Ali Asaria’s company, Well.ca, started out as an experiment run from the back closet of a pharmacy. Boy have things changed in just a few months. The domain name has evolved from CanadaHomeHealth.com to the much more memorable Well.ca. The site looks great, having just underwent a major facelift. A beauty section has been added. And investors are chasing Ali down, trying to get into the next round.

Why? Take a look at Shoppers’, Rexall’s, and Amazon’s websites and you’ll notice none of the above sell health and beauty products online. Sure there are loads of online pharmacies hawking prescription drugs across the border, but Well.ca is focusing on selling health and beauty products to Canadians.

Pulling a move from Amazon’s playbook, Well.ca, offers $3 shipping anywhere in Canada, and free shipping on orders over $99. The team has grown to four and will probably double shortly. Sales you ask? Focusing on SEO has yielded more sales volume than most brick and mortar pharmacies. Don’t forget to tell Mom about this site, cause Ali created a special coupon just for her (10% off coupon code: BEWELL).

Also worth checking out is Ali’s Blog, where he is offering up hard learned lessons and cataloging his adventure launching an online retailing company in Canada.

Contact: Ali Asaria