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Transcontinental acquires ThinData

thindata_logo.gifThinData, a permission-based email marketing company based in Toronto, was acquired by Transcontinental today. The terms of the deal were not disclosed

ThinData has a business model which is similar in many ways to that of CakeMail, who are based in Montreal, in that they often team up with agencies and other service providers who deliver the final product to the end-user.

ThinData works with leading marketers and advertising agencies in Canada, and has received numerous awards and accolades for its innovative campaigns and its email marketing and online database management platform. ThinData, with its approximately 60 employees, will become part of the Premedia Group at Transcontinental under Nicky Milner’s responsibility.

What is most interesting is that this acquisition was born out of previous work that the two companies have done together. I am sure that Transcontinental was more than happy to test the company first as a customer before approaching them about the acquisition. Just one of many reasons to treat all of your customers well.

This all-Canadian marriage also shows that there are opportunities and potential exits right here in Canada.

  1. I think its a little different from Cakemail in that they went direct with a lot of clients and more of a complete solution, instead of an API.

    There’s probably a lot of overlap with the transcontinental print/direct mail campaigns. I believe both companies handled different aspects of the Aeroplan campaigns for example…

  2. I think its a little different from Cakemail in that they went direct with a lot of clients and more of a complete solution, instead of an API.

    There’s probably a lot of overlap with the transcontinental print/direct mail campaigns. I believe both companies handled different aspects of the Aeroplan campaigns for example…

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Webmentions

  • Courrielleur » Archive du blog » Acquisition de ThinData Inc. March 11, 2008

    […] cette annonce ne change pas nos vies. Toutefois, elle réaffirme l’importance qu’occupe une agence de marketing par courriel, …. Cet article a été publié le Mardi 11 mars 2008 à 11:50 et est classé dans CakeMail, Divers. […]

  • Courrielleur » Archive du blog » Acquisition de ThinData Inc. March 11, 2008

    […] cette annonce ne change pas nos vies. Toutefois, elle réaffirme l’importance qu’occupe une agence de marketing par courriel, …. Cet article a été publié le Mardi 11 mars 2008 à 11:50 et est classé dans CakeMail, Divers. […]