Editor’s note: This is a guest post by Alyssa Richard (@AlyssaJRichard), Founder of RateHub, a Canadian mortgage rate comparison engine. While StartupNorth is focused on Canadian startups, with Winter on the horizon we thought some readers would enjoy hearing that our cousins in the Southern Hemisphere are building a thriving tech ecosystem.

The garage enjoys a special place in the mythology of tech entrepreneurs. It’s where Steve Jobs, Bill Gates, and many other aspiring techies launched their first ventures. Whether it’s your garage, living room, or home office, I’m sure you founders out there will agree that startups are usually launched close to home. It’s where we’re most comfortable, have built strong connections, and, yes, it’s a way to reduce pressure on already burdened finances. Bolder souls might opt to move closer to cash and talent pools, such as Silicon Valley, and some even make the journey overseas to be closer to manufacturing. But with cold days and dark mornings closing in, I’m tempted to consider one final factor: climate.

The inspiration for this post comes from a recent trip to Australia, where I judged Univation 2011, a business competition for students and alumni of universities in Western Australia. The total prize pool was over $200,000 AUD. During my stay, I had the opportunity to meet many talented entrepreneurs in both Sydney and Perth. Suffice to say I fell as much in love with the startup scene as I did the beautiful beaches.

Here are some of the startups I met:

Shoes of Prey is a website that allows users to design their very own custom women’s shoes. From booties to stilettos, satin to sparkles, users can release their inner fashionista and wear the results within just a few short weeks.

Unique Aussie Benefit: Close to Manufacturing
Shoes of Prey’s proximity to China allows this largely Sydney-based business to travel from its headquarters to its manufacturing plants in 8 hours or less. No need for a 24 hour flight. Since both countries are located in the eastern hemisphere, there is only a 2 hour time change which makes communication and working together incredibly simple.

Unique Technology: 3D model shoe design
Bringing the customizable fashion trend (think TailorYou.com) to the shoe industry was no small “feet”. While the manufacturing industry has been set up to handle customizable items like shirts and suits, shoes presented a new challenge as a less experienced vertical. The young company has also overcome a major technological hurdle: the site was originally launched with a 2D shoe model, but found that customers were having trouble picturing the beauty of these $280 shoes in full. This week they’ve launched their new and vastly improved 3D shoe model after 6+ months of hard work.

Funding Stage: Bootstrapped and raising
Shoes of Prey has been bootstrapped to date with a $300,000 investment from its three co-founders but the company is currently in the process of raising $2M. With their impressive mix of technological and manufacturing expertise and 5,000 pairs of shoes sold, I don’t imagine they’ll have much trouble.

Fusion Books is an online yearbook system that makes building school yearbooks easy. Bootstrapped by co-founders Melanie Perkins (23) and Cliff Obrechet (25), Fusion Books now services hundreds of schools throughout Australia and will be licensing their yearbook system internationally in the coming months.

Unique Aussie Benefit: Underserved local market
While the yearbook industry has some major players in the North American market, such as Jostens, Melanie and Cliff are on their way to a significant share of the Australian market through superior technology and an incredible team on the ground taking the Aussie market by storm.

Unique Technology: Accessibility and ease of use
Melanie and Cliff launched Fusion Books because too many schools and businesses were wasting hours with complicated technology like Adobe Indesign and Photoshop. Worst of all these programs could only be accessed on one computer, allowing limited opportunities for collaboration. While their technology, designed by Melanie at the age of 19, is as easy as pie to use, don’t underestimate the coding. For example, editors can set up basic profile questions that students answer through an e-mailed URL, and crowd-sourced content is uploaded and formatted automatically for all students.

Funding Stage: Bootstrapped, cash flow positive
In a world where venture-funded startups attract a lot of attention, I was very impressed with this dynamic duo who have built and own 100% of a profitable business.

Posse is a social platform that leverages a brand’s most dedicated customers to help spread the word online. A brand’s customers, or “fans,” are given exclusive product/service offerings that they can share with friends to receive prizes in the form of cash and products. Posse captures the viral aspect of sharing deals online but allows brands to control the deal.

Unique Technology: QR codes track offline activity
It’s easy to see how a platform could be set-up for customers and fans to redeem pre-purchased vouchers, but Posse takes this one step further. Fans of a brand can share exclusive deals with their friends, through a voucher containing a unique QR code. When the friend goes to redeem the product, say a haircut, the business scans the QR code, collects payment and enters in the gross sales associated with the service. The original brand fan can now be awarded for their friend’s sale through a combination of deals and points. Essentially Posse has created a trackable affiliate program where companies/brands are in the driver’s seat.

Funding Stage: Seed, en route to Series A
With two rounds of funding under their belt, the company has built a platform, acquired users to test and refine the service, and will eventually raise additional funding. With this company’s unique spin on the group deals space, it’s no surprise angels have gotten so excited.

As the winter chill sets in, just remember you have options. With all the activity in Australia, I highly recommend exploring startup life down under, where technology and business have a home by the beach.

Top left: Beach in Margaret River with fellow judges including Bill Tai of Charles River Ventures

Top right: Kitesurfing with Dan Larsen of Qualcomm

Bottom left: Meeting with co-founders of Shoes of Prey in their Sydney office

Bottom right: With the winners of the Mobile App contest, the brilliant minds behind Big Help Mob

Some rights reserved by GibZilla

It’s no secret that Big Data is hot. At O’Reilly’s upcoming Strata conference in New York, a panel of VC judges will be choosing the top firms with a Big Data story, who will present on stage during the Strata Summit on September 22.

I’m one of the organizers of Strata, and it’s a fascinating sector of the industry. New ventures live or dies by their ability to analyze data. Big companies can revitalize ailing product lines with data-driven sales. And elastic computing atop public clouds make new kinds of services possible.

If you’re a startup with a story to tell around data, or an established business that’s disrupting its industry with a new approach, we’d love to hear from you. You can apply at http://strataconf.com/summit2011/public/cfp/176, but don’t delay! Applications close on Monday, August 22 at 11:59 PM.

If you’re chosen, you’ll get access to the Strata Summit, gain exposure to hundreds of industry influencers, and get a chance to launch at the leading Big Data event.

Need a ticket for the Grow Conference?

The generous sponsors of the Grow Conference are continuing to offer a few free tickets to some starving startups over the next week. We call this Conference Ticket – Ramen Class.

Today’s tickets comes from ShinyAds.com and Nokia. These are two very different companies. One is the largest mobile phone manufacturer in the world, the other is a small startup trying to get companies on to their ad serving platform. They see the benefits for startups to attend Grow.

To win these passes tweet the following today:

RT to enter! “Hey @nokia – Please send me to the @growconf #growconf in Vancouver http://startupnorth.ca/ .

Tuesday August 9th, Grow Conference organizers will pick the winners who will get a pass for Days 2 and 3 at the 2011 Grow Conference. *Note that travel and accommodations are not included, pay for your own flights and hotels and drinks you cheap and resourceful founders.

The Grow Conference is a unique three-day conference that brings together the top minds in business, entrepreneurship, technology, and capital to inspire and engage the next generation of disruptive entrepreneurs. It doesn’t matter if your business is on or offline, the next-gen entrepreneur knows where their customers are and how to engage them. Today’s entrepreneurs are creating new opportunities, disrupting age-old markets, leveraging technology on their path to being tomorrow’s leaders. The Grow Conference is bringing the best minds of Silicon Valley and Canada together to share lessons learned and inspire action. Be part of this entrepreneurial revolution as we work together to drive innovation for the future. GROW is more than a conference, it’s a movement.

Follow #growconf on Twitter @growconf

We’re big fans of all of the technical community efforts going on across the country. I have the privilege of going to Vancouver next week for GrowConf, but we want to return the favor to local entrepreneurs and students in the GTA. We have 5 tickets for TechTalksTO.

The effort to encourage participation by local students was led by the team at Uken Games.

Uken is planning on sponsoring tickets for 3-4 students to attend http://underground.techtalksto.com/. We’ll also be sponsoring the event in general. I was wondering if we could promote this giveaway through an article on StartUpNorth. We haven’t figured out the criteria for selection but we’re thinking either a short paragraph of why we should choose you and a short code puzzle.

I have purchased my ticket for the event, but I am unable to attend. We will give away one ticket per day starting today until all 5 tickets are gone. Someone else can figure out when that is.

How to win a ticket TechTalksTO?

To win these passes tweet the following until Thursday:

RT to enter! “Hey @startupnorth @ukengames – Please send me to the @techtalksTO Underground ($INSERT_LINK_TO_YOUR_BLOG/COMPANY).”

This is a great local event. For developers by developers. Must attend, like the venerable events like FutureRuby and RubyFringe. It is great to see Toronto Ruby Brigade, TechTalksTO, TechnologicTO, AndroidTO, HTML5 Web App Developers and others engaging and supporting the community.

In February this year, Fred Wilson wrote a great piece about the need for mobile app “glue” (my words). Here is the exact phrasing:

“When I was at the music hackday a few weekends ago, I noticed that it was easy to build something interesting by simply snapping together a few web apps and then building some light glue between them. I suspect it will be even easier to do that on mobile and the era of “meta apps” that deliver functionality across multiple apps is upon us. And I think that has the potential to create some new startup opportunities.”

Well, Kik has become one of the first gluemakers. Read their blog post – The Kik SDK: Build Real-Time Sharing into Your App in 10 Minutes.

Kik has provided a device resident SDK so that application developers can build sharing into their apps. It is such a powerful idea – sharing done on the device. Until now, if a mobile app developer wanted to do sharing, that capability had to be basically hosted “in the cloud”. Think about picplz & instagram. They have had to use Facebook, Twitter and other “web” platforms, and connect to them via some cloud servers. Well, with Kik’s SDK, mobile apps can now share “natively” on their mobile platform. No more cloud – huzzah!

‘Everything is better with friends’ By giving your users the ability to share with each other in real time, your app will be that much more fun and compelling (see the Sketchee story below). Sharing can also give a big boost in adoption – when a user who doesn’t have your app receives a Kik content message from it, Kik offers to take them directly to your download page where they can install it. All of a sudden you aren’t asking your users to share your app with their friends, but to share content from your app with their friends – content that requires them to get your app to view and interact with it. It’s the difference between inviting someone to join a social network vs. tagging a photo of them that requires them to join the social network to view it. And best of all, it will only take you 10 minutes to add this kind of functionality to your app.

On top of all that, Kik is giving away $5000 to each of the top three applications built on their SDK. Finish your app by August 8th and you can get in on that.

We’ve written about the work that CIX is doing in building Canadian Technology Accelerator with ties to the US. They continue to build a showcase for Canadian startups in a variety of emerging fields. They have recently announced the nomination process for companies to the Top 20 competition for 2011.

Robert Montgomery (LinkedIn), Mark Greenspan (LinkedIn, @markgreenspan) and the team at Achilles Media has been working hard to deliver value to the startups that participate in CIX. And we’re seeing a number of past winners have success, traction and exits. Cognovision, the 2009 winner, was acquired by Intel. The 2010 winners included:

• Digital Media: gShift Labs (Barrie, ON)
• Information and Communications Technology: BlueCat Networks (Toronto, ON)

It’s a great opportunity to get access to some of the movers and shakers in digital media and ICT in Canada. And hey, the press coverage doesn’t hurt either. The 2010 short list of 20 companies included an impressive set of digital media and software (ICT in larger player lingo), including:

• Chango (Toronto)
• Chaordix (Calgary, AB)
• Ethoca (Toronto)
• GestureTek Inc. (Toronto)
• Kobo Books Inc. (Toronto)
• Locationary (Toronto)
• Social Game Universe (Toronto)
• Tungle Corp. (Montreal, QC)
• Xtreme Labs (Toronto)

Hopefully the entrants for the 2011 cohort will be just as impressive.  If you are a Canadian startup working in Digital Media or Technology and have less than Cdn$10MM in revenue, you should consider applying.

Some rights reserved photo by Seattle Municipal Archives

Startup Weekend Toronto, which kicks off June 3, is almost sold out; if you’re on the fence, don’t wait much longer, StartupNorth readers can save 20% by using discount code: STARTUPNORTHSW

This June’s event will have a strong focus on lean startup principles. A fantastic set of speakers are lined up to provide practical advice so you can take what you learn well beyond the weekend itself. While there is no “right” way to start a company, Startup Weekend is here to help provide you with as many tools and connections as possible to help you succeed.

A great set of speakers for Friday night will kick things off and prepare you for what’s ahead. Throughout the weekend there will be mentors dropping in helping teams with their projects. Saturday night, founders will share war stories. The judging panel includes experienced investors and entrepreneurs who you will have a chance to connect with. Startup Weekend  will round up with dinner and awards at an awesome venue to be announced shortly.

The winner of Startup Weekend will enjoy more than just street cred, in addition there will be a cash award to help move the project forward, entry into the Ryerson DMZ for 4 months, video production to help on the marketing front, pro bono legal services, a chance to demo at the next Democamp Toronto (June 9), and more.

There are a lot of different formats and presentations about how to create a pitch for investors. I’ve included my favourites about the structure and template – the resources include Viagra, Sequencing, Hacks and the Art of it all. These are great resources about the structure of your presentation and about what to do (or not to do) in your presentation.

“Give me your tired, your poor/Your huddled masses yearning to breathe free” The New Colossus by Emma Lazarus

For me one of the best ways to learn is to see real world examples and to rip, mix and burn these into my one words and formats. And we are trying to gather a list of great sample pitches. I’ve included Mint.com, Zapmeals, and an awesome angel pitch from Ali Asaria at Well.ca. But we’re looking for additional examples of great pitch decks to help entrepreneurs see what has worked for others.

The Art, Hacks and Dysfunctional Love of the Pitch

Sample Pitch Decks

Submit example pitches

Editor’s Note: This post is written by Paul Vice. Paul works the OCE team to enable special projects. This includes community outreach with groups like StartupNorth and DemoCamp. OCE has been a proud sponsor of DemoCamp and other StartupNorth events for the last 4 years. We’ve written about OCE Discovery in the past and the support that OCE has offered local startups like Bumptop, Verold, and others is unparalleled. We are excited to be able to offer StartupNorth readers access to OCE Discovery 11 » see below for details about ticketing. – David

The Ontario Centres of Excellence (OCE) has teamed up with the StartupNorth team to present a special DemoCamp on May 19th at 3:30pm at the Toronto Metro Convention Centre as part of the Discovery 11 conference.  It is a chance to put DemoCamp in front of a different audience, drawing all the Discovery attendees. In 2010 we had a standing room only crowd. We have space for 300+ this year.

Discovery is the annual showcase of the best of innovations in Ontario hosted by OCE. Recently named Canada’s Best Trade Show 2010, Discovery has become the premier innovation and commercialization showcase in Canada with over 2500 attendees & over 300 exhibitors.

Some of the highlights of Discovery this year:

• Bill Buxton, Principal Researcher at Microsoft Research and author of Sketching User Experiences is the keynote speaker on the morning of May 19
• A hot panel on the direction of mobile app development in Canada, moderated by Kunal Gupta, CEO and Founder of Polar Mobile.
• A full track on Stereoscopic 3D technology including S3D gaming development
• Indra Laksono from Toronto’s own ViXS Systems on the future of digital technology in the home. (btw, ViXS is a very cool company, check them out.)
• The return of the Elevator Pitch competition – Dejero Labs and Gridcentric were past award winners.

Check out the full agenda.

DemoCamp at Discovery

Moderated by David Crow (@davidcrow), with guest speaker Anand Agarwala from Bumptop (now at Google) kicks things off with a unique “Art of the Hustle” (Street Smarts for the Startup World) presentation, followed by a showcase of 5 unique selected startups to pitch in front of an audience of over 300 participants, including panel members:

• Scott Pelton (@spelton) from GrowthWorks,
• April Dunford, (@aprildunford) Founder and Principal Consultant, Rocket Launch Marketing
• Leila Boujnane (@leilaboujnane), Founder and Chief Executive Officer, Idee
• Anand Agarawala (@anandx), Product Manager, Android System UI, Google

Discovery is not the usual DemoCamp venue. But, we are looking to accomplish 2 goals:

• Put some interesting, exciting new DemoCamp start-ups in front of an new audience; and,
• Put DemoCamp in front of that new audience and inspire some of them to join future DemoCamps

Want to demo?

We are looking for up to 5 startups or entrepreneurs to demo a new technology. Selected presenters get 5 minutes to show us the best of their application and then ask the audience for feedback, coaching, and insight from a highly connected, if occasionally cynical, crowd. You get market advice, technology advice, and pitch advice and the opportunity to deal with the hecklers.

Apply to Demo

Want join the audience, offer advice, heckle and get to explore the full conference floor?

Discovery is a full conference and trade show at the MTCC with all the typical costs and overheads. We run it on a cost recovery basis with a lot of very generous help from sponsors, but costs are a lot more than your typical Democamp.

But, we want you there. You can join us at DemoCamp and visit Discovery  with a one day pass May 19 for $250 if you use the promotion code DC250 when you register. (The full price for the 2 days is $895, $75 for students with ID.)