in Canada, Events, Toronto |

SxSW fallout – you should attend MeshU

There’s been a lot of bitching about the state of SxSWi and why it sucks!

“Too many people, not enough tech.”

Jay Baer provides the best observations about what is working, what is broken, and some general themes from the event.

  1. There is more than one SxSW
  2. Bigger Isn’t Necessarily Better
  3. The Conference isn’t that Good
  4. The Periphery Exceeds the Core

The great news is that there are fantastic opportunities for entrepreneurs in Toronto (and across Canada, but we’ll come back to that). There are a number of small focused events. MeshU and Mesh are firecode limited at MaRS to 450 attendees. They are excellent opportunities to connect with entrepreneurs, designers, developers, marketers and funders. The event is tight and there are multiple tracks, however, the core keeps getting stronger every year. The core speakers are fantastic.

MeshU is a one day event. Perfect. My attention span can’t handle 5 days (never mind the 5 nights). It is happening Monday, May 17, 2010 which is right before Mesh Conference and OCE Discovery. MeshU is the supporting event to these 2 larger events. The supporting role has allowed it to focus on delivering great value.

Education-based aka the strong core

MeshU, May 17, 2010, Toronto, ON

MeshU, Toronto, ON May 17, 2010

The mesh team has always put on a great set of events, however in 2010 they have added one speaker that will justify the entire price of the ticket for me. Sean Ellis runs Startup-Marketing.com and 12in6 Inc.

12in6 specializes in helping startups unlock their full growth potential.  Our metrics, survey and experiment driven approach has evolved over 15 years of taking startups to market as VP marketing, interim VP marketing and as an outside advisor/consultant.  The first five startups our principal (Sean Ellis) helped take to market were:

  1. Uproar (IPO)
  2. LogMeIn (IPO)
  3. Xobni (Khosla Ventures – rapid user and revenue growth)
  4. Eventbrite (Sequoia Ventures – rapid user and revenue growth)
  5. Dropbox (Sequoia Ventures – rapid user and revenue growth)

5 projects that include 2 IPOs, and fuding from Khosla and Sequoia Ventures. Startups that have opportunity to learn about the Customer Development methodology from one of the best executors. This session will justify the price of the MeshU ticket for most startups.

There are other fantastic speakers including Aza Raskin from Mozilla Labs, Joe Stump from Digg, and Meredith Noble from Usability Matters.

David Crow focused on product design, customer development and go-to-market implementation on $0. He is available as a consultant. He is a mentor at UW VeloCity, Jolt and FounderFuel. Follow him on Twitter @davidcrow or at DavidCrow.ca

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  1. Sean Ellis is indeed worth the ticket price. Good call by the MeshU organizers.

  2. Sean Ellis is indeed worth the ticket price. Good call by the MeshU organizers.

  3. Thanks for the link and the kind words. I can't make MeshU this time, but I'd love to attend sometime. Keep me in mind! And good luck with it. Sounds like a killer event.

  4. Thanks for the link and the kind words. I can’t make MeshU this time, but I’d love to attend sometime. Keep me in mind! And good luck with it. Sounds like a killer event.

  5. David, as part of my Canadian duties I kindly asked (put in a headlock) Sean (@seanellis) to speak at MeshU – so I'm super excited that he accepted. I'm still working on Eric Ries (@ericries) – he's just got the most intense speaking schedule, timing will always be tough – but I have high hopes.

    With Dave (@davemcclure) and I going to Montreal for StartupCamp – I'm sure it'll make my job easier … just need to organize things in the summer months, and show em' a good time (lobster, startups, half baked .com)!

    There's real value in having this caliber of speakers (the ones pushing the art) visit and interact with other Canadian startups.

    DM

  6. David, as part of my Canadian duties I kindly asked (put in a headlock) Sean (@seanellis) to speak at MeshU – so I’m super excited that he accepted. I’m still working on Eric Ries (@ericries) – he’s just got the most intense speaking schedule, timing will always be tough – but I have high hopes.nnWith Dave (@davemcclure) and I going to Montreal for StartupCamp – I’m sure it’ll make my job easier … just need to organize things in the summer months, and show em’ a good time (lobster, startups, half baked .com)!nnThere’s real value in having this caliber of speakers (the ones pushing the art) visit and interact with other Canadian startups. nnDMn

  7. David, as part of my Canadian duties I kindly asked (put in a headlock) Sean (@seanellis) to speak at MeshU – so I’m super excited that he accepted. I’m still working on Eric Ries (@ericries) – he’s just got the most intense speaking schedule, timing will always be tough – but I have high hopes.

    With Dave (@davemcclure) and I going to Montreal for StartupCamp – I’m sure it’ll make my job easier … just need to organize things in the summer months, and show em’ a good time (lobster, startups, half baked .com)!

    There’s real value in having this caliber of speakers (the ones pushing the art) visit and interact with other Canadian startups.

    DM

Comments are closed.

Webmentions

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    […] April Dunford is keynoting.  April is one of my favourite marketers in the world. She has lived in big organizations (IBM, Nortel) and at small organizations (DataMirror, Infobright, VersePoint). She has a wicked grasp of customer development  and this #leanstartup thing. April has agreed to talk about the myths of product market fit. Well at least the challenges about figure out if you’ve got product-market fit and how to know when to begin to transition to go-to-market. This will be a must attend discussion for startups about products, marketing and corporate development. (Don’t worry if you miss April at DemoCamp, you can see Sean Ellis at MeshU). […]

  • DemoCamp Ramen Edition | DavidCrow.ca March 29, 2010

    […] April Dunford is keynoting.  April is one of my favourite marketers in the world. She has lived in big organizations (IBM, Nortel) and at small organizations (DataMirror, Infobright, VersePoint). She has a wicked grasp of customer development  and this #leanstartup thing. April has agreed to talk about the myths of product market fit. Well at least the challenges about figure out if you’ve got product-market fit and how to know when to begin to transition to go-to-market. This will be a must attend discussion for startups about products, marketing and corporate development. (Don’t worry if you miss April at DemoCamp, you can see Sean Ellis at MeshU). […]