Thanks for the feedback. We're trying on a few different “pitches” and product messaging these days and gauging reactions to them. Our website is in the midst of getting an overhaul, complete with a flash animation of “a day in the life of” using our product. We're pretty excited about being more clairvoyant in our messaging, which I have to admit is lacking at the moment.

Try the following revision for our service description.

We allow you to download information to your mobile device, related to products, places, people and businesses. Once you have downloaded – you have access to location details, contact options, coupons and social network links for this brand. Share it with friends, get discounts at your favourite stores and interact with what matters most to you. Look for the Star Return logo on signs, products and places you see every day and simply take a picture with our app.

Additionally you can exchange your profile and contact details with people you meet without having to use a business card.

Our idea was born out of the simple problem with out-of-home media today. I was finding I would be inspired by a billboard, retail sign, however by the time I got home I completely forgot about it or had forgotten the URL for the product/brand. I then surveyed over 3400 people in North America and found this is a common problem. With over 84% of people saying the sometimes to frequently forgot URL or brands by the time they were home. This adds to the old saying that a person has to be exposed 7-9 times to something before they remember it. So, why not have them connect to it immediately and receive additional information about what inspires them and hopefully make a more meaningful connection? This is really what we're all about. By providing the information to furthur the inspiration and then enticing to connect – we will strengthen relationships between customers and brands.

I've got a great guy on staff now that is working on our marketing and messaging – who we're excited about being able to communicate and connect with our users more effectively. I'd be happy to discuss further with you anytime – blast me an email with your number to connect.

Tim Harris
Founder – Star Return.

Thanks for the feedback. We're trying on a few different “pitches” and product messaging these days and gauging reactions to them. Our website is in the midst of getting an overhaul, complete with a flash animation of “a day in the life of” using our product. We're pretty excited about being more clairvoyant in our messaging, which I have to admit is lacking at the moment.

Try the following revision for our service description.

We allow you to download information to your mobile device, related to products, places, people and businesses. Once you have downloaded – you have access to location details, contact options, coupons and social network links for this brand. Share it with friends, get discounts at your favourite stores and interact with what matters most to you. Look for the Star Return logo on signs, products and places you see every day and simply take a picture with our app.

Additionally you can exchange your profile and contact details with people you meet without having to use a business card.

Our idea was born out of the simple problem with out-of-home media today. I was finding I would be inspired by a billboard, retail sign, however by the time I got home I completely forgot about it or had forgotten the URL for the product/brand. I then surveyed over 3400 people in North America and found this is a common problem. With over 84% of people saying the sometimes to frequently forgot URL or brands by the time they were home. This adds to the old saying that a person has to be exposed 7-9 times to something before they remember it. So, why not have them connect to it immediately and receive additional information about what inspires them and hopefully make a more meaningful connection? This is really what we're all about. By providing the information to furthur the inspiration and then enticing to connect – we will strengthen relationships between customers and brands.

I've got a great guy on staff now that is working on our marketing and messaging – who we're excited about being able to communicate and connect with our users more effectively. I'd be happy to discuss further with you anytime – blast me an email with your number to connect.

Tim Harris
Founder – Star Return.

I'm the player to be named later.

I'm the player to be named later.

Ian Graham of Ottawa's Code Factory recommends the 2 second, 20 second, and 2 minute looks for marketing. Essentially, the marketer gets 2 seconds to grab the reader's attention <we replace Highrise>, 20 seconds to hold their interest <Network Hippo is a smart address book for startups and professionals. It combines and scrubs contact information…>, and 2 minutes to win their desire <all the rest of the value proposition>. Once I applied this to my pitch and marketing I could see a night and day difference.

By the way, love the Bull Durham comparison. Here's to hitting your 247th and breaking the all-time minor league home run record.

Ian Graham of Ottawa's Code Factory recommends the 2 second, 20 second, and 2 minute looks for marketing. Essentially, the marketer gets 2 seconds to grab the reader's attention <we replace Highrise>, 20 seconds to hold their interest <Network Hippo is a smart address book for startups and professionals. It combines and scrubs contact information…>, and 2 minutes to win their desire <all the rest of the value proposition>. Once I applied this to my pitch and marketing I could see a night and day difference.

By the way, love the Bull Durham comparison. Here's to hitting your 247th and breaking the all-time minor league home run record.

That's a great suggestion. I recommend the “inverted pyramid” for demos, i.e., do the coolest thing first. So me the thing that blows my mind, then get to the blah, blah, blah.

That's a great suggestion. I recommend the “inverted pyramid” for demos, i.e., do the coolest thing first. So me the thing that blows my mind, then get to the blah, blah, blah.

“We’ll replace Highrise completely & Salesforce’s smallest customers.”, and then add, “Network Hippo is a smart address book for startups and professionals. It combines and scrubs contact information from dozens of sources, finds more info about them on the web and social networks, plugins into your email, and alerts you when – and who – you should contact. It’s a smarter, personal, social CRM.”.

That description follows the Inverted Pyramid Rule better and tells me immediately why I should learn more. This isn't theoretical for me, by the way, I have been thinking about which CRM to use and this description immediately alerted me that it is one designed for a small business like mine that has the potential to grow into a mid-sized one. Good job Scott!

“We’ll replace Highrise completely & Salesforce’s smallest customers.”, and then add, “Network Hippo is a smart address book for startups and professionals. It combines and scrubs contact information from dozens of sources, finds more info about them on the web and social networks, plugins into your email, and alerts you when – and who – you should contact. It’s a smarter, personal, social CRM.”.

That description follows the Inverted Pyramid Rule better and tells me immediately why I should learn more. This isn't theoretical for me, by the way, I have been thinking about which CRM to use and this description immediately alerted me that it is one designed for a small business like mine that has the potential to grow into a mid-sized one. Good job Scott!