in Ontario

Launching TalentEgg

Two months ago we received an email from TalentEgg’s founder, Lauren Friese, brimming with excitement about her latest venture into the world of online recruitment. TalentEgg, which just hatched, is a website that connects high quality Canadian employers with students and recent grads that are looking for meaningful work.

Job seekers using the site will be able to build TalentCards (Resumes), ask for advice using Grad Q&A (Forum), and read up on how to land a job on the TalentEgg Insider (Blog). Employers can create a free profile, but have to pay to advertise specific job openings, create awareness with site sponsorship, search through TalentCards, and send out targeted emails to job seekers. For the month of April the site is free on a trial basis to employers. TalentEgg hopes to cater to small and medium size employers who can’t make it to every campus recruitment day.

This is a tough market to crack, TorStar’s Workopolis dominates; even the venerable Monster has had trouble getting traction in Canada. And TalentEgg faces a classic chicken or the egg problem: job seekers are interested in sites with lots of jobs and rational employers will only pay to advertise once the site’s user base reaches a certain threshold. Despite all this, something tells me it is only a matter of time before Lauren Friese figures out how to make this site lay some golden eggs. Congrats on the launch!

  1. Hi Jonas and Jevon,

    Thank you for introducing TalentEgg to the blogosphere!

    I thought I’d throw in a response to “This is a tough market to crack,” as it’s a point that I feel strongly about (although I love the pun):

    The short answer is- Workopolis et al are not my competition. On-campus recruitment is my competition.

    Workopolis is a job board that yes, relies on heavy numbers on both the job seeker and employer side in order to make MANY connections between any student and any employer.

    TalentEgg, on the other hand, is a career community that is extremely focussed and provides an online place for high-quality employers to interact with focussed students (i.e. students that are looking for meaningful career opportunities). And hence is less reliant on volume.

    So the key differences from a student perspective are:
    – in-depth company profiles for them to search through that have great information i.e. work-life balance, opportunities for advancement
    – no ‘bad’ or ‘low quality’ jobs/companies
    – when you register for a TalentCard, you become eligible to receive notifications from companies that are interested in the skills and core qualities you have

    from an employer perspective:
    – employer branding (for free!)
    – ability to target certain segments of the student population (through targeted e-mails)
    – In the past, these two things were only achievable through on-campus recruiting- TalentEgg can offer them at a fraction of the cost.

    Also, in the next few months more ‘community’ features will be introduced- for example, interactive section where students can ask recent grads how they ended up in their careers, etc.

    …Hopefully I’ve convinced you :)

  2. Hi Jonas and Jevon,

    Thank you for introducing TalentEgg to the blogosphere!

    I thought I’d throw in a response to “This is a tough market to crack,” as it’s a point that I feel strongly about (although I love the pun):

    The short answer is- Workopolis et al are not my competition. On-campus recruitment is my competition.

    Workopolis is a job board that yes, relies on heavy numbers on both the job seeker and employer side in order to make MANY connections between any student and any employer.

    TalentEgg, on the other hand, is a career community that is extremely focussed and provides an online place for high-quality employers to interact with focussed students (i.e. students that are looking for meaningful career opportunities). And hence is less reliant on volume.

    So the key differences from a student perspective are:
    – in-depth company profiles for them to search through that have great information i.e. work-life balance, opportunities for advancement
    – no ‘bad’ or ‘low quality’ jobs/companies
    – when you register for a TalentCard, you become eligible to receive notifications from companies that are interested in the skills and core qualities you have

    from an employer perspective:
    – employer branding (for free!)
    – ability to target certain segments of the student population (through targeted e-mails)
    – In the past, these two things were only achievable through on-campus recruiting- TalentEgg can offer them at a fraction of the cost.

    Also, in the next few months more ‘community’ features will be introduced- for example, interactive section where students can ask recent grads how they ended up in their careers, etc.

    …Hopefully I’ve convinced you :)

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