StartupNorth

Editor’s note: This is a guest post by Jesse Rodgers. Follow Jesse on Twitter Follow @jrodgers. This post was originally published on November 21, 2012 on WhoYouCallingAJesse.com.

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The Startup Genome released another report mapping top startup cities but this time a bit more specific than it’s heat map from April of this year. Canada did well depending on how you interpret it with Toronto at #8, Vancouver at #9, and Waterloo at #16. In its previous report, Startup Genome ranked Toronto at #4, Vancouver at #16, and Montreal made the list at #25. Oddly Waterloo wasn’t listed in the previous ranking but made it into the top 20 in the new report while Montreal remained outside of it.

Focusing on my Ontario centric nitpick – the separation of the Toronto and Waterloo “ecosystems” when they are anything but separate is not going to give an accurate picture of Canada’s awesome startup communities. They are unique communities but their strength comes from how they work together in the same ecosystem. The emotional energy (and money) burned in defining how they are different is holding Canada back from an even better and sustainable growth curve. That energy is in the report.

In the report:

“Toronto competes for startups with regional competitors such as NYC, Boston and nearby Waterloo.”

Then in the Waterloo profile:

“In the near future, it will be interesting to see whether Waterloo is able to hold on to its talent base or whether it will be sucked into Toronto.”

Would you say that about Palto Alto sucking talent to San Francisco and vice versa? No. It’s the valley. A huge area that is far more developed but very similar to the Toronto – Hamilton – Waterloo. The problem, I think, is that at some point in the past when local economic development groups were competing on a similar scale for tax dollars (and manufacturing plants) they narrowly defined regions (Golden Triangle, Golden Horseshoe, etc) where everything above the escarpment is barbarians and the urban modern folk live below next to the cold blue lake.

There can be (and there are) distinct communities inside the larger Toronto – Hamilton – Waterloo ecosystem. Each community has its strength. Each success in the larger ecosystem helps the entire ecosystem.

The big problem the ecosystem faces (in Toronto):

Startups in Toronto receive 71% less funding than SV startups. The capital deficiency exists both before and after product market fit. Toronto startups receive 70% less capital in Stage 2 (Validation) and 65% in Stage 4 (Scale).

The ecosystem most likely lacks a sufficient quantity of all kinds of startup capital sources: angels, super angels, accelerators, micro VCs, VCs etc. As a result Toronto startups rely more on self-funding, or rounds from family/friends.

The other big problem (in Waterloo):

Waterloo has a funding gap (96% less in the second stage) for early stage startups before product market fit, probably due to a lack of super angels and micro VCs. There are high numbers of accelerators and much lower numbers of super angels and VCs than SV.

Solving the funding problem in Toronto also solves the problem in Waterloo, more companies that able to find the money and the talent to scale in either or both communities helps both or am I missing something?

Building a strong economy, community, and ecosystem isn’t a zero sum game.

Jesse Rodgers

Jesse is the Director of VentureLab at Rotman (rotmanventurelab.com), a cofounder of TribeHR, and ran VeloCity at the University for a few years. He has been a key member of the Waterloo startup community hosting StartupCampWaterloo and other events to bring together and engage local entrepreneurs. Follow him on Twitter @jrodgers or WhoYouCallingAJesse.com.

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I love AngelList.  I truly believe it is disrupting the way early stage deals are being discovered and funded.

When I was with BlackBerry Partners Fund (now Relay Ventures), I used AngelList to virtually meet and screen tons of companies.  I set up Super Fridays for myself, filling my mornings and/or afternoons with back-to-back 30 minute calls with 10-12 companies.  I really recommend this to any young VC looking for both dealflow and honing their game.  The velocity and juxtaposition of all these entrepreneurs, pitches, and companies really taught me how to evaluate deals along the VC spectrum:

• (NO) polite and immediate no thank you
• (NOT YET) check back with traction
• (NOT SURE) send me your pitch deck so I can another set of eyes on this
• (POTENTIALLY) let me bring this up at the next Monday partner meeting and see if someone bites
• (YES) holy moly let me get John Albright right now

All told, I probably screened 150-200 companies every three months on AngelList alone.  Ultimately, after all those Super Fridays, the firm funded two great companies: PubNub and ClearFit.

Now as I sit somewhat on the other side, running Extreme Startups, I am spending time trying to get VCs to view our companies’ AngelList profiles.  To help figure out what companies should be doing on AngelList to help maximize their exposure, we at Extreme Startups recently had a session with Ash Fontana from AngelList to get his advixe.  Ash shared some best practices that I’d like to share with our community.  His advice included a lot of great tips and some common sense details that time-crunched entrepreneurs might glance over.

Company Profiles

1. Fill it out completely.  All the sections and tabs.  Comprehensive profiles are definitely the best so that there is both pertinent and substantive information.  One good tip is for the Founder Bios – include university info as well as some investors search for key schools.
2. Be open / generous with information.  Specifically for the Fundraising tab, the Deal Terms should be filled out.  You don’t need to put valuation, but some indication helps investors looking for certain price ranges or structures (convertible note vs. equity).
3. Use graphics – slides, screenshots, graphs, and videos to make a static page pop.

Key tips to stand out

• State the most original thing or function your product and company does.
• Information about the market size is key.
• Name something extraordinary about your company or founders.
• State the hardest problem you solve.

How do you get featured?

For those lucky four startups on the feature page on the front page of AngelList, what is the process to get there?  It’s curated by Ash, who uses a number of different tools to track interest and traction.  Note that there are now over 80,000 startups on AngelList, with ~100 getting added every day.  Only five get featured per week – so only top 0.5% have the chance to be featured.  We are lucky to have our alumnus Granify on the feature page!  ShopLocket, SimplyUs, and Verelo all have great profiles as well (shameless plug).

So what should you do after your profile is up?

1. Be active.  It’s a social network.  Start and engage in conversations.  Follow interesting companies, entrepreneurs, and investors.  Comment on people’s status updates.  Refer interesting deals to other people.
2. Be proactive.  Reach out to investors and advisors.  Ask for referrals and recommendations!
3. Match your offline activity to your online profile.  Add an advisor or investor?  Make sure you AL profile reflects that.  Have your network post and share your traction and successes online!

Other AngelList resources recently launched

• AngelList Docs is in beta, but only for US incorporated companies for now.  It’s a great resource to close your deal online, industry standard docs and no legal fees.
• AngelListTalent recently launched and helps startups recruit, and talent identify great jobs.  It uses a double opt-in structure, so you only get shown the jobs of the companies you follow.  It’s a great resource for recruiting.

Hacking AngelList articles

Lastly, Ash mentioned he loved and supported the hacking AngelList posts.  Somewhat analogous to the black art of gaming the iTunes stores, there are ways to succeed on AngelList outside of what is included in this post.  I just googled and found a couple of hits.  There are the most useful imho.

• http://www.seedstagecapital.com/2011/07/hacking-angel-list.html
• http://onstartups.com/tabid/3339/bid/63010/Raising-Money-On-AngelList-21-Tips-From-Two-Active-Angels.aspx
• http://danielodio.com/how-to-hack-your-funding-by-naval-ravikant-of-angellist
• http://wensing.tumblr.com/post/11062968069/hacking-angellist-or-social-proof

Final thoughts

I really hope more Canadian companies use and publish on AngelList, Gust, and others.  It’s a great way to get your profile out to Canadian, US, and international investors.  Not to mention its a great way to help entire cities and regions get noticed for great deal flow.  Maybe some young VC down south will start arranging their own Canadian Super Fridays…

Please follow me on AngelList! (and Twitter).

Andy Yang

Andy is Chief Innovation Hunter at Extreme Startups. Trying to bring Californian hippie love to cold, hard Toronto.

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Editor’s note: This is a guest post by serial entrepreneur and marketing executive April Dunford who is currently the head of Enterprise Market Strategy for Huawei. April specializes in brining new products to market including messaging, positioning, market strategy, go-to-market planning and lead generation. She is one of the leading B2B/enterprise marketers in the world and we’re really lucky to be able to share here content with you. Follow her on Twitter Follow @aprildunford or RocketWatcher.com. This post was originally published in August 31, 2012 on RocketWatcher.com.

I spent the day yesterday at FounderFuel for their Mentor Day. If you aren’t familiar with FounderFuel they are a very successful startup accelerator based in Montreal. And what a day it was – 8 startups pitched and then did roundtable breakout sessions with over 50 mentors including VC’s, angel investors, entrepreneurs and senior executives. Here’s my mentor’s perspective on how a startup can really get the most out of a day like that:

1/ Pick your Target Mentors Ahead of Time: 50 mentors is a lot and they represented a wide cross section of folks that have deep experience in different consumer and business markets, and have a range of skills from technical expertise to sales, marketing, finance, and legal experience. Selecting a subset of the mentors with experience relevant to your business will help you target your discussions.A handful of the teams that needed marketing help reached out to me by email before the day and that helped to make sure that we connected at the session which I thought was pretty smart.

2/ Ask for Feedback on your Pitch: The mentors are both experienced pitch artists, and listen to pitches a lot. What better folks to give feedback on what worked and what didn’t work with the pitch you just gave? In this case the companies are all still in the early stages of the accelerator program so it’s a great time to get feedback that will improve the ultimate pitch you give on demo day. The feedback will also give you a feel for the differences in what an Angel investor might be looking for over what the more traditional VC’s are looking for in a pitch. “Tell me one thing that would have made my pitch better” or “What was missing from my pitch?” would both be great ways to start that discussion.

3/ Ask for Specific Help: The mentors are ready and willing to help but they can’t guess what you need. Coming with a set of specific requests helps shape the discussion in a way that is most helpful to you. Don’t be afraid to ask for specific introductions – even if the folks in the room don’t have the answers you need, chances are they know someone who does.

4/ Listen, Ask Questions (and Filter later): – The mentors yesterday came from really different backgrounds and had worked in a broad range of industries (consumer, gaming, retail, enterprise, financial services). Sure we’re all smart folks but you wouldn’t believe how different our opinons were about questions the startups were asking. For example, at my session with Openera – a tool for automatically organizing files and attachments –  we got into a discussion about selling to consumers versus enterprises as a starting point. I ALWAYS tilt toward enterprises when people ask me that because I know/love enterprise sales. The mentor beside me, Yona Shtern, the CEO from Beyond the Rack on the other hand thought selling B2C (or B2C2B) was just fine. Only Openera can decide who’s got smarter advice for their business (yeah OK, in this case it’s probably the smarty-pants Beyond the Rack guy but hey you get what I’m trying to say here). Another example – in the discussion with InfoActive (a very cool tool that lets you easily create beautiful interactive data visualizations), I immediately saw the applicability to creating interactive marketing materials. I’m a marketer, that’s the obvious use case for someone like me.  The mentor beside me (James Duncan, CTO at Inktank) on the other hand saw the value in selling to IT departments that needed a way to easily create good looking dashboards to help IT communicate to the business side of the house. That’s a great use case that a marketing person like me would be unlikely to immediately think of. Both ideas might be worth investigating but only InfoActive can really decide that. Avoiding “mentor whiplash”, as the FounderFuel gang refers to it, is a critical skill for startups in accelerators that have deep rosters of active mentors. Remember too that time is limited so you don’t want to waste it having a long debate with a single mentor over a specific point. Listen, probe a bit if you need to, and then move on. You can always schedule follow-on time with a specific mentor to explore an idea later.

5/ Take Notes:  You put a couple of CEO’s a VC, a senior exec and a CTO at a table together and guess what happens? We talk. A lot. Not only that but the conversation moves very quickly from one point of view to the next. Some teams were recording the sessions but the room was loud (did I mention we talk a lot?) and figuring out who said what later might be a challenge by voice alone. Having someone taking notes is a good idea to make sure that you’re capturing ideas as they are flowing.

6/ Work the Edge Time: By far the best way to get 1 on 1 time with a mentor yesterday was to do it over the break or over lunch. That also gives the mentor a chance to ask questions they might not get a chance to in a round table session.

7/ Don’t Forget Everyone’s a Potential Investor : The VC’s are easy to spot (and there were a lot of them there) but most of the mentors I talked to are also doing a bit of angel investing as well. For companies at this stage anyone that’s willing to invest time with your company might also be likely to invest cash as well.

So there’s my advice. I’m sure the other mentors all have different opinions – yep, we’re funny that way.

April Dunford

April is a marketing executive with a broad range of experience at technology companies. She specializes in bringing new solutions to to market including messaging and positioning, market strategy,go to market planning and lead generation. April has a technical background (Systems Design Engineering) and deep practical experience in marketing, product marketing and sales.

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