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Question for any early investors in Wealthsimple.

As Power continues to invest and the company continues to look more like a branch of a parent.

How will you get a return/liquidity?

Do you get options in Power? A buyout? Curious to understand how this plays out.
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Adélaïde Adt shared FounderFuel's event to the group: StartupNorth.

Hi Toronto startup folks, FounderFuel is coming to town tomorrow to meet companies for FounderFuel 2018 Cohort.
➡️ If you're working on a venture scale idea and looking for ways to step on the gas, Isaac Souweine and Phil Ht will be there to chat!
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Anyone here have advice on using a PR agency to announce a raise, specifically for Canadian tech company that serves US? Reasons to use an agency or not? Approx. cost? ... See MoreSee Less

Laura Curk, Justin Porter and 16 others like this

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Jaxson KhanErin Bury Fatima Zaidi... also happy to talk Nora, I have experience here, but these folks are very good.

2 days ago   ·  4

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Kim BenedictJodi Echakowitz

2 days ago   ·  7

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Roy PereiraIf you have been using that US PR agency for 6 months, then it may work to raise awareness in to the US. But if you get an agency right before that announcement, you will waste your money.

2 days ago   ·  11

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Melissa KwanIf you've just raised capital there are probably 100 better places to spend the same amount of money if it's just an announcement. If this announcement doesn't directly impact your business immediately, it will likely be a sunk cost and will matter very little.

2 days ago   ·  10

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Erin BuryHey Nora! I run Eighty-Eight and we focus on Canadian media relations, but happy to give a bit of advice. As Jodi Echakowitz mentioned, a funding round is a great way to kick off a PR program, but PR should be about building long-term relationships with clients and not just one-off announcements (although of course we work on those sometimes due to budget issues, etc). For a U.S. agency, you're looking about about $10k USD/month starting (for a firm like Nectar PR), although you can certainly find boutique firms and freelancers who can work with well below that. But it does tend to be expensive, and some agencies won't do projects (they will only work on longer-term retainers). In Canada agencies start more around the $5k/month range, and obviously less for freelancers. I don't know of too many Canadian agencies who do startup/tech PR in the U.S. (without sub-contracting to someone in the U.S.) - it's simply hard to build great relationships with media when you're not physically present there. But I know Jodi's team does a lot of U.S. stuff so a good place to start, and Fatima Zaidi can also point you to some of our U.S. freelance/agency partners if you're interested. In terms of why to use an agency, simple answers: lack of internal capacity, being able to tap into existing relationships, getting senior PR insight without having to hire a senior comms person, not having to manage someone internally. Downside to agency is always that we have other clients other than just you, so can't focus on your brand 100%. :) Hope that answers your questions and feel free to reach out via email at [email protected] if you want to follow up on anything!

2 days ago   ·  18

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Ryan ShupakWe’re working with a US based agency. Happy to provide some colour about our experience.

1 day ago   ·  3

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Geoffrey GualanoHi Nora! I work at Hubdoc. We announced our seed raise without the use of an agency and we got some great coverage. I’d be happy to discuss our approach! Feel free to message me.

1 day ago   ·  7

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Corey HerscuDepending on what you need, RNMKR PR is more than capable of providing you coverage in the US around your raise. If you're looking for ultra-focused, local coverage, a local agency is your best best. They simply have that kind of foot-on-the ground insight. If you're looking for tier A coverage, if the news is strong, we are happy to support. All the agencies spoken here offer different services that can be equally great, some just have more strength in Canada alone - whereas others can do damage in the US. Good luck with whomever you choose.

1 day ago   ·  1

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Corey Herscu

Nick KennyErin Richards

1 day ago
Nick Kenny

Mark EvansAs Corey says, it depends on what you need. Looking for U.S. coverage, then explore using a PR agency. In Canada, DIY can work if the raise is big enough or it has an interesting angle.

22 hours ago   ·  1
Mark Evans

Clinton SenkowWOuld be happy to partner with you on this Nora and post it on www.influencive.com

20 hours ago   ·  2
Clinton Senkow

Douglas SoltysWhy would they need a US pub when they can just pitch BetaKit? I don't understand. Do people read OTHER publications? Is this a thing in 2018?

17 hours ago   ·  8

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Douglas Soltys

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Angel investing is awesome. But, it’s 100x more awesome when angels band together. My wife and I recently moved back to Toronto from London and are looking to get connected to a local angel group. We specifically want to invest alongside other founders/entrepreneurs who are focused on helping entrepreneurs with smart, fair deal terms and ongoing support and mentorship.

We have both been founders (two exits for me). My wife worked with a VC fund in London and has extensive experience working with early-stage companies, helping them reach product-market fit, raise seed rounds, etc. If there are any groups out there looking for a couple new members who will pull their weight, please let me know.

(If we don’t get any takers, we will start our own syndicate - so let me know if that interests you!)
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Max Pikhteryev, Misha Plotkine and 23 others like this

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Craig HunterEnjoyed meeting last week Raj, welcome back to Canada! 🇨🇦

3 days ago   ·  3

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Jaxson KhanAlexander Norman

3 days ago   ·  6

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Chris HamoenNice!

3 days ago
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Satish KanwarDon’t know much about all of the formal groups (Alexander will with Angellist), but we invest alongside a lot of great angels and early stage funds in the city. Just a matter of connecting with more folks like you are to start 🙂.

3 days ago   ·  9

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Steven PulverHey Raj! There’s some amazing players in this space. That said, the Fireside community could definitely be in for some kind of new syndicate. Send me a message if you’d like to chat!

3 days ago   ·  4

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Marcus RäderCount me in if you start your own group! Welcome back!

3 days ago   ·  1

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Balaji GopalanFor what it's worth, the Groups here aren't all the same in my view, and there are more efficiencies to have but positive efforts in place. Happy to discuss.

3 days ago   ·  1

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Prem KalevarHey Raj -- The angel investing ecosystem here is still pretty nascent, so there's a great deal of opportunity for a savvy & experienced operator like yourself. We'd definitely love to have you come out to our next event, despite the name, we are not exclusive to Waterloo alum: www.waterlooalumniangels.com/

3 days ago   ·  5

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Ted GrahamI’ve been to a few in person groups like Angel One in Oakville and the NACO national meeting but I tend to like the CareGuide 60+ angel mafia who organize themselves via email (we also have a bit of an informal ex-McK group which refers stuff to one another). I’ve just started doing AngelList syndicates as a first try at broadening the number of my deals and allowing others to invest at lower levels.

3 days ago   ·  7
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Rob DiZWelcome back Raj! Definitely in if you’re starting your own group 👍

2 days ago   ·  1
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Galen UdellRaj Singh, I am happy to introduce you to the York Angel Investors Inc. I believe they are now the largest Angel group in the GTA. Lots of experience and very active. I am a member, so DM me if you are interested in connecting.

2 days ago   ·  6

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Ish AderonmuMatty Cohen would be great to connect with.

2 days ago
Ish Aderonmu

Bryan WatsonHey Raj Singh - Would be happy to give you my thoughts on the angel ecosystem over a coffee or pint. There really is NO general comment about them as every group is different. The most active "managed" syndicate in Ontario is actually out of Thunder Bay. As Galen Udell mentioned, York Angel Investors is quite active with a good, diverse membership. Angel One (Hamilton) and Golden Triangle (W'Loo) are also good, strong groups. Organized and managed groups typically represent 3 - 5% of the Angel activity in the market, though, so that is where you see a lot more in things like the aforementioned CareGuide mafia! Anyway, I used to run the National Angel Capital Organization (NACO) and Angel Investing Ontario - left both in 2012 - and am still heavily involved with the organizaed and ad hoc Angel communities.

2 days ago   ·  5

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Bryan Watson

Ilya SpekhovYuri Navarro

2 days ago   ·  1
Ilya Spekhov

Yuri NavarroThanks Ilya. Raj - happy to grab a coffee and help point you in the direction that's right for you. MSG me and we can find a time in the next couple of weeks.

2 days ago   ·  2

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Yuri Navarro

Alexander NormanI am happy to talk to any aspiring angels on the local ecosystem offline and on the AngelList platform. Just DM me.

1 day ago   ·  4
Alexander Norman

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