Comments on: Delusions of Facebook – Should you be a Facebook Startup?

By: » Riding a Mega-Trend Isn’t the Same as Solving a Real Problem | StartupNorth

Fri, 02 Jul 2010 14:18:39 +0000

[...] from building a sustainable business before you even realize they are, in fact, just a trend. Like platforms, developing on top of a trend takes a certain skill, and a lot of good [...]

By: » Riding a Mega-Trend Isn’t the Same as Solving a Real Problem | StartupNorth

Fri, 02 Jul 2010 14:18:39 +0000

[...] from building a sustainable business before you even realize they are, in fact, just a trend. Like platforms, developing on top of a trend takes a certain skill, and a lot of good [...]

By: » Riding a Mega-Trend Isnâ€™t the Same as Solving a Real Problem | StartupNorth

Fri, 02 Jul 2010 14:18:39 +0000

[...] from building a sustainable business before you even realize they are, in fact, just a trend. Like platforms, developing on top of a trend takes a certain skill, and a lot of good [...]

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By: » More on how I was right - Facebook is dead as a platform | StartupNorth

Mon, 20 Oct 2008 20:39:37 +0000

[...] exactly 1 year ago, I took the time to tell you that you were all deluded, that the Facebook Profile made no business sense and that this was all going to come crashing [...]

By: » More on how I was right - Facebook is dead as a platform | StartupNorth

Mon, 20 Oct 2008 20:39:37 +0000

[...] exactly 1 year ago, I took the time to tell you that you were all deluded, that the Facebook Profile made no business sense and that this was all going to come crashing [...]

By: StartupNorth » Blog Archive » Refresh Analytics - analytic and demographics for Facebook developers

Thu, 01 May 2008 18:47:49 +0000

[...] love for Facebook Applications is no [...]

By: StartupNorth » Blog Archive » Refresh Analytics - analytic and demographics for Facebook developers

Thu, 01 May 2008 18:47:49 +0000

[...] love for Facebook Applications is no [...]

By: Nick Bouton

Nick Bouton — Mon, 24 Mar 2008 19:50:56 +0000

I completely agree with Jevon here.. I’ve written about this in the past as well ( http://www.nickbouton.com/archives/2008/01/28/facebook-applications-use-or-be-used/ ) and this tact is exactly what I’m trying to accomplish by building a Facebook application for Protagonize ( http://blog.protagonize.com/2008/03/10/protagonize-weekly-roundup-march-10-16-2008/ ).

I can see the immediate appeal of building a FB application to cash in on the huge user base and limited attention span-driven application hopping, but it’s not a long-term solution and you’re much better off trying to leverage Facebook’s reach and dedicated user base for building your own site or product.

As Jevon said, take a feature from your site and extend it into Facebook. You gain the same reach, but you don’t have the same dependencies; that way, you lose nothing if Facebook makes wide/sweeping changes to their TOS or goes under at some point.