in Big Ideas

Jump into Bin 38: Founder Books

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Anyone remember the Bin 38 debacle? Well this is not anywhere near as interesting. Daniel Debow and a group of startup CEOs had dinner last week. They each shared their must read books for founders. Daniel shared the list on Facebook.

  1. Founders at Work: Stories of Startups’ Early Days
  2. The Art Of The Start
  3. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
  4. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

  5. Guanxi (The Art of Relationships): Microsoft, China, and Bill Gates’s Plan to Win the Road Ahead
  6. ZAG: The #1 Strategy of High-Performance Brands
  7. The Difference Between God And Larry Ellison: *God Doesn’t Think He’s Larry Ellison
  8. Who: The A Method for Hiring
  9. Sources of Power: How People Make Decisions
  10. The Sciences of the Artificial
  11. I’m Feeling Lucky: The Confessions of Google Employee Number 59
  12. SPIN Selling
  13. How to Win Friends and Influence People
  14. The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business
  15. The Effective Executive: The Definitive Guide to Getting the Right Things Done
  16. Predictably Irrational Revised And Expanded Edition: The Hidden Forces That Shape Our Decisions
  17. Information Rules: A Strategic Guide to the Network Economy
  18. Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
  19. Inbound Marketing: Get Found Using Google, Social Media, and Blogs
  20. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
  21. The Four Steps to the Epiphany: Successful Strategies for Startups that Win
  22. Influence: The Psychology of Persuasion
  23. Positioning: The Battle for Your Mind

What books do you think are essential for startup founders to read?

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