies shouldn’t think of the US as a “global” market but rather just an extension of the domestic one. When Canadian companies say global, they should mean it and have Asia, Latin America, the Middle East and Africa dead in their sights. These regions all have burgeoning and tech-savvy populations and are eager to get online.

So whether we’re talking about consumer, enterprise, SMB or SP services or products, let’s see Canadian entrepreneurs putting the “world” into their WorldWideWeb plans. Canada’s got the world stage for the moment. Entrepreneurs, make your entrance.

C100 is hitting the road (virtually) and will be bringing the next C100 mentoring session to Toronto. We’re working with our partners Extreme Venture Partners and are looking for three companies to participate.

Interested? Please apply via our application process.

Finalists will be notified week of July 12.