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	<title>StartupNorth &#187; Lessons in Social Media, with MediaScrape</title>
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		<title>Lessons in Social Media, with MediaScrape</title>
		<link>http://startupnorth.ca/2008/06/09/lessons-in-social-media-with-tyler-cavell/#__lsa=2d8089ec</link>
		<comments>http://startupnorth.ca/2008/06/09/lessons-in-social-media-with-tyler-cavell/#comments#__lsa=2d8089ec</comments>
		<pubDate>Mon, 09 Jun 2008 15:30:53 +0000</pubDate>
		<dc:creator>Jevon MacDonald</dc:creator>
				<category><![CDATA[Montreal]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Quebec]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://www.startupnorth.ca/?p=574</guid>
		<description><![CDATA[We have covered MediaScrape a few times, and when I joked that they might be the next Capazoo, their CEO came through with a great reference to Cocain. Well, they are back. Since this post is not an opinion piece, I will just link you to a recent Montreal Gazette article and quote a few [...]<img src='http://analytics.lymbix.com/lsa_tracking/impression?campaign_id=&amp;user_id=0cbac9ff-1776-b8ba-9608-e7273c1538b2&amp;referring_url=&amp;current_url=http%3A%2F%2Fstartupnorth.ca%2F2008%2F06%2F09%2Flessons-in-social-media-with-tyler-cavell%2F%23__lsa%3D2d8089ec&amp;user_agent=rss-feed&amp;impression_time=Tue%2C+22+May+12+10%3A33%3A37+%2B0000&amp;generated_id=2d8089ec&amp;referer_id=' size='1x1'/>]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fstartupnorth.ca%2F2008%2F06%2F09%2Flessons-in-social-media-with-tyler-cavell%2F' data-shr_title='Lessons+in+Social+Media%2C+with+MediaScrape'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fstartupnorth.ca%2F2008%2F06%2F09%2Flessons-in-social-media-with-tyler-cavell%2F' data-shr_title='Lessons+in+Social+Media%2C+with+MediaScrape'></a><a class='shareaholic-tweetbutton' data-shr_count='horizontal' data-shr_href='http%3A%2F%2Fstartupnorth.ca%2F2008%2F06%2F09%2Flessons-in-social-media-with-tyler-cavell%2F' data-shr_title='Lessons+in+Social+Media%2C+with+MediaScrape'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><p>We have <a href="http://www.startupnorth.ca/2008/05/27/pride-and-prejudice/">covered MediaScrape</a> a <a href="http://www.startupnorth.ca/2008/04/17/mediascrape-will-montreal-give-us-another-capazoo/">few times</a>, and when I joked that they might be the next Capazoo, their CEO came through with <a href="http://www.techcrunch.com/2008/05/26/mediascrape-wants-a-word-with-our-readers/#comment-2329664">a great reference to Cocain</a>.</p>
<p>Well, they are back. Since this post is not an opinion piece, I will just <a href="http://www.canada.com/montrealgazette/news/business/story.html?id=0f3e5ec2-9f3f-4458-b287-9838b8b89d0d">link you to a recent Montreal Gazette article</a> and quote a few bits. In the interest of presenting the other side of the startup-ecosystem argument, I present the one&#8230; the only&#8230;</p>
<blockquote><p>He&#8217;d rather make deals with media conglomerates and Silicon Valley giants over fancy lunches than share ideas over blogs or hobnob with venture capitalists at technology happy hours.</p></blockquote>
<blockquote><p>He doesn&#8217;t go to local networking events where entrepreneurs talk about their projects and share feedback:<br />
&#8220;Why would I go? There&#8217;s no money &#8211; there&#8217;s no content at those things. I&#8217;m busy. I&#8217;m making deals. And the times I did go I just heard a lot of whining that there&#8217;s no money in Montreal.&#8221;<br />
He doesn&#8217;t have a blog where he logs his company&#8217;s progress, details its challenges, and invites dialog from the tech community, in the hopes of increasing his Google cred:<br />
&#8220;I don&#8217;t need to be a destination site. For us to use social media gimmicks, to drive traffic to our site would put us as competitors with our clients.<br />
&#8220;We&#8217;re a behind-the-scenes enabler.&#8221;</p></blockquote>
<blockquote><p>Yet this hardly seems to faze Cavell. He doesn&#8217;t feel he needs to satisfy doubting bloggers.<br />
&#8220;Screw them,&#8221; he said. &#8220;We&#8217;re a private company. I don&#8217;t have to tell them shit.<br />
&#8220;Blogs are great for open-source editorials, but they&#8217;re no substitute for researched journalism.&#8221;<br />
One could chalk up Cavell&#8217;s philosophy to his lineage. He&#8217;s the son of Charles Cavell, the former head of what is today Quebecor World Inc., when it was still a mighty printer, and former chairman of tabloid chain Sun Media Corp.</p></blockquote>
<p>An in case you are wondering, yes: Comments are turned on.</p>
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