Comments on: Ontogenix raises funding from GrowthWorks

By: Ontogenix aims change the game in social media advertising

Ontogenix aims change the game in social media advertising — Wed, 05 Mar 2008 00:31:36 +0000

[...] Ontogenix, according to their homepage, wants to become something new in the social media ad space: “Ontogenix is focused on becoming the leading, trusted social media advertising company.” From StartupNorth, now they have some money to help them meet that goal: Ontogenix is raising the round to go to market with their first product, an Interest Correlation Engine. The technology is designed to increase the relevance of ads presented on social media sites (e.g. Facebook, MySpace, etc.) by targeting users based on their individual interests. The company searches for information on the general public?s interests, attitudes, and opinions on hundreds of publicly available sources such as social networks, blogs, and forums. This information, collected in aggregate to preserve user privacy, is then combined with the company?s proprietary data model to form the basis for a predictive engine that can tell advertisers which ads will have high relevance to different types of users. Source: Ontogenix raises funding from GrowthWorks | StartupNorth [...]

By: Ontogenix aims change the game in social media advertising

Ontogenix aims change the game in social media advertising — Wed, 05 Mar 2008 00:31:36 +0000

[...] Ontogenix, according to their homepage, wants to become something new in the social media ad space: “Ontogenix is focused on becoming the leading, trusted social media advertising company.” From StartupNorth, now they have some money to help them meet that goal: Ontogenix is raising the round to go to market with their first product, an Interest Correlation Engine. The technology is designed to increase the relevance of ads presented on social media sites (e.g. Facebook, MySpace, etc.) by targeting users based on their individual interests. The company searches for information on the general public’s interests, attitudes, and opinions on hundreds of publicly available sources such as social networks, blogs, and forums. This information, collected in aggregate to preserve user privacy, is then combined with the company’s proprietary data model to form the basis for a predictive engine that can tell advertisers which ads will have high relevance to different types of users. Source: Ontogenix raises funding from GrowthWorks | StartupNorth [...]

By: Funded Ontogenix to Deliver Targeted Ads | Techvibes Blog

Funded Ontogenix to Deliver Targeted Ads | Techvibes Blog — Tue, 04 Mar 2008 19:28:44 +0000

[...] Brandon over at StartUpNorth reported today that Toronto-based Ontogenix has landed a substantial investment from GrowthWorks and strategic [...]

By: Funded Ontogenix to Deliver Targeted Ads | Techvibes Blog

Funded Ontogenix to Deliver Targeted Ads | Techvibes Blog — Tue, 04 Mar 2008 19:28:44 +0000

[...] Brandon over at StartUpNorth reported today that Toronto-based Ontogenix has landed a substantial investment from GrowthWorks and strategic [...]

By: Mister X

Mister X — Tue, 04 Mar 2008 15:02:09 +0000

Just curious… didn’t Ontogenix raise its first round from Geosign, who had intended to use the technology to improve its landing pages? (http://tinyurl.com/3y9owz)

By: Mister X

Mister X — Tue, 04 Mar 2008 15:02:09 +0000

Just curious… didn’t Ontogenix raise its first round from Geosign, who had intended to use the technology to improve its landing pages? (http://tinyurl.com/3y9owz)