Two months ago we received an email from TalentEgg’s founder, Lauren Friese, brimming with excitement about her latest venture into the world of online recruitment. TalentEgg, which just hatched, is a website that connects high quality Canadian employers with students and recent grads that are looking for meaningful work.

Job seekers using the site will be able to build TalentCards (Resumes), ask for advice using Grad Q&A (Forum), and read up on how to land a job on the TalentEgg Insider (Blog). Employers can create a free profile, but have to pay to advertise specific job openings, create awareness with site sponsorship, search through TalentCards, and send out targeted emails to job seekers. For the month of April the site is free on a trial basis to employers. TalentEgg hopes to cater to small and medium size employers who can’t make it to every campus recruitment day.

This is a tough market to crack, TorStar’s Workopolis dominates; even the venerable Monster has had trouble getting traction in Canada. And TalentEgg faces a classic chicken or the egg problem: job seekers are interested in sites with lots of jobs and rational employers will only pay to advertise once the site’s user base reaches a certain threshold. Despite all this, something tells me it is only a matter of time before Lauren Friese figures out how to make this site lay some golden eggs. Congrats on the launch!