I think RSS is becoming increasingly mainstream and would be widely used within the next few years, just like other common software tools (like word processor, email, browser, etc). Millions of websites already publish RSS feeds, so the technology infrastructure is already in place. Now, “where” those RSS feeds get read is still a very nascent market though. The approach taken by existing feed readers hasn’t quite been ‘good enough’ in my opinion. So Alertle grew from that need – to look at RSS from a fresh perspective. And with its interface and features, I think its ideal for reading feeds. Its simple, yet powerful enough for both mainstream and power users alike. Infact, we’ve had users telling us how they preferred it over both Netvibes and Google Reader.

So we’re really excited and looking to continuously improve and grow Alertle and make it available on different platforms as well (such as the iPhone) in the weeks and months ahead ! We are planning on demo-ing Alertle at the next DemoCamp in Toronto..

Thanks

PS: The name of our startup is actually “Zytran”. “Alertle” is the name of our product :)

I think RSS is becoming increasingly mainstream and would be widely used within the next few years, just like other common software tools (like word processor, email, browser, etc). Millions of websites already publish RSS feeds, so the technology infrastructure is already in place. Now, “where” those RSS feeds get read is still a very nascent market though. The approach taken by existing feed readers hasn’t quite been ‘good enough’ in my opinion. So Alertle grew from that need – to look at RSS from a fresh perspective. And with its interface and features, I think its ideal for reading feeds. Its simple, yet powerful enough for both mainstream and power users alike. Infact, we’ve had users telling us how they preferred it over both Netvibes and Google Reader.

So we’re really excited and looking to continuously improve and grow Alertle and make it available on different platforms as well (such as the iPhone) in the weeks and months ahead ! We are planning on demo-ing Alertle at the next DemoCamp in Toronto..

Thanks

PS: The name of our startup is actually “Zytran”. “Alertle” is the name of our product :)